VerticalResponse Does it for You with New Full Service Offers

Expert team adds full-service capabilities to leading self-service email marketing solutions

San Francisco, CA – January 30, 2007 – VerticalResponse, a leading provider of self-service email marketing and direct mail solutions, today launched an all-new suite of Full Service options.  VerticalResponse Full Service grants small businesses the same capabilities big business has long enjoyed – at a fraction of the cost.

VerticalResponse applies the same ease-of-use, deliverability and customer service that have established its success to the new Full Service offerings, but takes on all the work for those who are too busy or otherwise unable to implement their own campaigns. New customers need only fill out a brief form before VerticalResponse’s Email Marketing Experts start working to ensure every marketing campaign is a quick and seamless success.

“Small business owners often fill multiple roles, and don’t have the resources to have a dedicated communications person, let alone a full communications department,” said Janine Popick, CEO and founder of VerticalResponse.  “Our business has always been based on making marketing communications easy and effective for small businesses, and now we’ve gone an extra step to take over all the heavy lifting for a full range of email campaigns.”

VerticalResponse’s Email Marketing Experts can implement communications from a simple email to custom-branded, professional templates and borders that match customers’ websites and marketing schemes. With three affordable pricing levels, VerticalResponse Full Service can tailor the marketing initiatives to best fit anyone’s budgetary, support and scheduling needs:

• $49, Start Me Up, I’ll Take if from There! requires only content and a customer email list. VerticalResponse’s Email Marketing Experts then start an account, and created a ready-to-send email, using a VerticalResponse border,
• $99, Do All of the Work For Me Please, I’m Too Busy! does just what it says. Email Marketing Experts manage all aspects of the campaign, choose a template and, using customer-provided copy and image, create 3 proofs.  Not only do they send out campaigns when requested, VerticalResponse Full Service also reminds customers when their campaigns need to go out.
• $399, Can You Make Me a Fancy Border? builds on the $99 level by offering a professional creative staff who can create customized email borders to match websites or marketing materials.  Customers simply provide VerticalResponse with a basic mock-up of their design, including company logo, colors, fonts, images, and any current marketing materials and, in as soon as 3-5 days, a proof of the HTML border is created and ready-to-use, pending customer approval.

VerticalResponse also offers rush turnaround, when needed, to ensure its staff can answer any and all small business email needs. The addition of Full Service helps makes the award-winning VerticalResponse product available to businesses of all sizes, with a wide range of communication needs and resources.

About VerticalResponse

VerticalResponse, Inc. is a leading provider of self-service email marketing and direct mail services empowering businesses of all sizes to create, manage and analyze their own direct marketing campaigns. VerticalResponse’s flagship product, which allows customers to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California.