Introducing the New VerticalResponse®: Small Business Marketing, Just Like That

Email, Social Media Marketing Platform Rebuilt from the Ground Up

SAN FRANCISCO – March 18, 2014 – VerticalResponse®, a subsidiary of Deluxe Corporation that provides online marketing tools for small businesses, today unveiled the brand-new VerticalResponse marketing platform. Re-designed and re-engineered from the ground up, the new VerticalResponse features an intuitive interface with innovative features that make it easier for small businesses to share content and marketing promotions via email, mobile and social media.

The new VerticalResponse is free for users with up to 1,000 email contacts. There are also affordable pricing options for small businesses with either more than 1,000 contacts or that want to take advantage of more of the platform's advanced functions.

"This has been one of the most important initiatives in VerticalResponse's history and I am thrilled it is now available to our users," said CEO/founder Janine Popick. "Everything has been revamped, from the product and user experience itself to pricing and billing, customer support, and branding.

"Our research confirmed how important it is for small businesses to connect with their customers wherever those customers might be, whether they are checking email on a desktop computer, tablet or smartphone, or hanging out on Facebook and Twitter. Our new platform makes this, plus a whole lot more, possible and is incredibly simple to use from the get-go," said Popick.

New Simplified, Intuitive User Interface
Among the application's many new features is a drag-and-drop email editor experience that makes it easy for anyone, regardless of technical expertise, to create a professional-looking email in minutes. A quick "preview" option lets users see how their email will look on various devices – desktop computer, tablet or mobile phone – at any time during the design process.

Users also can easily integrate social media and share-to-social-media functionality into an email message, enabling them to reach their customers through multiple social networks – whenever and wherever they want.

One Message, Multiple Channels: Email, Mobile and Social Media
The new VerticalResponse also provides free, professionally designed email templates – designed to look great on all devices, including desktop computers, tablets and smartphones. With more than half of all U.S. adults now reading email on mobile devices* this capability is critical for marketing success.

Users also can post to Facebook and/or Twitter within the VerticalResponse application, eliminating the need to use multiple, separate tools to get the word out on social media. They can view key performance metrics for all their email and social media communications, helping to improve campaign effectiveness and efficiency.

New Pricing Tiers, Including Free
The new VerticalResponse is available in three packages: Free, Basic and Pro. Pricing for each package depends on the user's number of email contacts.

  • Free: For users with a list size of up to 1,000 email contacts, with a maximum sending capability of 4,000 email messages per month. Users can link one Facebook and one Twitter account. Cost: Free.
  • Basic: Unlimited sending capability. Up to three social media accounts can be linked. Cost: Begins at a limited-time introductory price of $8.80/month for up to 500 email contacts.
  • Pro: Unlimited sending capability. Up to six social media accounts can be linked. Pro customers also get a dedicated account manager, delivery rate improvement review and email template customized with their logo. Cost: Begins at a limited-time introductory price of $12.75/month for up to 500 email contacts.

All VerticalResponse users have access to an award-winning customer support team and a robust new customer support portal accessible from within the application.

*Source: Pew Internet & American Life Project

About VerticalResponse

VerticalResponse Inc., a subsidiary of Deluxe Corporation, provides a full suite of online marketing tools to help small businesses connect with their customers on email, social media, mobile and more. More than 1 million users worldwide have relied on the VerticalResponse platform to easily create, manage and analyze their own marketing campaigns, all from a single account. VerticalResponse is headquartered in San Francisco, Calif. For more information visit www.verticalresponse.com, and connect on Twitter at www.twitter.com/VR4SmallBiz and Facebook at www.facebook.com/verticalresponse.

About Deluxe Corporation

Deluxe is a growth engine for small businesses and financial institutions. More than 4.5 million small business customers access Deluxe's wide range of products and services, including customized checks and forms, as well as website development and hosting, email marketing, search engine optimization and logo design. For our 5,500 financial institution customers, Deluxe offers industry-leading programs in checks, customer acquisition, fraud prevention and profitability. Deluxe is also a leading provider of checks and accessories sold directly to consumers. For more information, visit us at www.deluxe.com, www.facebook.com/deluxecorp or www.twitter.com/deluxecorp.

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