SAN FRANCISCO – Jan. 18, 2012 – VerticalResponse, a leading provider of self-service marketing solutions for small businesses including email marketing, social media, event marketing, online survey and direct mail marketing, today announced the addition of several new features to its social media and email marketing products.
"Our goal with every new feature release is to introduce new functionalities that have immediate benefits to our customers from both a technology and ease-of-use perspective," said Janine Popick, VerticalResponse CEO. "This latest release accomplishes this and more."
New Conversations tool allows users to view and reply to social media posts within the Roost dashboard.
Knowing that small businesses often wish for more hours in the day, VerticalResponse added two noteworthy time-saving features to its newly acquired Roost social media marketing platform. Roost enables users to easily and quickly create, schedule, manage and measure their social media marketing campaigns from one convenient dashboard. The new features include:
VerticalResponse also released several new content sources for Roost, giving customers more options and opportunities to share relevant information with their fans, followers and connections. The new features include:
VerticalResponse also introduced several free email newsletter designs to its library of more than 700 free templates. The new, fully editable templates are perfect for sending company newsletters; all feature customizable social media icons, call-to-action buttons and table of contents.
For complete details on the new release, visit the VerticalResponse Product Blog.
VerticalResponse Inc. provides a full suite of self-service marketing solutions for small businesses including email marketing, social media marketing, event marketing, direct mail marketing and online surveys. Its mission is to empower small businesses and non-profit organizations to easily and affordably create, manage and analyze their own marketing campaigns. Users can benefit from a wide variety of features including more than 700 free email marketing templates; tools to create, schedule and publish content over social media networks; and robust reporting so that they can understand overall marketing success. VerticalResponse is headquartered in San Francisco, Calif. For more information visit www.verticalresponse.com, and connect on Twitter at @VR4SmallBiz and Facebook at www.facebook.com/verticalresponse. Learn more about Roost’s social media marketing tools for small business here and by following @Roost.