VerticalResponse Takes Home Dreamforce Best-in-Show at’s 2nd Annual Appy Awards

Email marketing provider leads the Software-as-a-Service and Platform-as-a-Service revolution

SAN FRANCISCO – September 20, 2007 –VerticalResponse celebrated the close of Dreamforce conference as “Dreamforce Best-in-Show” at the 2nd Annual Appy Awards, presented at a special ceremony held at Dreamforce '07, the User and Developer Conference. Appy Award winners represent the customers, partners and developers who've taken and the on-demand industry to new levels of development, customization and application excellence. The 16 Appy Award categories recognize achievements in innovation leveraging both Software-as-a-Service and Platform-as-a-Service – with Best-in-Show the jewel in the Appy Crown. Built on the platform, VerticalResponse for AppExchange is immediately available for test drive and deployment at

“We’ve had the most downloaded App on the AppExchange for a long time, and it’s great to have our peers further validate this by voting us Best-in-Show,” said Janine Popick, CEO and founder of VerticalResponse. “The partnership with is great for us, and I love hearing positive feedback from the broad variety of customers that approach me there – whether about our product, our team, a presentation or even our music videos that are now two-years running. We also got a great response to our new blog, dedicated to helping new and existing customers optimize their email marketing campaigns.” 

The VerticalResponse team recently created a blog specifically to address the AppExchange community.  This blog serves in conjunction with the VerticalResponse Marketing blog, which was awarded the 2006 ClickZ Marketing Excellence Awards for Best Business/Marketing Blog.  In addition to announcing new features and providing user support, the blog connects users to the many other ways that VerticalResponse communicates with AppExchange customers including newsletters, trade shows, live webinars and live chats.

VerticalResponse, Inc. enables businesses – regardless of size – to create and manage professional-looking email marketing campaigns, without the additional cost of software or the loss of time tracking results. The company has distinguished itself in the industry by granting small businesses access to email and direct mail services once restricted to big businesses with equally large budgets.

The Appy is the latest in a very fruitful year for the VerticalResponse team, which has also included:

  • 2007 ClickZ Marketing Excellence Awards finalist for Best Innovation in Email
  • Finalist in the upcoming Ernst & Young Entrepreneur of the Year of Northern California Award.
  • Recognized as winner for Best Overall Company by the American Business Awards, and nominated as finalist in five other categories
  • Ranked #4 on the 2007 San Francisco Business Times’ list of Best Places to Work in the Bay Area.
  • Ranked #1113 on the 2007 Inc. 5000 List of Fastest Growing Companies.
  • Winner of 2007 Web Marketing Award for Outstanding Achievement in Website Development
  • Janine Popick’s blog won Blog of the Year at the STEVIE’s for Women in Business. Platform and the AppExchange is the on-demand platform for the next generation of business applications. reinvents traditional customization and integration and enables the creation of a whole new generation of on-demand applications that go beyond client/server computing. allows applications to be easily shared, exchanged and installed with a few simple clicks via's AppExchange marketplace, enabling all the innovation that unleashes to benefit the entire on-demand community.

The AppExchange economy continues to expand as thousands of customers have installed thousands of on-demand business applications available on the AppExchange, found at

About VerticalResponse

VerticalResponse, Inc. is a leading provider of self-service email marketing and direct mail services empowering businesses of all sizes to create, manage and analyze their own direct marketing campaigns. VerticalResponse’s flagship product, which  customers to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit


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