Regardless of personal feelings, the survey revealed that this time of year is an important one for companies and advertisers, as 64% of respondents stated they integrate the theme into marketing campaigns. Other notable findings include:
“If you want to find out which companies are going to change the world, look at the Inc. 500,” said Inc. Editor Jane Berentson. “These are the most innovative, dynamic, fast-growth companies in the nation, the ones coming up with solutions to some of our most intractable ills, creating systems that let us conduct business faster and easier, and manufacturing products we soon discover we can’t live without. The Inc. 500 list is Inc. magazine’s tribute to American business ingenuity and ambition.”
“VerticalResponse’s email marketing solutions allow The Tennis Channel to provide fans with a rich trove of information about the game and surrounding tennis lifestyle,” said Lynn Forbes, vice president, Web and new media, The Tennis Channel.
“Email as a marketing channel is currently experiencing a resurgence, especially among small businesses, and VerticalResponse is right at the heart of it,” said Henrich. “Janine is great to work with and has built a strong team at the company. They have achieved so much in a short period of time, however, there is still tremendous opportunity for growth and innovation, so I look forward to hitting the ground running.”
During the first quarter of 2006, thousands of companies combined to email hundreds of thousands of campaigns through the VerticalResponse system, all of which were analyzed to arrive at the data contained within the report. By organizing response rates according to mailing list size as well as business type, the report provides additional context and allows companies to select benchmarks that reflect their particular mailing tendencies, not merely industry averages.
“VerticalResponse’s Salesforce integration improved on an already excellent product,” said Cathy Otocka, Sales Operations Manager for Salary.com, the technology leader in providing employee compensation data, software, and services to enterprises, small businesses, and individuals. “As a company that provides on-demand applications, we quickly recognized the benefits offered by salesforce.com’s similar delivery model, yet, we were also awaiting an application that would expand its email capabilities while allowing us to remain within the Salesforce framework.”
“VerticalResponse's integration into Salesforce was a critical component of eCornell's decision to choose their solution,” said Ross Pearo, Vice President of Marketing and Business Development at eCornell. “We originally chose Salesforce because its on-demand delivery model matched our own, so being able to access VerticalResponse through Salesforce was extremely important. That, combined with access to good metrics, high-quality deliverability, and no long-term contracts confirmed this was a good choice.”