Press Releases

VerticalResponse Appoints Ed Henrich to Board of Directors

“Email as a marketing channel is currently experiencing a resurgence, especially among small businesses, and VerticalResponse is right at the heart of it,” said Henrich. “Janine is great to work with and has built a strong team at the company. They have achieved so much in a short period of time, however, there is still tremendous opportunity for growth and innovation, so I look forward to hitting the ground running.”

VerticalResponse Releases Q1 2006 Email Trends Report

During the first quarter of 2006, thousands of companies combined to email hundreds of thousands of campaigns through the VerticalResponse system, all of which were analyzed to arrive at the data contained within the report. By organizing response rates according to mailing list size as well as business type, the report provides additional context and allows companies to select benchmarks that reflect their particular mailing tendencies, not merely industry averages.

Salary.com Uses Salesforce.com’s AppExchange to Customize, Integrate and Deploy VerticalResponse’s Email Marketing Solution

“VerticalResponse’s Salesforce integration improved on an already excellent product,” said Cathy Otocka, Sales Operations Manager for Salary.com, the technology leader in providing employee compensation data, software, and services to enterprises, small businesses, and individuals. “As a company that provides on-demand applications, we quickly recognized the benefits offered by salesforce.com’s similar delivery model, yet, we were also awaiting an application that would expand its email capabilities while allowing us to remain within the Salesforce framework.”

VerticalRespoanse Uses AppExchange to Double Revenue and Deploy Email Marketing Solution to More than 350 New Customers

“VerticalResponse's integration into Salesforce was a critical component of eCornell's decision to choose their solution,” said Ross Pearo, Vice President of Marketing and Business Development at eCornell. “We originally chose Salesforce because its on-demand delivery model matched our own, so being able to access VerticalResponse through Salesforce was extremely important. That, combined with access to good metrics, high-quality deliverability, and no long-term contracts confirmed this was a good choice.”

America Spends the Future: Tax Refunds Gone Before They Arrive

“Many businesses understand their customers’ spending habits and use tax season as an opportunity to develop marketing efforts that tie-in tax related themes,” said VerticalResponse CEO Janine Popick. “Seasonal campaigns such as these are a timely and effective way for companies to creatively interact with their customers.”

Baseball's Opening Day Sparks Increase in Employee Absenteeism and Inattention

“Many companies tie their promotional efforts to local and seasonal themes, and with new offices overlooking AT&T Park, we understand the appeal of baseball as a marketing tool,” said VerticalResponse CEO Janine Popick. “Targeted campaigns crafted around special themes, or devised with regional differences in mind Ð such as the kind revealed in the survey Ð yield greater results, underscoring the need for campaigns tailored to particular audiences.”

VerticalResponse Introduces Non-Profit Pricing Program

“As a non-profit that coordinates charitable gifts and volunteer work all over the world, we know that emails play a critical role in connecting potential donors and volunteers to the organizations where they can do the most good,” said Pamela Hawley, UniversalGiving’s Founder and CEO. “VerticalResponse’s program and new non-profit pricing makes email even more affordable. At UniversalGiving, we can now spend more of our time helping donors and volunteers become involved in developing countries, which is a critical part of our mission."

VerticalResponse Sounds Call for The 2006 Mavericks Surf Contest Presented by Verizon Wireless

“In the past we’d try to reach all of the fans from our own personal email accounts,” recalled Keir J. Beadling, Managing Partner of Mavericks Surf Ventures LLC. “It became an impossible task to use a private email account when you have so many fans to reach. VerticalResponse is locally trusted and came recommended to our tech professionals via other Bay Area users. There really is no other feasible way, whether from a cost, time or logistical perspective to reach the volume of people we need to on such short notice.”

Pages

Subscribe to RSS - Press Releases