Sitebrand And VerticalResponse Team To Provide Integrated Web Site Optimization And Email Marketing Capabilities

OTTAWA, CANADA & SAN FRANCISCO, CA - May 6, 2002 - SiteBrand and VerticalResponse, Inc. today announced a strategic partnership to co-market an integrated version of their online marketing applications. Under the agreement, SiteBrand's award-winning Web site analytics, click-stream and web personalization application will be combined with VerticalResponse's email deployment application. The combined solution gives marketers an easy-to-use online service delivers powerful tools and information to increase Web site revenue.

"This partnership provides marketers with a single, unified marketing solution that converts prospects to customers, decreases website fatigue and increases per visit revenues, by analyzing, and personalizing all marketing channels on the Web", Said SiteBrand CEO, Justin Shimoon.

With the combined solution, users will have access to closed loop reporting from marketing campaigns to purchase information from a single user interface. With this information, users will be able to eliminate any site issues that may be leading to transaction abandonment and create better marketing campaigns.

"In today's enterprise, marketing organizations depend on the information that they get from Web sites to build effective campaigns. With our combined solution, marketers will no longer need to work between systems and with internal IT departments to get the information that they need. Now a user can simply select a list they want to mail from responders they've tracked on their website, and email market to them." said Janine Popick, CEO of VerticalResponse.

The combined solution is immediately available and can be implemented in less than one day. For more information visit the SiteBrand site at http://www.sitebrand.com or call 1-866-288-1582.

About VerticalResponse

VerticalResponse, Inc. is the leading developer and provider of email marketing applications as online services. VerticalReponse's self-service campaign creation and deployment application, iBuilder, allows businesses of any size to quickly create and affordably deliver email marketing campaigns regardless of technical expertise. Today, several thousand businesses including Brookstone, ACT!, The Breast Cancer Fund, and Gardeners Eden and PetCareRx use iBuilder to power their email marketing programs. Additionally, leading professional services agencies, online marketplaces, and online service providers have integrated iBuilder into their service offering to provide email campaign creation and delivery capabilities for their clients.

VerticalResponse was founded in 2001 by a team of direct marketing and email technology experts that designed and managed one of the first email marketing engines ever built. VerticalResponse is headquartered in San Francisco and can be reached via their Web site at http://www.verticalresponse.com or by phone at 1-866-683-7842.

About SiteBrand

Founded in 1999, SiteBrand Corporation is a leading software company that offers Internet publishers and online merchants advanced web analytics, click-stream and web personalization tools allowing for an immediate path to revenue growth. SiteBrand's proprietary ASP technology is rapidly establishing the company as a leader in developing, deploying and increasing website ROI. Several leading Enterprise and marketing agencies deploy the SiteBrand solution for themselves as well as their clients helping to increase their online customer acquisitions and per-visit revenues.

SiteBrand is headquartered in Ottawa, Canada with sales partners US and in Australia. Investors include both McLean Watson Capital, and strategic private investors. For more information please visit our web site at http://www.sitebrand.com or call us toll free at 1-866-288-1582.