Press Release

SAN FRANCISCO, CA - Oct. 10, 2001 - VerticalResponse™, the emerging leader in self-service email marketing, today announced an alliance with NetLedger, Inc., to co-market VerticalResponse's services to Oracle Small Business Suite customers. iBuilder™, the easy-to-use, affordable campaign creation and management product from VerticalResponse will be introduced as a recommended e-mail marketing solution to Oracle Small Business Suite customers.

Powered by NetLedger, the Oracle Small Business Suite is an award-winning online service that helps small businesses manage key business operations. NetLedger joins a growing list of partners that extend the reach of VerticalResponse's email marketing services to thousands of potential customers.

National Specialty Retailer Brings Email Marketing In-House with Affordable, Easy-to-Use Campaign Management Service

SAN FRANCISCO, Calif. - Oct. 9, 2001 - VerticalResponse™, the emerging leader in self-service email marketing, today announced that Brookstone has adopted their self-service email marketing solution. Brookstone, a national specialty retailer with over $300 million in annual sales, will use VerticalResponse's self-service campaign creation and management product, iBuilder™, to send their customers targeted sales offers via email.

Like many other large retail businesses, Brookstone previously outsourced their email campaign management and delivery to a direct marketing agency. With iBuilder, Brookstone's direct marketing team can manage the entire campaign from creation to delivery in minutes over the Internet.

SAN FRANCISCO, CA - August 14, 2001 - VerticalResponse, the emerging leader in self-service email marketing, today announced the completion of their series A funding round with $505,000. Investors include former XOOM.com, Publisher Bob Ellis, VP Paradysz Matera, Randy Robertson, current and former Learning Company executives, Greg Bestick, Ed Sattizahn, and John Hingley. With these funds, VerticalResponse™ has launched their first product, iBuilder™, that in just three months since its introduction boasts a large established customer base. The funds will also be used to expand and diversify the customer base while extending the product into new markets.

21stAZ Marketing, Opus Media, 2Plus2 Partners and Elex Interactive Partner with VerticalResponse to Offer Campaign Management via the Internet

SAN FRANCISCO, CA - July 24, 2001 - VerticalResponse, an emerging leader in self-service email marketing, today announced that four leading direct response and full service agencies have selected its self-service email marketing service iBuilder™ to offer to their clients. VerticalResponse will provide co-branded services for each agency, which will provide these powerful tools to clients who want an affordable, easy-to-use, outsourced solution for creating and managing email marketing campaigns.

The New Service from VerticalResponse™ lets Businesses of Any Size Create Professional Looking Email Campaigns Easily and Affordably

SAN FRANCISCO, CA - May 22, 2001 - VerticalResponse (www.verticalresponse.com) launched today with the introduction of iBuilder, a revolutionary new email marketing product that allows businesses of any size to create and send permission-based, professional-looking email campaigns. Email marketing has always been an effective way to retain existing customers and convert new prospects, but it usually required either a costly software purchase and lengthy installation or expensive set-up fees. Built on a web-based self-service model, iBuilder allows even the smallest businesses to create specialized email marketing campaigns affordably.