Press Releases

“It’s such an honor to be a finalist in so many categories for one of the most prestigious business award programs in the world,” said Janine Popick, VerticalResponse CEO. “This is the greatest number of categories that VerticalResponse has achieved finalist standing in since we launched 11 years ago. I’m thrilled that so many aspects of the company, from product and technology to marketing to customer support, are being recognized.”

“The culture we’ve built here at VerticalResponse is one of our greatest assets, and every single employee contributes to making this company a fantastic place to work,” said Janine Popick, VerticalResponse CEO. “We work hard, but we play hard, too. It’s a tremendous honor to be recognized by the Bay Area business community.”

“This is our first time participating in the Internet Advertising Competition, so being recognized in nearly every category we entered exceeded all expectations,” said Janine Popick, VerticalResponse CEO. “We’re particularly delighted to win Best in Show for best email message campaign, since email marketing is one of our core products. It’s also such an honor to be in the company of brands like Gatorade, Toyota and Microsoft, along with incredibly creative agencies like Saatchi & Saatchi and Alloy Digital.”

“I started iReTron with the hopes of creating a way for everyone to help the environment,” said Jason, a sophomore at Saratoga High School in Los Gatos, Calif., near San Francisco. “We made our public debut at the Green Festival in San Francisco last year, where I spoke in front of 500 people. We’ve completed more than 500 transactions so far. We’re working with high schools, colleges and other companies to let people know it’s easy to be green.”

“This is really compelling evidence showing those who combine email marketing and social media obtain greater results from their campaigns, especially among small and mid-sized businesses that represent the majority our customer base,” said Janine Popick, VerticalResponse CEO. “The numbers clearly show that those who broadcast content across multiple online touch points are getting a lot more engagement than those who don’t.”

“We’ve participated in the Stevie Awards for many years and every year there are always so many great finalists, especially for the Sales & Customer Service program,” said Janine Popick, VerticalResponse CEO. “To place silver or bronze in all three categories is remarkable. Kudos to Kristen Hayer and her amazing teams; without them out there on the front lines, VerticalResponse would definitely not be where it is today.”

Roost by VerticalResponse enables small businesses to easily and quickly create, schedule, manage and measure their social media marketing campaigns from one convenient dashboard. The new mobile app gives them access to the platform’s most popular features, no matter where they are.

“Our sales and support teams have performed beyond expectations under Kristen Hayer’s leadership,” said Janine Popick, VerticalResponse CEO. “Their commitment to making sure our small business customers’ marketing needs are met is unwavering. I am so proud of them.”

“Many of today’s transformational business icons started exhibiting their entrepreneurial side at a young age. Bill Gates started his first small business when he was sixteen,” said Janine Popick, VerticalResponse CEO. “We want to find passionate students who have interesting business ideas and help them bring those ideas to life, because these teens may very well be tomorrow’s business leaders.”

Knowing that small businesses often wish for more hours in the day, VerticalResponse added two noteworthy time-saving features to its newly acquired Roost social media marketing platform.