VerticalResponse Expands Business Service Offering to Drive Small and Mid-size Business Success

Leading Direct Marketing Solutions Provider Acquires WorkZ and Re-Launches Website, Offering Free Expert Advice and Tools for Businesses

SAN FRANCISCO - February 23, 2005 - VerticalResponse (www.verticalresponse.com), a leading provider of self-service and customized direct marketing solutions, today announced the acquisition and re-launch of WorkZ. WorkZ (www.workz.com) is a comprehensive, one-stop website that provides information, advice and templates for businesses seeking economic success through better management techniques, marketing strategies, and communication tactics.

The WorkZ website offers visitors thousands of original articles advising managers on marketing plans, direct mail, retailing, website design, business operations, finance, personnel and many other topics of vital interest to new and experienced entrepreneurs. Online templates are also available to guide business people in the creation of important business documents, like press releases, privacy policies, contracts and agreements.

“Our customers view VerticalResponse as a strategic solution for their business,” explained Janine Popick, VerticalResponse CEO. “We help companies build their brands and convert prospects into customers with our customizable, permission-based online marketing tools. And now, through our newly re-launched WorkZ website, we also offer businesses a wide portfolio of strategic advice on many aspects of marketing, sales and operations to help them further grow their business. In addition, business to business users will even be able to republish articles from WorkZ in their own newsletter communications, contribute articles as well as advertise on WorkZ. ”

VerticalResponse’s flagship product, iBuilder, helps businesses of all sizes create, deploy and monitor email marketing campaigns, as well as printed postcard campaigns delivered through the US Postal Service. With iBuilder, marketers that don’t have technical expertise can create customized, branded HTML emails in minutes to immediately begin communicating their message. The VerticalResponse creative staff can also assist marketing organizations with email customization, assuring that graphics, fonts, logos, photos, and colors match the "look and feel" of the account’s brand, website or marketing materials.

About Workz.com

WorkZ.com (“workzeedotcom”) is an online resource for managing and growing businesses. More than 1000 articles, templates, tools, and emails are available to visitors, updated weekly to enable visitors to achieve business success through rapid growth.

Hundreds of respected experts submit articles to the WorkZ editorial staff, who then review and edit them for relevance and content, selecting only the most timely and useful for publication on the WorkZ website. Visit www.WorkZ.com to learn more.

About VerticalResponse

VerticalResponse, Inc., a leading provider of self-service and customized direct marketing solutions, empowers small and medium sized businesses to build, control and measure their own direct marketing campaigns. The company's flagship product, iBuilder, is the most intuitive Web-based direct marketing solution on the market, allowing customers to deliver highly sophisticated and easy-to-deploy email marketing campaigns.