About Us

VerticalResponse, a subsidiary of Deluxe Corporation, helps you grow your business and connect with your customers wherever they are. Our full suite of online tools lets you do all your marketing – email, social media, mobile and more – easily from one account.

The Team

David Shiba

David Shiba General Manager

  • Leads daily operations including sales, support, business development, finance and human resources, while also focusing on delivering profitable growth
  • Has more than 20 years of high technology experience, most recently at venture-backed online tools provider Informative Inc.
  • Is the proud dad of an energetic toddler
  • Owns a pretty decent football card collection, including O.J. Simpson’s rookie card
David Williams

David Williams Senior VP of Product & Marketing

  • Leads marketing, design and product management teams in understanding small business needs and delivering innovative experiences
  • Has more than 16 years of product and marketing experience, most recently at local search and advertising company YP.com
  • Began his career in the U.S. Navy as a submarine officer
  • Grew up on a small farm in New Jersey
Rahul Dubey

Rahul Dubey VP of Engineering

  • Leads engineering, product development and technology strategy, providing vision and direction in addition to executing day-to-day engineering operations
  • Has nearly 10 years of experience developing innovative platforms and building large-scale distributed systems with real-time SLAs
  • Began his career as a lecturer
  • Loves to play cricket in his spare time
Janine Popick

Janine Popick Founder

  • Founded VerticalResponse in 2001
  • Has more than 20 years of experience leading direct and online marketing programs for some of the biggest brands in technology and entertainment, including NBC Internet, XOOM.com and Symantec Corp.
  • Pens a column at Inc.com
  • Holds the company record for most online shopping purchases delivered to the office

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Contact Us


1 (866) 683-7842




50 Beale St 10th Floor,
San Francisco, CA 94105

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