Press Releases

VerticalResponse Wins Two 2006 ClickZ Marketing Excellence Awards

"We’re excited that ClickZ readers voted us as the best service in two different categories," said VerticalResponse CEO Janine Popick. "We strive to develop a service that is both comprehensive and easy-to-use, so anyone can easily and efficiently create highly targeted email marketing campaigns. We also work to provide our customers with as much information as possible to help them succeed, and our email marketing blog is a big part of that effort."

Back-to-School Season Sparks Mixed Feelings Among Americans

Regardless of personal feelings, the survey revealed that this time of year is an important one for companies and advertisers, as 64% of respondents stated they integrate the theme into marketing campaigns. Other notable findings include:

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