Press Releases

VerticalResponse Surveys the State of Non-Profits in America; Reports on Trends in Marketing Channel Use Across 2009 and 2010

"We have a real soft spot for non-profits here at VerticalResponse, and we are excited to hear that more than ever they are embracing online marketing tactics," said Janine Popick, CEO of VerticalResponse. "We look forward to supporting even more of these vital organizations in 2010 as more people become aware of the 10,000 free emails we offer non-profits per month."

VerticalResponse Names VegNews Magazine Winner of 2009 Checkie of the Year Award

"We’re thrilled that VerticalResponse selected our Thanksgiving Newsletter as the winner of the 2009 Checkie of the Year awards," said Colleen Holland, Associate Publisher of VegNews Magazine. "As an independent media company, VegNews relies on the robust, yet affordable services of VerticalResponse to help build our digital presence."

VerticalResponse, Inc. Named As Finalist In 2010 Stevie® Awards For Sales & Customer Service

More than 500 entries from organizations of all sizes and in virtually every industry were submitted to this year’s competition. There are 27 categories for customer service professionals, including Contact Center of the Year, Award for Innovation in Customer Service, and Customer Service Department of the Year; as well as 41 categories for sales professionals, ranging from Global Sales Leader of the Year to Sales Training Program of the Year to Sales Department of the Year. The awards are presented by the Stevie® Awards, which organizes several of the world’s leading business awards shows including the prestigious American Business Awards.

VerticalResponse Releases New Social Media Features

"VerticalResponse already makes it very easy for me to send out emails, and I’m excited about the new social sharing feature taking another step out of my marketing campaigns," said Glynn Gallagher, owner, LockPickShop.com. "There are only so many hours in the day for small businesses, and the new social sharing feature will save me a lot of time when I don’t have to manually shorten the links to my emails and post them to my Facebook and Twitter accounts."

VerticalResponse Announces Checkie Award Winners

"At VerticalResponse we see examples of outstanding marketing campaigns being sent by our small business customers every day—so we created the Checkie Awards Program to publicly acknowledge the great work they are doing with VerticalResponse products," said Janine Popick, founder and CEO of VerticalResponse. "As a small business, VerticalResponse understands the value of being recognized for marketing success, and we’re proud to announce the winners of the third quarter 2009 Checkie Awards Program."

VerticalResponse, Inc. Receives Commendation of Merit in Society for New Communications Research’s 2009 Awards Program

“VerticalResponse’s program is an impressive example of the successful and innovative use of new tools, technologies, solutions and practices to enhance communications and relationships,” commented Jen McClure, founder and president of the Society.

VerticalResponse Wins Stevie® Award in 6th Annual Stevie Awards for Women in Business

More than 1,100 nominations were submitted for consideration in 54 categories, including Best Executive, Best Entrepreneur, and Best Community Involvement Program. In winning the Stevie, Janine was up against finalists including Founder and President Sonu Ratra of Akraya, Inc., and CEO of APT, Inc., Dr. Kathleen Kappy Lundquist. Earlier this year Janine was also named as a Northern California finalist in the Ernst & Young Entrepreneur Of The Year® 2009 Awards.

VerticalResponse, Inc. Expands Partner Options For Agencies, Developers and Franchises, Enhances API

“We have clients with challenging marketing needs, so the smooth integration with VerticalResponse means there’s one less thing for us to worry about,” said James, eMedia Designer at Vision Service Group. “Given that email marketing is a hot topic in the press now, we’re using it as a value-add to show people that while traditional marketing is still important, combining the VerticalResponse emails can add another channel of communication to their marketing campaigns.”

VerticalResponse, Inc. Surveys the State of Small Business in America; Reports on Planned Marketing Spend for 2010

“We’re encouraged that small businesses continue to allocate portions of their budget to marketing channels such as email and social media, despite the downturn in the economic climate,” said VerticalResponse CEO and founder Janine Popick. “VerticalResponse has long been an advocate for promoting new marketing tools to small businesses through educational webinars and blog posts—but this survey highlights that while small businesses are learning the value of social media, marketers need to help small businesses to see the value of integrating search engine marketing such as Google, Yahoo and Bing into their campaigns.”

VerticalResponse, Inc. surveys 831 small businesses across America; finds support for public healthcare offering mixed

"A public offering of healthcare unburdens small businesses and entrepreneurs alike, as it allows them to focus on core parts of their business such as innovations and new products," said Theron Kabrich, CEO, San Francisco Art Exchange. "It also removes an unfair competitive advantage for small businesses when trying to attract the best employees, and levels the playing field."

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