VerticalResponse Captures Two Web Marketing Association 2006 WebAwards

Email marketer earns awards for Email Standard of Excellence and Marketing Standard of Excellence

San Francisco, CA – October 26, 2006 – VerticalResponse, the leading provider of self-service email marketing and direct mail solutions, today announced it won two 2006 WebAwards from the prestigious Web Marketing Association (WMA). VerticalResponse won WebAwards for Email Standard of Excellence and Marketing Standard of Excellence in the Marketing category.

“We’re excited to win two WebAwards this year, as we strive to create an effective and easy-to-use web site for our customers,” said VerticalResponse CEO Janine Popick. “These awards validate our team’s ongoing commitment to providing the best service possible for our customers.”

Founded by the Web Marketing Association in 1997, the WebAwards is the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful website. The goal of the WebAwards is to provide a forum to recognize the people and organizations responsible for developing some of the most effective websites on the Internet today.

The WebAwards' competition was judged by a team of independent Internet professionals representing a variety of relevant disciplines of Web site development. Judges included members of the media, advertising executives, web site designers, creative directors, corporate marketing executives, content providers and webmasters.

The 2006 WebAwards are the latest recognition for VerticalResponse this year. The company was recently named one of the 500 fastest growing private companies in the country by Inc. magazine and one of the Top 100 Fastest Growing Private Companies in the Bay Area, ranked #37, by the San Francisco Business Times. In addition, VerticalResponse for AppExchange is currently the most popular of more than 400 applications now available on the salesforce.com AppExchange, the world’s first on-demand directory and sharing service.

About VerticalResponse

VerticalResponse, Inc. is a leading provider of self-service email marketing and direct mail services empowering businesses of all sizes to create, manage and analyze their own direct marketing campaigns. VerticalResponse’s flagship product, which allows customers to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California.

About the Web Marketing Association

The Web Marketing Association is working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of Website development and marketing on the Internet. Since 1997, the Web Marketing Association’s annual WebAward Competition has been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its tenth year, the WebAward Competition has become the premier award event for Web developers and marketers worldwide.