VerticalResponse Simplifies Campaign Creation For Email Marketers With iBuilder 4.0

New Version of iBuilder Enables Businesses to Quickly and Easily Create Emails That Match Their Company Brand

SAN FRANCISCO, CA - March 11, 2003 - VerticalResponse, Inc., a leading provider of permission-based email marketing solutions, today announced the immediate availability of iBuilder 4.0. Used by thousands of businesses, iBuilder is a powerful online application that allows businesses to deliver permission-based email campaigns, such as informational newsletters, advertisements and promotions, to their customers and prospects.

The latest version of iBuilder contains new "Color Chooser" functionality which allows users to customize standard email templates with over 16 million colors. iBuilder users simply select an email template and choose from a wide array of color options. Users can also match template designs to their company's branding by clicking on a color within their company's logo. The template color will automatically change to match the color that the user has clicked on. "Color Chooser" also provides an option for users to enter their own specific color codes to generate a unique template design.

iBuilder 4.0 allows users to turn their frequently mailed campaigns into custom email templates. Custom templates allow users to update and deliver HTML email campaigns in minutes, without needing to recreate HTML for each campaign. Compared to creating new HTML for each campaign, users will save a tremendous amount of time and money. The custom templates will reside in the user's iBuilder account, as a permanent option for future campaign creation.

Other iBuilder updates include:

• Enhanced campaign reporting allowing users to view campaign results segmented by the top 5 domains mailed.
• Detailed tracking of new member acquisition based on 'viral marketing' or 'forward to a friend' campaigns.
• Delivery of HTML email to AOL users, enabling AOL users to now view images in their email.

"Creating branded email campaigns used to be a time-consuming task involving marketing, IT and designers. Now, businesses will be able to create branded email marketing campaigns instantly" said Janine Popick, CEO of VerticalResponse. "Because it is so easy to use, thousands of businesses have chosen iBuilder to power their email marketing efforts. With the latest release, it will be easier than ever to create email campaigns that achieve remarkable results."

About VerticalResponse

VerticalResponse, Inc., makes email marketing easy and affordable for businesses of all sizes. VerticalResponse's self-service campaign creation and deployment application, iBuilder, allows businesses to quickly create and deliver email marketing campaigns regardless of technical expertise. Today, over 25,000 businesses including Brookstone, The Breast Cancer Fund, Gardeners Eden and PetCareRx have registered to use iBuilder to power their email marketing programs.

VerticalResponse was founded in 2001 by a team of direct marketing and email technology experts that designed and managed one of the first email marketing engines ever built. VerticalResponse is headquartered in San Francisco and can be reached via their Web site at http://www.verticalresponse.com or by phone at 1-866-683-7842.