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“Here at the Wine & Food Foundation of Texas, we know something about good food and fine wine. But when it’s time to cook up a hot email campaign, we turn to VerticalResponse.”
For Immediate Release Contact:
Martha Shaughnessy
Atomic Public Relations
Phone: (415) 402 - 0230
Email: martha@atomicpr.com
San Francisco, CA – December 12, 2006 –VerticalResponse, Inc. announced today the availability of the VerticalResponse Sign-up Form Widget for TypePad users. This TypePad Widget is a tool that enables users of Six Apart's popular hosted blogging service to collect various types of customized information about their visitors.
“As an active TypePad blogger myself, I’m glad that we’re able to provide other bloggers an easy-to-use tool to collect information from their visitors, as well as gain greater control over how and when emails are sent,” said VerticalResponse CEO Janine Popick. “Beyond enabling bloggers flexibility in the type of visitor information they collect, we’ve also given them the ability to customize the design of the form to match their blog.”
Once the form is created and placed on a TypePad user’s blog, a visitor to the blog can join the blogger’s email list. A confirmation email is then sent to the visitor asking them to confirm their participation for future email campaigns. Then bloggers can choose to create email campaigns using VerticalResponse’s robust email marketing solutions to send traffic to their blogs.
“Email newsletters and blogs are highly complementary ways to communicate with your audience,” said Michael Sippey, VP & GM of TypePad at Six Apart. “The VerticalResponse Opt-In Form Widget makes it easy for TypePad users to integrate professional-grade direct email services with their blog. We’re pleased that VerticalResponse is using our TypePad Widget API to make it as simple as possible for our users to select the information they want from visitors, customize a form to match their site or blog, and then install it on their blog with just a few clicks.”
TypePad is already the premier blogging service for professionals, hosting many of the world’s most popular blogs and small business websites. Adding some of VerticalResponse’s award-winning direct email marketing features creates added value and control for users and new opportunities for greater traffic.
VerticalResponse, Inc. is a leading provider of self-service email and direct mail services empowering businesses of all sizes to create, manage and assess their own direct marketing campaigns. VerticalResponse’s flagship product, which allows customers to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit our home page.
Six Apart Ltd. provides award-winning blogging software and services that change the way millions of individuals, organizations, and corporations connect and communicate across the world every day. Founded in 2002 by husband and wife team Ben Trott and Mena G. Trott, Six Apart has grown into a global company with its headquarters in San Francisco, CA, and offices in Europe and Japan. The company continues to lead in the blogging and social media industry with the Movable Type publishing platform, the TypePad hosted blogging service LiveJournal, an online community organized around personal journals, and Vox, a free personal blogging service for friends and family. For more information, visit sixapart.com
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