VerticalResponse for Google Apps Now Available Through the Google Apps Marketplace

Integrated Solution Enables Google Apps Users To Easily Send Professional Email Newsletters To Their Customers and Contacts

SAN FRANCISCO, CA– March 10, 2010VerticalResponse, Inc. today announced it has added VerticalResponse for Google Apps to the Google Apps Marketplace, Google's recently launched online storefront for Google Apps products and services. VerticalResponse for Google Apps is a self-service marketing application that enables small businesses to create, send and track professional email campaigns without any prior technical expertise. With VerticalResponse for Google Apps, users can send newsletters, product updates and promotions to their existing contacts and monitor post-launch reporting in real-time. In addition to email marketing, VerticalResponse for Google Apps also provides tools for online surveys and direct mail postcards, all within the same application.

"VerticalResponse has always been committed to the small business market, so we’re excited to integrate with Google Apps and bring the cost and collaboration business benefits of cloud computing to this market," said Janine Popick, CEO and co-founder of VerticalResponse. "By adding VerticalResponse for Google Apps to the Google Apps Marketplace, we're adding a valuable business marketing communications tool to the industry leading set of products Google Apps currently offers."

VerticalResponse for Google Apps provides an intuitive and affordable marketing solution for small businesses. From start to finish, users have complete control over the campaign creation process and can choose from a variety of design options including thousands of pre-built email templates or a customizable HTML editor. With VerticalResponse for Google Apps, users can easily build new mailing lists by importing contacts from their Google Apps account as well as loading external data files of existing customers or clients.

"I currently have 15 clients who are using Google Apps and VerticalResponse separately and today’s news will lead to huge gains in productivity and overall ease of use by offering a seamless integration between both services," said David Mercer, President and CEO, of David Mercer Consulting, Inc. "I've been a huge fan of VerticalResponse since 2007, and have always found them to be extremely customer-focused and reliable when it comes to getting my client's email campaigns delivered. This is great news for resellers."

Campaign performance tracking including opens, clicks, bounces and unsubscribes and an integration with Google Analytics is also included at no additional cost. To ensure compliance with anti-spam rules and regulations, VerticalResponse for Google Apps automatically processes unsubscribe requests for all sent email campaigns. Flexible payment options for VerticalResponse for Google Apps include a pay-as-you-go plan, a monthly subscription and a free offering for approved non-profits.

"We are very excited to have VerticalResponse in the Google Apps Marketplace," adds Scott McMullan, Google Apps Partner Lead for Google Enterprise. "Through the Google Apps Marketplace, software vendors like VerticalResponse are helping us build a rich ecosystem of integrated apps that work seamlessly with Google Apps, allowing IT administrators to leverage the benefits of cloud computing and extend Google Apps to meet more of their business needs. We are happy to offer VerticalResponse to the millions of Google Apps users who have embraced the cloud."

The Google Apps Marketplace makes it easy for more than 2 million Google Apps customers to discover, purchase and deploy integrated business applications and related professional services. By integrating with user account and application data stored in Google Apps, these cloud applications provide a simpler user experience, increase business efficiency, and reduce administrative overhead. To learn more, visit google.com/appsmarketplace.

About Google Apps

Google Apps brings simple, powerful communication and collaboration tools to organizations. With Google Apps, users can use applications such as Gmail webmail service, Google Talk instant messaging service, Google Calendar™ calendaring service, Google Docs program, Google Sites web application, and Google Video for business on their own domain to work together more effectively.  Best of all, it's all hosted by Google, so there's no hardware or software to download, install or maintain.

About VerticalResponse

VerticalResponse, Inc. is a leading provider of self-service email marketing, online surveys and direct mail services empowering small businesses to easily create, manage and analyze their own direct marketing campaigns. VerticalResponse bundles email, online surveys and postcards to offer customers an integrated Web-based direct marketing solution that’s intuitive and affordable. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit www.verticalresponse.com

About David Mercer Consulting, Inc.

David Mercer Consulting, Inc. is an SMB-focused consulting company, specializing in managed services such as Google Apps, Internet Telephony, Managed Backup, Hosting, and Support Services. DMC has been in business since 1992, serving primarily the Northern California area. DMC is platform and service agnostic, offering a best-of-breed approach to their client's needs.

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Google, Google Apps Marketplace, Google Apps, Gmail, Google Talk, Google Calendar, Google Docs, Google Sites, Google Video and Google Analytics are trademarks of Google Inc.

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