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“VerticalResponse helps Splendora.com's 50,000+ email subscribers stay hip to everything fabulous, every Friday. ”
For Immediate Release Contact:
Martha Shaughnessy
Atomic Public Relations
Phone: (415) 402 - 0230
Email: martha@atomicpr.com
San Francisco, CA – December 16, 2003 – VerticalResponse, Inc., a leading provider of self-service and customized direct marketing solutions, today announced many top catalog companies using the company’s flagship product iBuilder to cost-effectively direct market to customers.
iBuilder allows users to build, control and measure the key functions within a direct email marketing program – from list management to the development of customizable, branded campaigns to email delivery to results measuring and reporting. The product also includes a postcard feature that allows catalogers to launch traditional mail campaigns from the same Web-based environment where they control their email campaigns. Catalogers can use the postcard feature to pre-announce a product or catalog mailing, drive customers to online promotions or offer special discounts and promotions between catalog mailings.
“There are a few reasons in particular why iBuilder has been so successful with catalogs,” said Janine Popick, CEO of VerticalResponse. “First, iBuilder’s ease-of-use delivers a high level of customer control, a critical factor in the fast-moving, deadline-driven catalog business. Additionally, since most catalogs operate a high-volume business, it’s important for them to cost-effectively market to a large customer base. Unlike most other direct email products, iBuilder requires no set-up fees and pricing is based on the number of emails delivered. We consistently receive high marks from customers in these important areas.”
“VerticalResponse is fantastic,” said Heather Rhoades, E-Commerce Manager for AmeriMark. “VerticalResponse has made it easy for us to produce and manage our email campaigns in-house without the headaches and expense of an in-house delivery system. iBuilder is simple to use and the customer support is excellent.”
"Delivering email campaigns to hundreds of thousands of customers used to require marketers to make a choice between staying at work late to send email over internal servers with the help of IT staff or handing direct control of the campaign delivery over to an outside agency," said Donna Edgar, Marketing Promotions Manager for Brookstone Company. "With iBuilder, I can affordably create and send HTML email campaigns in minutes over the Internet. Beyond their excellent customer service, VerticalResponse offers unmatched ease-of-use and functionality at a price point that is attractive for any business."
"We moved our Chinaberry and Isabella email lists to VerticalResponse from another outsourced service in early 2003,” said Stephen Fuller-Rowell, E-Commerce Director for Chinaberry and Isabella. “Their low-cost, easy-to-use interface allows us to manage and grow our email programs without adding technically trained staff. I particularly appreciate how easy it is to download and upload our lists. On the very few occasions that we need support, there's always someone there to help right away."
"When our email list grew to the point that our marketing campaigns would take hours to deliver using our in-house systems, it became clear that we needed to look for an alternate solution,” said Colleen Strickler, E-Commerce Manager for Cuddledown. “VerticalResponse had the product and expertise that suited our business needs and budget the best. We maintain control over the entire process and have the tracking that allows us to accurately measure results. Most impressive to me is the level of service that VerticalResponse provides. With the growing use of spam filters by both business and consumer email accounts, VerticalResponse worked to find a solution to increase the chances of my email actually reaching my customers."
“After trying other outsourced email marketing solutions, we chose VerticalResponse for its functionality, ease-of-use, customer support and low cost,” said Geoffrey Smith, President of E-Commerce and New Business Development for Personal Creations. “VerticalResponse has allowed us to be much more flexible in our email marketing. We've been able to respond to sales trends quickly and distribute emails on very short notice. We've also been able to segment our mailing list better and target our email messages based on buying preferences and past response. Since using VerticalResponse, we’ve reduced our email marketing costs by more than 50 percent and increased email sales by about 70 percent per year.”
"We've had great success with VerticalResponse,” said Carrie Coy, E-Commerce System Administrator for S&S Worldwide. “Our marketing staff is able to quickly build and launch segmented campaigns without IT assistance. We get immediate and reliable launch and follow-on tracking statistics. Our mail servers sit happily idle while VerticalResponse’s do all the work. And when we've needed out-of-box assistance, VerticalResponse has been able to oblige.”
“We were originally conducting our email marketing in-house,” said Lisa Deuschle, Web Developer/Creative Manager for Suarez Corporation Industries. “Then we tried an outsourced email marketing solution, but it just wasn’t reliable. Finally, we turned to iBuilder, which helps us manage our email lists, capture new customers with the Opt-In Form Builder and distribute sales offers to customers. We’ve been very satisfied with the results. We’re now able to maintain complete control over our mailings, unlike the previous outsourced solution we used, and we’re operating much more cost-efficiently.”
“Since beginning our e-mail program, Tender Heart’s experience with VerticalResponse has been very positive,” said Kristi Lynch, Web Marketing Specialist for Tender Heart Treasures. “We were initially attracted to the company because of its pay-as-you-go fee structure with no monthly minimums. The pricing has proven to be cost effective, as we’ve gradually grown the number of campaigns and size of the lists we send. iBuilder also is simple to use, and we’ve had great success creating and managing our campaigns without assistance from our technical staff.”
VerticalResponse, Inc., a leading provider of self-service and customized direct marketing solutions, empowers small and medium sized businesses to build, control and measure their own direct marketing campaigns. The company's flagship product, iBuilder, is the most intuitive Web-based direct marketing solution on the market, allowing customers to deliver highly sophisticated and easy-to-deploy email marketing campaigns. Today, thousands of businesses, including Brookstone Company, Country Clutter, The Breast Cancer Fund, Silverado Vineyards, S&S Worldwide and SalesLogix have deployed iBuilder to power their direct marketing programs. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit the company's Web site at www.verticalresponse.com.
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