VerticalResponse Launches Autoresponder Welcome Emails

New feature helps small businesses save time, increases email marketing effectiveness

SAN FRANCISCO – November 4, 2014 – VerticalResponse®, a provider of online marketing tools for small businesses and a business unit of Deluxe Corporation (NYSE: DLX), today launched the ability to automatically send a welcome email to every new subscriber who joins an email marketing list. Welcome emails are a type of “autoresponder” software that sends messages automatically when a contact engages.

This new feature is available now, free of charge, to all VerticalResponse customers and for a limited time is included for those on the free and pay-as-you-go plans.

“It’s essential to connect with new subscribers as soon as possible, when their attention is at its highest,” said David Shiba, VerticalResponse general manager. “Using our new autoresponder feature, busy small businesses can roll out that virtual welcome mat and immediately engage with their new contacts without any extra time or effort.”

This new software allows small businesses to make a great first impression by delivering that all-important initial message or promotion to new subscribers as soon as they sign up. A welcome email might serve as a thank-you note, as an opportunity to offer a discount or promotion, to highlight the benefits of joining a list, or to set expectations on what subscribers will receive in future emails.

To create a welcome email, users simply select a contact list to associate with the welcome message, choose a template, and customize the content using VerticalResponse’s intuitive drag-and-drop email editor or HTML editor. Businesses with multiple contact lists can create a different message for each of their lists and personalize the experience even further. Once activated, the message is sent when a subscriber joins a list through a Web sign-up form, file upload or integration with other business apps. An easy-to-read summary report shows how many welcome emails have been sent, opened and clicked on. Welcome emails can be paused, edited and resumed at any time.

Additional Resources

For additional information on autoresponders and how to use them as part of an email marketing program, visit the VerticalResponse Product Blog.

About VerticalResponse

VerticalResponse Inc., a subsidiary of Deluxe Corporation, provides a full suite of online marketing tools to help small businesses connect with their customers on email, social media, mobile and more. Users worldwide rely on the VerticalResponse platform to easily create, manage and analyze their own marketing campaigns, all from a single account. VerticalResponse is headquartered in San Francisco, Calif. For more information visit www.verticalresponse.com, and connect on Twitter at www.twitter.com/VR4SmallBiz and Facebook at www.facebook.com/verticalresponse.

About Deluxe Corporation

Deluxe is a growth engine for small businesses and financial institutions. More than 4.5 million small business customers access Deluxe's wide range of products and services, including customized checks and forms, as well as website development and hosting, email marketing, search engine optimization and logo design. For our 5,500 financial institution customers, Deluxe offers industry-leading programs in checks, customer acquisition, fraud prevention and profitability. Deluxe is also a leading provider of checks and accessories sold directly to consumers. For more information, visit us at www.deluxe.com, www.facebook.com/deluxecorp or www.twitter.com/deluxecorp.


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