SAN FRANCISCO – June 19, 2012 – For small businesses, social media can be a daunting, time-guzzling task to add to their never-ending “to do” list. Coming to their rescue is VerticalResponse Social, the new self-service marketing solution from VerticalResponse that helps take the guesswork out of social media and extend the reach of their online marketing campaigns.
VerticalResponse Social is the latest addition to the VerticalResponse portfolio of award-winning email marketing, event marketing, online surveys and postcard marketing solutions. With VerticalResponse, businesses can create, manage and measure all of their marketing efforts – now including social media marketing – from the same account and user interface, saving them time and money.
“VerticalResponse Social makes it easier than ever for small businesses to share content across email and social media and also engage with their customers, because now they can do it all from one integrated dashboard,” said VerticalResponse CEO Janine Popick.
“They can choose curated content from our automatic feeds or their own content, then create and schedule a campaign that’s spread through both email and social media to amplify their message," continued Popick. "They also can manage social conversations and deepen their engagement with their customers. Because it’s all managed from the VerticalResponse dashboard, the time savings alone are enormous.”
A VerticalResponse user data analysis conducted in March 2012 confirmed businesses that use both email marketing and social media achieve 28 percent higher email open rates, signifying the growing importance of integrating these efforts.
VerticalResponse Social offers several benefits for the time-strapped small business or non-profit organization:
Businesses can try out the new VerticalResponse Social platform free for 30 days. After that, it costs $18 per month. Special pricing discounts are available for existing VerticalResponse customers and non-profit organizations.
For more information, visit VerticalResponse Social.
VerticalResponse Inc. provides a full suite of self-service marketing solutions for small businesses including email marketing, social media marketing, event marketing, online surveys and direct mail marketing. Its mission is to empower small businesses and non-profit organizations to easily and affordably create, manage and analyze their own marketing campaigns. Users can benefit from a wide variety of features via a single dashboard, including more than 700 free email marketing templates; social media management tools to create, schedule and publish content, and engage with followers; and robust reporting so that they can understand overall marketing success. VerticalResponse is headquartered in San Francisco, Calif. For more information visit www.verticalresponse.com, and connect on Twitter at @VR4SmallBiz and Facebook at www.facebook.com/verticalresponse.