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“People come to Nova for the best in SOMA nightlife. We go to VerticalResponse for the best in email solutions.”
For Immediate Release Contact:
Martha Shaughnessy
Atomic Public Relations
Phone: (415) 402 - 0230
Email: martha@atomicpr.com
San Francisco, CA – Sept. 12, 2005 – VerticalResponse and salesforce.com (NYSE:CRM), the global leader in on-demand customer relationship management (CRM), today announced the availability of VerticalResponse for AppExchange. Built on salesforce.com's Appforce on-demand platform, VerticalResponse for AppExchange is available immediately for preview in the AppExchange, and will be generally available at the same time as the Salesforce Winter ’06 release. VerticalResponse for AppExchange gives salesforce.com customers a powerful, yet easy-to-use suite of tools for mass email and direct mail campaigns. The new customizable query option lets users instantly create mailing lists of any size at any time – right within Salesforce. In addition, users can also track and update post-launch statistics, thereby providing a closed-loop, integrated solution. VerticalResponse for AppExchange is one of 70 launch applications that are available through AppExchange, salesforce.com’s new on-demand application sharing service.
VerticalResponse for AppExchange was announced today in San Francisco at DreamForce ‘05, salesforce.com’s third annual user and developer conference.
With AppExchange, salesforce.com customers now have access to new applications that bring the benefits of salesforce.com to their entire business, letting them manage and share all of their company information on-demand. Using AppExchange, companies can easily add new apps to their existing Salesforce deployments, extending their success and making the full power and creativity of the salesforce.com customer and partner community available with just a click.
“Using VerticalResponse, we have been able to launch mass email campaigns in-house, saving thousands of dollars. The integration is excellent - very intuitive, yet still allows me to control the creative layout, testing, launch, and synchronization of response metrics at the click of a button,” said Melissa Fass, Director of Marketing at Business Engine, a San Francisco-based enterprise software company specializing in IT portfolio management.
“We use the pre-defined templates as well as the free-form option for our offers and newsletters -- both have proved to drive the response we expected,” Fass added. “And while we love on-demand solutions, we also love making payments on-demand--paying as we go--instead of with contracts. This freedom alone keeps me using VerticalResponse.”
“VerticalResponse for AppExchange provides impressive email and direct mail capabilities that can play an important part of the success of many Salesforce users,” said Adam Gross, Director of Product Marketing, salesforce.com. “VerticalResponse’s new AppExchange application marks a significant advance in its four year relationship with salesforce.com, and is a powerful demonstration of the kinds of sophisticated solutions enabled by our Appforce platform.”
In addition to the robust query tool, intuitive campaign creation process and post-launch analytics, users of VerticalResponse for AppExchange will also benefit from free customer and technical support, premier email deliverability/ISP management and a simple “pay-as-you-go” pricing model. Prospective users can take a free test drive of the entire application without signing contracts or making any up-front payments.
“VerticalResponse is proud to be part of the AppExchange, an innovation we regard as the future of on-demand web service applications. As a partner of salesforce.com we are excited to strengthen our current relationship by becoming even more tightly integrated into their product,” said VerticalResponse founder and CEO Janine Popick. “Appforce represents a significant leap forward in terms of ‘seamless integration’ and we feel that our joint customers can only benefit from the enhancements inherent in this release.”
AppExchange is the world’s first on-demand application sharing service. Launched at Dreamforce ‘05, AppExchange features dozens of pre-built applications created by salesforce.com customers and partners. AppExchange enables all of these on-demand applications to be easily shared, exchanged and installed with one click into any salesforce.com account. AppExchange can be found at www.salesforce.com/appexchange.
Appforce is a complete on-demand platform that includes Appforce Builder, Appforce DB, Appforce API and the Appforce OS for development & deployment of multiple on-demand applications. Appforce provides unprecedented ease of customization and integration for Salesforce deployments, as well as enabling a whole new generation of on-demand applications that go beyond CRM.
VerticalResponse, Inc. (http://www.verticalresponse.com) is a leading provider of branded experience email and direct marketing services. The company’s self-service and customized marketing solutions empower businesses of all sizes to create, manage and assess their own direct marketing campaigns. VerticalResponse’s flagship product, which allows customers to deliver sophisticated yet easily deployed email campaigns, is the most intuitive Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit www.verticalresponse.com.
Salesforce.com is the market and technology leader in on-demand customer relationship management (CRM). The company’s Salesforce family of on-demand applications enables customers to manage and share all of their sales, support, marketing and partner information on demand. Appforce, salesforce.com’s on-demand platform, allows customers to customize and integrate the Salesforce family to meet their unique business needs, and build whole new powerful applications quickly and easily. Appforce applications are available via AppExchange, salesforce.com’s on-demand application sharing service. Customers can also take advantage of salesforce.com’s world-class training, support, consulting and best practices offerings.
As of July 31, 2005, salesforce.com manages customer information for approximately 16,900 customers and approximately 308,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Automatic Data Processing (ADP), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom and SunTrust. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com services should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.
Salesforce.com is a registered trademark of, and Appforce and AppExchange are trademarks of, salesforce.com, Inc., San Francisco, California. Other names used may be trademarks of their respective owners.
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