Beauty and Brains: VerticalResponse’s New Website Offers More Educational Resources for Customers, and Looks Good Doing It

Updated website responds to user activity and provides comprehensive product and marketing information, subscriptions to updated content, and more access to intelligent customer support

San Francisco, CA – November 13, 2007 – VerticalResponse, the leading provider of self-service email marketing and direct mail solutions, has reenergized its website with a new look and more educational content to go with it.  The new site is a platform for comprehensive information on VerticalResponse’s services in email marketing, direct mail postcards, and Salesforce.com integration, providing existing and potential customers with everything they need to know to create a successful marketing campaign - from one easily navigated location.  

The updated site adds substantial educational and informational services, helping visitors learn about easy-to-use email creation tools, list building and management, email delivery, and robust reporting and tracking.  VerticalResponse now grants access to new white papers, marketing books and glossaries, and connects users with free subscription feeds to blogs, newsletters and articles.  Visitors can also subscribe to Janine Popick’s podcast: “What’s the topic Popick,” which is also available through the iTunes store.

“This upgrade gives our site much more than a sleeker look.  Our goal was to design a user interface for optimum navigation, so that the site is as easy to use as our service,” said Janine Popick, CEO of VerticalResponse.  “We’ve also added tools to ensure that the content of the site reflects what people need to know.  We’re fully dedicated to giving small businesses what they need to get the maximum results out of their email marketing efforts, with the least amount of headache.  They’ve got other things to focus on – running their business– we take care of the email marketing.” 

The most substantial addition to the site is the revamped education page, which connects users to everything they need to know to get the most out of their marketing campaigns.  Any visitor to the site has access to free articles, reports, research and strategies to build or fine-tune their marketing programs.  They can also read case studies to learn from companies who achieved winning results with VerticalResponse.  The page provides links to marketing books, and the award-winning VR Marketing Blog.  It also allows for easier connection to VerticalResponse University, an ongoing series of on-demand classes and live webinars hosted by VerticalResponse executives. 

Any visitor to the site can access VerticalResponse University which includes online tutorials and all educational resources, including free live support Monday thru Friday, 6am-5pm, at http://www.verticalresponse.com/education-support/

Beyond the various interactive and networking platforms VerticalReaponse has to help businesses communicate their marketing needs, the website can now respond to the specific needs of its audience.  With the addition of a knowledgebase, powered by LivePerson, VerticalResponse can track and analyze visitor Q&A’s, keyword searches, and other activity, ensuring that the site provides information that is timely and relevant.  This keeps content fresh, and if a user needs additional information, the added Google Custom Search capability allows visitors to expand their search to over 26 different small business and leading marketing resources.  This element of user-generated content makes the new VerticalResponse site a living resource for the changing email marketing landscape.

In addition, visitors can more easily connect with all of the services VerticalResponse offers, including:

  • Marketing calendars to keep ahead of deadlines
  • The comprehensive and easy to understand pricing model
  • A media library to store frequently used images for free
  • Google Analytics, to track website visitors back to email campaigns
  • The VR Lounge community where users can connect to share best practices

About VerticalResponse

VerticalResponse, Inc. (http://www.verticalresponse.com) is a leading provider of self-service email marketing and direct mail services empowering businesses of all sizes to create, manage and analyze their own direct marketing campaigns. VerticalResponse’s flagship product, which allows customers to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit www.verticalresponse.com.

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