VerticalResponse Delivers Viral Marketing Capabilities And Flexible List Mangement Tools For iBuilder

Leading Web-Based Application Enhanced with Powerful Features for Permission-Based Email Marketing

SAN FRANCISCO, CA - April 24, 2002 - VerticalResponse, Inc., today unveiled an upgraded version of its Web-based email marketing application, iBuilder, that enables marketers to build permission-based contact lists faster and manage contact lists more effectively. The upgrade is free and immediately available to all iBuilder users.

iBuilder allows users to quickly develop, deploy and analyze email marketing campaigns regardless of their technical expertise. Because iBuilder is delivered as an online service, updates are immediately available to users with no interruptions in service.

"VerticalResponse is committed to providing the most effective email marketing technology available as an affordable, easy-to-use online service," said Janine Popick, CEO of VerticalResponse. "In the last year, iBuilder has revolutionized the way that thousands of businesses think about email marketing. No longer do companies have to invest tens of thousands of dollars on software that will require half a year or longer to integrate and learn. With iBuilder, businesses can create moneymaking, permission-based email marketing campaigns from day one. The latest update helps businesses build their email marketing programs faster than ever. "

The latest version of iBuilder includes:

• Viral marketing tools that allow recipients of email campaigns to forward original emails to their contacts that they think will be interested in the campaign. The secondary recipient will then have an option to sign up for additional information. IBuilder users will be able to see reporting information on forwarded emails in iBuilder's Reporting module.
• Flexible customer list management capabilities that make it easier to select and deselect recipients from a master list for a targeted campaign.
• Enhanced reporting of email bounces that keeps auto-reply messages from email accounts such as "out of office" from being reported as addresses that are no longer in use and removed from future mailings.
• Improved intuitive user interface design enhancements that make site navigation quicker and easier.

iBuilder is priced affordably for businesses of all sizes. For more information about iBuilder, visit the VerticalResponse Web site at http://www.verticalresponse.com.

About VerticalResponse

VerticalResponse, Inc. is the leading developer and provider of email marketing applications as online services. VerticalReponse's self-service campaign creation and deployment application, iBuilder, allows businesses of any size to quickly create and affordably deliver email marketing campaigns regardless of technical expertise. Today, several thousand businesses including Brookstone, ACT!, The Breast Cancer Fund, and Gardeners Eden and PetCareRx use iBuilder to power their email marketing programs. Additionally, leading professional services agencies, online marketplaces, and online service providers have integrated iBuilder into their service offering to provide email campaign creation and delivery capabilities for their clients.

VerticalResponse was founded in 2001 by a team of direct marketing and email technology experts that designed and managed one of the first email marketing engines ever built. VerticalResponse is headquartered in San Francisco and can be reached via their Web site at http://www.verticalresponse.com or by phone at 1-866-683-7842.