API integration connects the dots between email marketing and CRM platforms for more targeted marketing campaigns
SAN FRANCISCO – April 16, 2013 – VerticalResponse, a leading provider of self-service email marketing tools for small businesses and non-profits, today announced its email API integration with SyncApps® by Cazoomi.
With the new integration, small and mid-sized businesses are now able to synchronize VerticalResponse’s award-winning email marketing tools with well-known customer relationship management (CRM) platforms including Microsoft Dynamics, Netsuite CRM, Highrise CRM, SugarCRM and Zoho CRM. Users will benefit from substantial time savings, since they will no longer need to manage multiple contact databases and systems. More importantly, businesses can leverage essential information on leads and customers from their CRM system – such as placement in the lifecycle funnel, purchase history, interests and other qualifying sales or communications factors – to create more targeted, relevant email marketing campaigns using VerticalResponse.
For example, users can extract a specific segment of customers from within their existing CRM system, then automatically import those customer email addresses into the VerticalResponse-powered dashboard to create a list, design and deploy an email marketing campaign that’s hyper-relevant to that customer segment. The VerticalResponse platform provides essential reporting resulting from the campaign including open rates, click-through rates, bounces, unsubscribes and more, all fully synchronized with their CRM system with data flowing in both ways.
“Our integration with SyncApps will save small businesses that use a CRM system a ton of time with their marketing,” said Janine Popick, CEO/founder of VerticalResponse. “By eliminating the need to toggle between multiple systems for marketing and for managing customer contact data, they can focus more of their efforts on growing their business.”
“We are offering VerticalResponse customers an easy way to connect their systems, ultimately driving sales by seamlessly allowing small businesses to unlock the rich data in their CRM systems to launch targeted email and social media marketing initiatives with VerticalResponse,” said Clint Wilson, CEO of Cazoomi.
Basic plans for the integrated VerticalResponse and SyncApps solution are $9.99 per month. A professional version with additional features also is available for $49.99 per month. For more details or to sign up for a free 14-day trial, visit: https://verticalresponse.mysyncapps.com.
VerticalResponse Inc. provides a full suite of self-service marketing solutions for small businesses including email marketing, social media marketing, event marketing, online surveys and direct mail marketing. Its mission is to empower small businesses and non-profit organizations to easily and affordably create, manage and analyze their own marketing campaigns. Users can benefit from a wide variety of features via a single dashboard, including more than 700 free email marketing templates; social media management tools to create, schedule and publish content, and engage with followers; and robust reporting so that they can understand overall marketing success. VerticalResponse is headquartered in San Francisco, Calif. For more information visit www.verticalresponse.com, and connect on Twitter at @VR4SmallBiz and Facebook at www.facebook.com/verticalresponse.
Cazoomi, a cloud services and solution provider founded in 2009, enables its members with solutions ranging from SyncApps® and software selection, consulting services implementation, integration, support and custom development services for any size business.
With its global presence, Cazoomi provides clients with the best platform models suitable for their business development and technology integration. Headquartered in the heart of Silicon Valley and with four overseas offices in the Philippines, Indonesia, India and Sri Lanka, Cazoomi has unsurpassed front-end engagement teams with a highly flexible and scalable delivery model.