VerticalResponse Launches New Co-Brand And Private Label

Benson Marketing Group and World Wide Web Communications Among Firms Using VerticalResponse's Direct Email Solution to Expand Their Service Offering

San Francisco, CA - June 23, 2003 - VerticalResponse, a leading provider of self-service and customized direct marketing solutions, today announced the launch of a new co-brand and private label online direct marketing program for advertising agencies. The new program allows agencies to expand their service offering by empowering their customers to quickly and affordably launch customized email promotions within a co-branded or private-label environment.

The customized solution features iBuilder, VerticalResponse's Web-based direct marketing product. Through a Web browser, iBuilder allows users to build, control and measure the key functions within a direct email marketing program - from list management to the development of customizable, branded campaigns to email delivery to live results measuring and reporting. As part of this new program, VerticalResponse also offers agencies a co-branded or private label version of iBuilder, customer support services, commissions for each sale made through their co-branded iBuilder and several tools to help market their new solution. Unlike other email marketing products on the market, iBuilder requires no technical expertise and involves no support costs or set-up fees.

"As email marketing continues to evolve, it is becoming more of a specialized service," said Janine Popick, CEO of VerticalResponse, Inc. "The combination of self-service capabilities and customization features of iBuilder are ideal for an advertising agency looking to easily and affordably expand its service offering to include online direct marketing."

VerticalResponse also announced today that Benson Marketing Group, a leading integrated marketing company in the wine industry, and World Wide Web Communications, one of the oldest and most respected web development companies in the world, are among its initial partners within the program.

"Email is the killer application for selling wine online," said Jeremy Benson, President of Benson Marketing Group. "VerticalResponse's tool has allowed us to brand and customize complete email campaigns for more than 30 wineries. The results speak for themselves - our campaigns average purchase rates of one to three percent or more, with average purchase orders of $125 to $400 per customer."

About VerticalResponse

VerticalResponse, Inc., a leading provider of self-service and customized direct marketing solutions, empowers small and medium sized businesses to build, control and measure their own direct marketing campaigns. The company's flagship product, iBuilder, is the most intuitive Web-based direct marketing solution on the market, allowing customers to deliver highly sophisticated and easy-to-deploy email marketing campaigns. Today, thousands of businesses, including Brookstone Company, Country Clutter, The Breast Cancer Fund, Silverado Vineyards, S&S Worldwide and SalesLogix have deployed iBuilder to power their direct marketing programs. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit the company's Web site at www.verticalresponse.com.