Press Release

Recessions Require Marketing for Revenue; Powerful New Tracking & Reporting Tools Let Small Businesses Dig Deep into Data to Optimize Shrinking Budgets

SAN FRANCISCO, CA – February 3, 2009 – VerticalResponse Inc., the leading provider of self-service email marketing and direct mail solutions, today released a series of new tracking and reporting tools. Easy-to-view graphs and charts give the small businesses and nonprofits that rely on VerticalResponse the ability to see the success of various campaigns in a quick dashboard view or to dive deep into their data. The new features let small businesses refine campaigns and lists, which ensures that each marketing dollar is well-spent.

Call for entries now open in first annual "Leading Moms in Business" ranking, which highlights one of the fastest growing segments of entrepreneurship

CEO Janine Popick to offer email marketing and direct mail advice through StartupNation, a leading small business advice and networking site

80% of respondents see economy as primary concern, with 66% already having seen negative impact of recession, according to award-winning email marketing service provider and small business resources

World's most effective small business marketing system selects VerticalResponse as the preferred provider of marketing tools for team of marketing coaches