Access to Salesforce Email Templates and Reporting Features Through VerticalResponse Now Available on AppExchange

Salesforce.com Customers Can Now Deploy Enhanced Email Marketing Functionality Through VerticalResponse within Their Salesforce Implementations

SAN FRANCISCO – salesforce.com Dreamforce Conference - October 9, 2006 - VerticalResponse, a leading provider of self-service email marketing and direct mail solutions, and salesforce.com (NYSE:CRM), the market and technology leader in on-demand business services, today announced the availability of the all-new VerticalResponse for salesforce.com's AppExchange. VerticalResponse for AppExchange, a popular and logical extension of the Salesforce application, now allows customers to extend the reach of their sales and marketing communications by offering mass email capabilities for saved email templates, enhanced reporting and viewable campaigns found within their Salesforce account. VerticalResponse for AppExchange is immediately available for test drive and deployment. The announcement was made today at Dreamforce '06, salesforce.com's User and Developer Conference.

Customers will now be able to seamlessly transfer existing Salesforce email templates into VerticalResponse for AppExchange and take advantage of the service's powerful distribution and deliverability capabilities. With VerticalResponse for AppExchange, salesforce.com users can send mass email campaigns with confidence knowing they are aligned with a provider that handles all aspects of email delivery and anti-spam compliance. In addition to saved email templates, users will also see noticeable enhancements to the list building query tool as well as new campaign reporting and display options.

“The new VerticalResponse for AppExchange features deliver increased customization abilities and integrate more closely with current Salesforce tools, offering users an easier and more effective way to generate greater results from their email marketing campaigns,” said Janine Popick, CEO, VerticalResponse.

“VerticalResponse for AppExchange consistently ranks as one of our most utilized integrations and the new features allow AppExchange users to interact more intelligently and efficiently with their customers,” said Matt Holleran, vice president, AppExchange partners, salesforce.com.

VerticalResponse for AppExchange is one of more than 375 applications now available on the salesforce.com AppExchange, the world’s first on-demand directory and sharing service.

Apex is salesforce.com's breakthrough new on-demand platform and programming language that is redefining what a multi-tenant on-demand application can be. Apex enables customers, developers and partners to build powerful new on-demand applications that go far beyond CRM, and for the first time, to write and run their own code hosted with the security, reliability, upgradeability and ease-of-use of salesforce.com's industry-leading multi-tenant service. Customers can use Apex to modify the core features and functionality of their Salesforce deployments for their unique business needs and quickly and easily integrate new applications and components from partners and developers. Without any infrastructure investment, developers can now build and run a virtually unlimited array of applications with unprecedented power to innovate with the same creative freedom as salesforce.com’s own developers.

About VerticalResponse

VerticalResponse, Inc. is a leading provider of self-service email marketing and direct mail services empowering businesses of all sizes to create, manage and analyze their own direct marketing campaigns. VerticalResponse's flagship product, which allows customers to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California.

About salesforce.com

Salesforce.com is the market and technology leader in on-demand business services. The company's Salesforce suite of on-demand applications enables customers to manage and share all of their sales, support, marketing and partner information on-demand. Apex, salesforce.com's on-demand platform and programming language, enables customers, developers and partners to build powerful new on-demand applications, and for the first time, to write and run their own code hosted with the security, reliability, upgradeability and ease-of-use of salesforce.com's industry-leading multi-tenant service. Customers can also take advantage of Successforce, salesforce.com’s world-class training, support, consulting and best practices offerings.

As of July 31, 2006, salesforce.com manages customer information for approximately 24,800 customers and approximately 501,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit salesforce.com, or call 1-800-NO-SOFTWARE.

Salesforce.com is a registered trademark of, and Apex, AppExchange and Successforce are trademarks of, salesforce.com, Inc., San Francisco, California. Other names used may be trademarks of their respective owners.