VerticalResponse Announces First Annual Checkie Awards to Honor Outstanding Customers

VerticalResponse’s Small Business Customers Exemplify Marketing Excellence with Email Marketing, Surveys and Direct Mail

SAN FRANCISCO – August 11, 2009 – VerticalResponse, Inc. (www.verticalresponse.com), a leading provider of on-demand email marketing, online survey and direct mail solutions, today announced the winners of its inaugural Checkie Awards Program. The awards were created to publicly recognize and honor the achievements of its customers.

The Checkie Awards will honor the most outstanding performances from among VerticalResponse’s nearly 60,000 small business customers in the following categories: Email, Survey or Postcard categories. For a complete list of winners go to www.verticalresponse.com/checkieawards/winners

"The current economic climate has introduced a host of new challenges for businesses;  in response we have seen our customers step up to the plate with innovative, successful marketing campaigns that have helped their business continue to grow," said Janine Popick, founder and CEO of VerticalResponse. "We remain steadfast in our commitment to support small businesses in their efforts to deepen customer relationships and facilitate growth through the use of our various products."

This is the inaugural Checkie Awards, and moving forward they will be given out each quarter to VerticalResponse’s most outstanding customers to recognize the creative work they do every day to build their respective businesses and keep small business a vital part of the economy. In addition, an overall 2009 winner will be announced in early 2010.

The criteria used to evaluate award winners was broken down by category, and designed to recognize marketing success in both creativity and results:

  • Email: Award based on number of campaigns a month, open rate, and click rate
  • Postcards: Award based on creative design, call to action, headline
  • Surveys: Award based on design and response

The VerticalResponse Checkie Award Program recognized 65 award winners across the following industries: Advertising Agency, Business Supplies, Construction, Consulting, Education, Entertainment, Finance/Insurance, Health Services, Legal/Law, Life Coach, Manufacturing, NonProfit, Publishing, Real Estate, Restaurant/Bar, Retail Services, Software/Hardware, Sports/Fitness, Travel, Wholesale/Distributors and Winery/Wine Retailer.

For details about The VerticalResponse Checkie Award Program, go to: http://www.verticalresponse.com/checkieawards/

About VerticalResponse

VerticalResponse, Inc. is a leading provider of self-service email marketing, online surveys and direct mail services empowering businesses of all sizes to create, manage and analyze their own direct marketing campaigns. VerticalResponse’s flagship product, which allows customers to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit www.verticalresponse.com

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