Press Releases

VerticalResponse Projects Largest Revenue Growth to Date for Q4 2007

“Our continued growth is incredibly exciting, given the climate we launched into at the beginning, nearly 7 years ago. Because we didn’t raise a lot of capital initially, we’ve always had to be very smart about how we spend, and were forced to grow from our own profits and strong word of mouth marketing,” said Janine Popick, founder and CEO of VerticalResponse. “The result is a lean organization that’s able to quickly and nimbly respond to customer feedback and changes in communications strategies, which keeps us close to the pulse of the small businesses we serve at the core of our business.”

VerticalResponse Inc.’s API Supports Award-Winning Email Marketing for NetBooks®

“NetBooks is a fantastic new company, and it’s going to do great things for the way small business owners run their companies,” said Janine Popick, founder and CEO of VerticalResponse. “Because we both deliver our services on-demand, and have built our businesses specifically to serve the small business, it’s a perfect match. NetBooks offers CRM features, and as a core part of that their customers will enjoy not only the ease-of-use we afford to small businesses but also superb delivery of their email messages. Partnering through the VerticalResponse API allows us to do that seamlessly.”

VerticalResponse Adds Most Powerful Tool since its Email Marketing Service Inception

"VerticalResponse has been an amazing solution for my company from the infant stages. It has scaled with us seamlessly as we've grown, and the new list segmentation adds an incredible value," said Albert DiPadova of Due Maternity. "While pay-as-you-go pricing has always set VerticalResponse apart from other competitors like Constant Contact, the precision made possible by this tool is worth the monthly cost. If my open rate increases by an order of magnitude, each campaign ends up being much more cost-effective."

VerticalResponse Takes Home Dreamforce Best-in-Show at salesforce.com’s 2nd Annual Appy Awards

“We’ve had the most downloaded App on the AppExchange for a long time, and it’s great to have our peers further validate this by voting us Best-in-Show,” said Janine Popick, CEO and founder of VerticalResponse. “The partnership with salesforce.com is great for us, and I love hearing positive feedback from the broad variety of customers that approach me there – whether about our product, our team, a presentation or even our music videos that are now two-years running. We also got a great response to our new blog, dedicated to helping new and existing salesforce.com customers optimize their email marketing campaigns.”

VerticalResponse for AppExchange Featured in RevCatalyst Launch at Salesforce.com’s Dreamforce Conference

“The AppExchange is at the core of our service because search, email, blogging, telemarketing and sales components all are easily integrated within Salesforce for both new and growing companies. To have the data integrated into a single environment, with centralized dashboards and metrics is key to measuring marketing effectiveness,” said Kirk Crenshaw, RevCatalyst co-founder. “We’re able to go straight from lead generation to relationship nurturing within a few hours, with VerticalResponse for AppExchange supporting the email communications once it gets to “relationship” stage. It was a no-brainer; a proven, cream-of-the-crop service that scales easily and integrates seamlessly.”

Demandbase and VerticalResponse Deliver “Pay-As-You-Go” Marketing Mash-up on Salesforce.com’s AppExchange

"VerticalResponse for AppExchange is a perfect solution for Demandbase and our customers. It allows us to integrate all our mission-critical marketing programs into a single place to improve execution – and also gives us visibility into the analytics that substantiate success or failure," said Chris Golec, CEO for Demandbase. "One of our customers just documented a 372 percent increase in email response rates over their historical average using the combined solution. Tighter control over list quality, better segmentation, and more visibility into campaign results are essential to achieving this level of improvement."

VerticalResponse Integrates Google Analytics Into Email Marketing Service

“We continually strive to offer new features to optimize our users’ email marketing efforts,” said Janine Popick, VerticalResponse CEO. “Users can already track opens, clicks and a host of other data with VerticalResponse, now with the new Google Analytics Integration, VerticalResponse users can take their campaign effectiveness to the next level. This integration is an additional tool that empowers small businesses to launch marketing campaigns, and measure them with precision like larger companies have always been able to do -- but at a fraction of the cost.”

VerticalResponse Launches Salesforce.com AppExchange-Dedicated Blog for Growing Number of Customers

“We pride ourselves on having developed a product that is both comprehensive and easy-to-use, to allow anyone to simply and efficiently create highly targeted email marketing campaigns, but there are always questions. We work to provide our customers with as much information as possible to help them succeed, and our new VerticalResponse for AppExchange blog is the newest part of that effort,” says Popick. “We’ve had amazing success on the AppExchange – where we’ve grown 350 percent in just the past year, and we spur that growth by responding to users’ requests for more robust integration and additional features. The VerticalResponse for AppExchange blog keeps customers up to date on our efforts and allows customers direct access to the team that can affect the changes they want to see.”

Verticalresponse Wins Best Overall Company Stevie© At 5th Annual American Business Awards

“The Best Overall Company STEVIE is a fantastic award, recognizing not only the product and our customer service that have brought us our business success, but also the effort our entire team has put into making VerticalResponse a great place to work,” said Janine. “To be selected by top business executives and members of the business press as best from amongst a very distinguished group is a tremendous honor, and I share the recognition with my team and the small businesses we help succeed.”

VerticalResponse Exhibits Award-Winning Email Marketing and Direct Mail Services at eBay Live! 2007 – Booth 1128

“eBay Live! brings together some of the most enterprising entrepreneurs out there, and is a perfect venue for us to showcase how technology can cost-effectively produce the most professional communications, regardless of budget,” said Janine Popick, CEO and founder of VerticalResponse. “We’ve recently introduced many new features and tools that make it easier than ever to communicate with current and potential customers, track sales and otherwise manage marketing.”

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