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“It's our job to know what's ‘hot’ when we see it - and when it comes to email marketing solutions, VerticalResponse is ‘A-List’ material.”
For Immediate Release Contact:
Martha Shaughnessy
Atomic Public Relations
Phone: (415) 402 - 0230
Email: martha@atomicpr.com
SAN FRANCISCO, CA - Mar. 13, 2002 - VerticalResponse, Inc., a developer and provider of self-service email marketing products, and Yaga, Inc., today announced an agreement that will make it easier for digital content owners to make money online. Under the agreement, merchants in Yaga's digital goods marketplace will have access to powerful permission-based email marketing tools from VerticalResponse. Visitors to Yaga's marketplace will also be able to sign up to receive additional information from their favorite digital content producers.
"In one day, Yaga has increased their marketing team by thousands by placing our product into the hands of their merchants," said Janine Popick, CEO and Co-Founder of VerticalResponse. "Yaga has given their merchants powerful marketing tools that will increase customer retention, lower customer acquisition costs and increase overall sales for each merchant. "
Yaga began testing the new service last week with select merchants. In a matter of days, a large number of merchants were collecting sign ups from thousands of site visitors by placing permission-based email list building forms directly into their product listings on Yaga's site.
"Response from site shoppers and merchants has been outstanding. Several merchants have already launched money making campaigns," said Chris Kitze, CEO of Yaga, provider of the first complete digital goods distribution, transaction and subscription network. "Merchants now have all the tools they need to make money from their digital content while building and growing a loyal customer base."
Yaga's merchants will be able to create email campaigns in minutes with the new service powered by iBuilder from VerticalResponse. Through their existing accounts, merchants will be able to sign up for service, build and manage customer lists, create HTML emails and see the results of their campaigns. Merchants will also receive free sign-up and technical support from VerticalResponse.
Based in San Francisco, VerticalResponse was founded by industry veterans who set out to revolutionize email marketing with affordable, easy-to-use products. IBuilder, VerticalResponse's campaign creation and deployment product, is one of the most preferred self-service email marketing products by small businesses and direct marketing professionals for its ease of use, low per email cost, and free customer support. Customers using iBuilder include Brookstone, ACT!, The Breast Cancer Fund, and Gardeners Eden. For more information about VerticalResponse or iBuilder log onto http://www.VerticalResponse.com.
Yaga provides a complete distribution and transaction infrastructure for the global digital goods marketplace. Yaga's comprehensive, transaction enabled network integrates a massively scalable distribution architecture with digital rights management, micro-payment, royalty accounting and back-end payment capabilities -- allowing content owners to generate revenue from their digital assets. Visit http://www.yaga.com for more information.
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