VerticalResponse Adds Event Marketing To Portfolio Of Services

New Service Enables Small Businesses to Easily Promote Events and Manage Ticket Sales; Non-Profits Enjoy Additional Benefits

SAN FRANCISCO – September 12, 2011 – VerticalResponse Inc., a leading provider of self-service email marketing, online survey, social media and direct mail marketing solutions for small businesses, today announced the latest addition to its suite of services, VerticalResponse Event Marketing.

With VerticalResponse Event Marketing, event organizers can quickly create a custom Web page for their events in minutes, sell tickets online, promote via email and social media, and track their progress – all through their VerticalResponse account dashboard.

"We're always looking for new ways to help businesses and non-profits grow, and the new VerticalResponse Event Marketing solution is an easy way for them to drive revenue, gain visibility and raise funds through events, without technical expertise," said Janine Popick, VerticalResponse CEO. "And because it's integrated with our award-winning email marketing and social media services, organizers can easily promote their events online."

VerticalResponse Event Marketing is powered by givezooks! Inc., a social fundraising platform and longtime VerticalResponse partner.

Among other benefits, event organizers using VerticalResponse Event Marketing can:

  • Easily create an event page in minutes, complete with text, images, videos and Google Maps for directions
  • Sell tickets directly from a Facebook Page via the SocialEvents for Pages app, and list multiple events on Facebook
  • Set up multiple ticket price points and/or package levels
  • Create free events that are free to the customer
  • Allow registrants to register groups and select preferences for each individual in the group (e.g., shirt size, meal choice, etc.)
  • Sell sponsorships through both the event page and Facebook, and include sponsor logos on the event page, Facebook and email marketing
  • Access easy-to-read reports and graphs showing number of tickets and/or packages sold and who is attending, to gauge sales and attendance

Seamless Promotion Via Email, Social Media

VerticalResponse Event Marketing is fully integrated with VerticalResponse's email marketing service, allowing users to create, send and track event invitations, reminders and follow-ups to their opt-in subscriber lists with ease. Email recipients also can post and share the email content on their Facebook, Twitter and LinkedIn networks. The number of posts, tweets and "Forward to a Friend" actions are all tracked through the VerticalResponse dashboard.

Extra Benefits for Non-Profits

VerticalResponse Event Marketing offers advantages to its non-profits customers that are currently not available with other online event marketing services. Verified non-profit groups are able to accept donations even from those who cannot attend an event, providing another opportunity to collect funds from its supporters. Each ticket also will automatically show the tax-deductible amount and serves as a receipt for tax purposes.

"I am not a professional with HTML experience by any means so after many failed attempts on my own, I decided to give the VerticalResponse Event Marketing tool a try," said Jennifer Roth, development manager for Habitat for Humanity in Montgomery County, Texas. "It was exactly what I wanted. I created the page easily, adding pictures, text and sponsor logos. I am able to share it with my social networks, embed it in our website, email it to our VerticalResponse database and keep track of payments – all from this one area of VerticalResponse. This makes my life easier."

About VerticalResponse

VerticalResponse Inc. provides a full suite of Web-based, self-service marketing solutions for small businesses including email marketing, online surveys, social media, event marketing and direct mail. Its mission is to empower small businesses and non-profit organizations to easily and affordably create, share and analyze their own marketing campaigns. Users can benefit from a wide variety of features including more than 700 free email marketing templates; the ability to share their content over social media networks; and robust reporting so that they can understand campaign success. VerticalResponse is headquartered in San Francisco, Calif. For more information visit www.verticalresponse.com, and connect on Twitter at @VR4SmallBiz and Facebook at www.facebook.com/verticalresponse.

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