VerticalResponse Releases Mass Email Integration for Salesforce

New Integrated Solution Extends Easy-to-Use Email Marketing Tool to Every Salesforce User, Enabling Unlimited Sending of Permission-Based Email

SAN FRANCISCO – June 21, 2005 – VerticalResponse, Inc. and salesforce.com [NYSE:CRM], the market and technology leader in on-demand customer relationship management (CRM), today announced at the salesforce.com Summer ‘05 launch their second Salesforce-specific solution: the VerticalResponse Mass Email Tool. 

Tightly integrated with Salesforce via the Sforce on-demand platform, and immediately available to all salesforce.com customers, VerticalResponse Mass Email enables all salesforce.com users    to easily query their leads or contacts and send unlimited permission-based emails by user or company. In addition, emails that are sent via this integrated solution are compliant with all federal legislation.

“For more than three years VerticalResponse has been integrated with Salesforce. With the new Mass Email Integration, every one of salesforce.com’s 267,000 users can have access to the same tools to create and send professional looking email and direct mail campaigns from one easy-to-use interface,” said Janine Popick, CEO, VerticalResponse. “We’ve helped salesforce.com improve deliverability of email programs and ensure complete compliance with CAN-SPAM.”

“The VerticalResponse Mass Email solution is an impressive offering that can enhance our users’ ability to send targeted communications that get results.” said Adam Gross, director of product marketing for Sforce. “The integration is a powerful demonstration of the business benefits possible enabled by the Sforce Web services API.”

The VerticalResponse product integration is made possible through Sforce, salesforce.com’s client/service integration platform.  Today, a variety of systems and platforms, including enterprise applications, desktop solutions, mobile devices and IP phone systems integrate with Salesforce and Supportforce via the Sforce Web service API, making key business information available to users from all of their favorite applications and tools. 

About VerticalResponse

VerticalResponse, Inc. (http://www.verticalresponse.com) a leading provider of self-service and customized direct marketing solutions, empowers businesses of all sizes to build, control and measure their own direct marketing campaigns. The company's flagship product is the most intuitive Web-based direct marketing solution on the market. It allows customers to deliver highly sophisticated and easy-to-deploy email marketing campaigns. Today, thousands of businesses have deployed VerticalResponse to power their direct marketing programs. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit the company's Website at www.verticalresponse.com.

About Salesforce.com

Salesforce.com is the market and technology leader in on-demand customer relationship management (CRM). Through its award-winning salesforce.com family of products including Salesforce (http://www.salesforce.com) and Supportforce (http://www.supportforce.com), the company provides a comprehensive suite of CRM applications to help enterprises of all sizes, industries and geographies meet the complex challenge of sharing and managing information on-demand. Salesforce and Supportforce are built on the Sforce client/service integration platform and include the Customforce tool for complete on-demand customization.  Sforce (http://www.sforce.com) and Customforce (http://www.customforce.com) allow customers and independent software vendors to customize and integrate salesforce.com’s products, as well as build their own on-demand enterprise applications. As of April 30, 2005, salesforce.com manages customer information for approximately 15,500 customers and approximately 267,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Automatic Data Processing (ADP), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all.  Customers who purchase our services should make their purchase decisions based upon features that are currently available.  Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.