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“Here at the Wine & Food Foundation of Texas, we know something about good food and fine wine. But when it’s time to cook up a hot email campaign, we turn to VerticalResponse.”
For Immediate Release Contact:
Martha Shaughnessy
Atomic Public Relations
Phone: (415) 402 - 0230
Email: martha@atomicpr.com
SAN FRANCISCO, CA - June 17, 2002 - VerticalResponse, a leading provider of permission-based email marketing applications, today announced an agreement to provide integrated email marketing capabilities for salesforce.com, the market leader in online CRM. VerticalResponses' email creation application, iBuilder(tm), will power the email marketing functionality in salesforce.com's campaign management module. VerticalResponse will host email campaign deployment for salesforce.com's 4,600 customers.
"Email is the most effective revenue-generating marketing tool for any company that conducts business online today," said Tien Tzuo, Vice President of Product Management at salesforce.com. "Leveraging iBuilder, our customers can quickly develop and deliver targeted email campaigns allowing them to focus on what is important; the customer relationship.
With iBuilder from VerticalResponse, salesforce.com users will be able to quickly create and deploy email marketing campaigns to their prospects and customers. Integrated directly into salesforce.com service, iBuilder enables customer contact lists to be seamlessly updated, eliminating the management of customer information between two systems. Users will also have access to real-time campaign reporting information and within the salesforce.com reporting module, users can compare email campaigns side-by-side with other telephone and direct mail campaigns.
"For the first time, businesses have scalable customer relationship and email marketing capabilities integrated in one easy to use online service," said Janine Popick, CEO of VerticalResponse. "Together, the integrated iBuilder and salesforce.com service will allow businesses to market to their customers and prospects faster and more affordably than ever before."
VerticalResponse powers email marketing programs for over 20,000 users including Equifax Direct Marketing Solutions, Brookstone, The Breast Cancer Fund, Yaga and Gardeners Eden. Because of its open architecture and easy to use self-service capabilities, iBuilder, can be easily integrated into online services to add email marketing capabilities for end users. iBuilder is also used by leading professional service agencies to deploy email marketing campaigns as a service to their customers.
VerticalResponse, Inc. is the leading provider of email marketing applications as online services. VerticalReponse's self-service campaign creation and deployment application, iBuilder, allows businesses of any size to quickly create and affordably deliver email marketing campaigns regardless of technical expertise. Today, 20,000 businesses including Brookstone, ACT!, The Breast Cancer Fund, Gardeners Eden and PetCareRx have registered to use iBuilder to power their email marketing programs.
VerticalResponse was founded in 2001 by a team of direct marketing and email technology experts that designed and managed one of the first email marketing engines ever built. VerticalResponse is headquartered in San Francisco and can be reached via their Web site at http://www.verticalresponse.com or by phone at 1-866-683-7842.
Salesforce.com builds and delivers enterprise applications as scalable online services. The salesforce.com product suite - Professional Edition, Enterprise Edition, and Offline Edition - gives companies a complete 360-degree view of the customer. The company's award-winning CRM solutions provide integrated online sales force automation, customer service and support management, and marketing automation applications to help companies meet the complex challenges of global customer communication. Salesforce.com has received considerable recognition in the industry, including two Five-Star ratings from PC Magazine, two Deploy Awards from InfoWorld, Red Herring 100, Upside Hot 100, Investor's Choice Award from Enterprise Outlook, Editor's Choice from TMCLabs, Top 10 CRM Implementation from Aberdeen Group, and InfoWorld's 2001 CRM Technology of the Year. Founded in 1999, salesforce.com is headquartered in San Francisco, with offices in Europe and Asia. Salesforce.com customers include Autodesk, Dow Jones Newswires, Fujitsu Computer Products of America, Fujitsu Technology Solutions, Kikkoman, le Meridien, Paymentech, PMI Mortgage Insurance, Putnam Lovell Securities, Siemens PT&D, Suntory Foods, Textron Fastening Systems, USA Today and Wachovia.
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