VerticalResponse Partners With Oracle Small Business Suite Provider Netledger

SAN FRANCISCO, CA - Oct. 10, 2001 - VerticalResponse™, the emerging leader in self-service email marketing, today announced an alliance with NetLedger, Inc., to co-market VerticalResponse's services to Oracle Small Business Suite customers. iBuilder™, the easy-to-use, affordable campaign creation and management product from VerticalResponse will be introduced as a recommended e-mail marketing solution to Oracle Small Business Suite customers.

Powered by NetLedger, the Oracle Small Business Suite is an award-winning online service that helps small businesses manage key business operations. NetLedger joins a growing list of partners that extend the reach of VerticalResponse's email marketing services to thousands of potential customers.

"Using iBuilder, small businesses have spent less than five dollars creating and sending email marketing campaigns that have generated thousands of dollars in sales. Through this partnership, thousands of potential small business customers will be directed to a powerful, easy-to-use product that can help them generate real sales leverage with no upfront investment," said said Janine Popick, CEO of VerticalResponse. "We're thrilled to make our services available with the recommendation of such a widely recognized innovator in small business services."

iBuilder makes it easy and affordable for businesses of all sizes to create and manage email marketing campaigns. With no upfront investment, businesses can sign-up for service on the Internet and create campaigns in minutes for a fraction of the cost of traditional email marketing programs. Introduced earlier this year, iBuilder has already attracted thousands of sign ups from small business customers and is rapidly gaining acceptance as the de-facto standard in self-service email marketing.

"Our customers need powerful Web-based email marketing services that are easy-to-use and cost-effective. iBuilder from VerticalResponse is the most effective solution on the market for our customer base," said Jim LaBelle, VP of Marketing for NetLedger. "We are excited to offer this innovative email marketing service to our customers and certified service provider partners."

About VerticalResponse

Based in San Francisco, VerticalResponse was founded by direct marketing veterans who set out to revolutionize email marketing with affordable, easy-to-use products. iBuilder, the first product from VerticalResponse, helps companies of all sizes create and execute email campaigns as well as manage customer contact lists. Built on the self-service model, iBuilder is available directly over the Internet with no software to purchase, maintain and upgrade. Customers can register on the VerticalResponse site and purchase blocks of email credits online with their credit card.

For more information about VerticalResponse or iBuilder log onto www.VerticalResponse.com.

About the Oracle Small Business Suite

The Oracle Small Business Suite, is built from the ground up as an online service and helps companies manage key business operations such as customer relationship management, orders, purchases, inventory and payroll in a single, integrated system. Small companies no longer need to use several disparate applications to manage their business. With the Oracle Small Business Suite, all operations are managed centrally, and are available to users via the Internet. Oracle Small Business Suite is powered by NetLedger, which has already won many prestigious industry awards, such as PC Magazine Editors' Choice 2001; PC World, Best Bets 2001; PC World, 2001 World Class Award; Ziff Davis' Smart Business, MVPs 2001; and Forbes Best of the Web. For more information visit www.oraclesmallbusiness.com.