SAN FRANCISCO, CA– March 23, 2010 –VerticalResponse, Inc., www.verticalresponse.com today announced the Email Creation Upgrade, a major product enhancement to its award-winning email marketing application. With this new release small business customers will benefit from a host of new features and tools, including a streamlined email creation process, enabling them to easily create and send emails even faster. The company has planned several follow-up enhancements to its core product throughout 2010, and the Email Creation Upgrade lays the technical framework for these future releases.
"VerticalResponse understands the needs of our small businesses customers, and the unique challenges they face when running their companies," said VerticalResponse’s CEO Janine Popick. "Our product development has always been driven by customer feedback and requests—and this release represents another significant milestone in the affordable marketing tools we offer to the small business space."
The Email Creation Upgrade is filled with powerful, yet easy-to-use enhancements that will help small business customers save time on their email marketing. This upgrade benefits all VerticalResponse customers — from non-technical users to those who are comfortable with designing advanced HTML. Among the most significant changes with this new release is the brand-new Email Wizard.
The new Email Wizard editor is designed to help non-technical customers design and send professional-looking emails in a matter of minutes. The new Email Wizard offers "drag & drop" formatting, inline editing and a formatting toolbar to easily change colors, fonts and styles. It’s ideal for customers who want complete control over the emails they’re creating but may not have previous HTML coding experience or the budget to hire a web designer.
"I’m really impressed with the new workflow in the New Email Wizard, as it makes the process quicker and easier. The upgrade will provide a huge benefit for our business," said Frank Cowell, President & Founder, Elevator Marketing. "We’re a full service agency, and we manage a lot of email campaigns on behalf of our clients, so this new Email Wizard will save us a lot of time while allowing us to be flexible."
Direct feedback from VerticalResponse customers played a major role in the design and testing of the Email Creation Upgrade. Over 1,300 customers were invited to test the beta version of the product and their valuable input was weaved into the final version of the release. As a customer-focused organization, VerticalResponse worked to ensure that the Email Creation Upgrade was built to meet the needs and exceed the expectations of small business customers. One beta participant is small business customer Sales Engagement Partners.
"After seeing the simpler formatting options and customization features in the new VerticalResponse email creation upgrade, we’ll definitely use the product a lot more,' said Bill McDonnell, President & CEO of Sales Engagement Partners. "I’d definitely recommend VerticalResponse to any small business that is concerned about ease of use for their email marketing!"
The Email Creation Upgrade is available starting today to all VerticalResponse customers and there are no additional fees or costs associated with this release. As always, flexible payment options for VerticalResponse’s core offering include a pay-as-you-go plan, a monthly subscription and a free offering for approved non-profits and Chambers of Commerce/ Associations.
VerticalResponse, Inc. is a leading provider of self-service email marketing, online surveys and direct mail services empowering small businesses to easily create, manage and analyze their own direct marketing campaigns. VerticalResponse bundles email, online surveys and postcards to offer customers an integrated Web-based direct marketing solution that’s intuitive and affordable. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit www.verticalresponse.com