VerticalResponse 500 Awards Presented to 500 Small Businesses for Excellence in Email Marketing Campaign Results

SAN FRANCISCO, CA– Oct 5, 2010 –VerticalResponse, Inc. (http://www.verticalresponse.com), a leading self-service email marketing provider for small businesses, announced today the 500 small businesses who received the VerticalResponse 500 (VR 500) award for email marketing excellence and high email engagement rates. Winners achieved open rates averaging above 20 percent, and click through rates averaging above 4 percent. To qualify for the awards, customers were required to send at least four email campaigns in the third quarter of 2010 to an opt-in list of 100-500 subscribers.

Finance Innovator Mogo Wins VR500 Award

Small business often leads the way to innovation, and Mogo, Canada's #1 short term lender, is revolutionizing financial services in Canada by offering consumers convenient access to small loans, short terms and easy amounts to pay back. The company uses email marketing as a primary channel of customer communication.

"It's always nice to win an award, especially this one since our customers helped us win! VerticalResponse allowed us to seamlessly manage our ever growing email marketing needs and ensures this vital communication link consistently delivers," said Philipp Postrehovsky, online community manager, Mogo. "Its easy-to-use set-up tools, slick results interface and highly affordable pricing structure make VerticalResponse the best choice for a company's customer communication needs."

"Email marketing has been elevated to a must-have in any company's marketing mix. No matter what your business is – whether it's financial services, making wine or anything in between – email works to keep your customers engaged," said Janine Popick, CEO of VerticalResponse. "We are glad to help small businesses maximize their email campaigns, and are really proud of the VR500 award winners who are getting great results."

VerticalResponse will promote small business winners of the VR500 awards extensively through social media such as Twitter and Facebook. All winners receive an online badge to use on their website, blogs and Facebook pages.

For details and updates on the VR500 award program, go to: http://www.verticalresponse.com/vr500

About VerticalResponse

VerticalResponse, Inc. is a leading provider of self-service email marketing, online surveys and direct mail services empowering small businesses to easily create, manage and analyze their own direct marketing campaigns. VerticalResponse bundles email, online surveys and postcards to offer customers an integrated Web-based direct marketing solution that’s intuitive and affordable. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit www.verticalresponse.com

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