VerticalResponse Introduces IBuilder™

The New Service from VerticalResponse™ lets Businesses of Any Size Create Professional Looking Email Campaigns Easily and Affordably

SAN FRANCISCO, CA - May 22, 2001 - VerticalResponse (www.verticalresponse.com) launched today with the introduction of iBuilder, a revolutionary new email marketing product that allows businesses of any size to create and send permission-based, professional-looking email campaigns. Email marketing has always been an effective way to retain existing customers and convert new prospects, but it usually required either a costly software purchase and lengthy installation or expensive set-up fees. Built on a web-based self-service model, iBuilder allows even the smallest businesses to create specialized email marketing campaigns affordably.

"Executing email campaigns can be an expensive, time-consuming task requiring specialized training or technical assistance," said Janine Popick, Co-founder and CEO of VerticalResponse. "We wanted to create a better way for businesses to send email to customer and prospect lists without relying on a busy IT department. First-time and novice email marketers at smaller businesses can easily create HTML email and manage customer lists without having expertise. They can execute campaigns and iBuilder will automatically track bounced email addresses and any individuals who may unsubscribe from their lists."

"Especially for non-profits, keeping in touch with donors and partners via email is extremely important. Not only is it cost-effective, it is rapidly becoming the preferred method of contact for many," said Andrea Martin, President of The Breast Cancer Fund. "With iBuilder from VerticalResponse, we created and sent professional looking email in minutes."

Create and Execute an Email Campaign in Minutes

iBuilder automates the email marketing process so that it is simple enough for novice users, but customizable enough for corporate users who require a powerful feature-rich product. With no need for additional software, training or experience, iBuilder allows users to:

• Create professional looking email in minutes. Users can import their own HTML or choose from pre-designed templates.
• Deliver emails in seconds. Each message is automatically created in both text and HTML versions and delivered through VerticalResponse's multiple servers based on the email reader's preferences.
• Measure the results of a campaign in real-time. Get access to critical promotion information including time of delivery, amount emailed and percentages that have opened their email and clicked hyperlinks in the email.
• Manage customer and prospect data. This includes automatic updates of bounced email addresses and unsubscribes. Customers can also choose to place an opt-in link on their Web site and iBuilder will capture this data on their behalf. Customers may also upload their own lists into iBuilder from MSAccess™, MSExcel™, ACT!™, MSOutlook™ and many other popular contact management programs.

Priced Affordably for Businesses of All Sizes

iBuilder combines and improves on the best features of a traditional email-marketing product without the risk of an upfront investment. As a web-based service, VerticalResponse does not require its customers to purchase, install and maintain expensive enterprise software. iBuilder can be used right away at a significantly lower cost than traditional email marketing products. A user simply sets up their profile, creates their email and purchases their mail credits online. Companies with satellite offices will also benefit from iBuilder's ability to offer reliable service anywhere that the user can access the Internet.

To get started, customers quickly register and purchase blocks of email credits based on their needs. The cost per email decreases depending on the number of emails a customer purchases, as follows:

Number of Emails	Cost Per Email
1 - 1,000	$ 0.015
1,001 - 2,500	$ 0.013
2,501 - 25,000	$ 0.012
25,001 - 50,000	$ 0.01
50,001 - 100,000	$ 0.0085
100,001 - 500,000	$ 0.0075

There are no additional monthly, one time set-up, software or support fees.

Companies interested in signing up for service can go to www.verticalresponse.com.

About Vertical Response

Based in San Francisco, VerticalResponse was founded by industry veterans who set out to revolutionize email marketing with affordable, easy-to-use products. iBuilder, the first product from VerticalResponse, helps companies of all sizes create and execute email campaigns as well as manage customer contact lists. Built on the self-service model, iBuilder is available directly over the Internet with no software to purchase, maintain and upgrade. Customers can register on the VerticalResponse site and purchase blocks of email credits online with their credit card. For more information about VerticalResponse or iBuilder log onto www.VerticalResponse.com.