Press Releases

VerticalResponse Introduces VerticalResponse for AppExchange at Dreamforce ‘05

“Using VerticalResponse, we have been able to launch mass email campaigns in-house, saving thousands of dollars. The integration is excellent - very intuitive, yet still allows me to control the creative layout, testing, launch, and synchronization of response metrics at the click of a button,” said Melissa Fass, Director of Marketing at Business Engine, a San Francisco-based enterprise software company specializing in IT portfolio management.

VerticalResponse Takes to the Streets of San Francisco

“We have an outstanding product that people around the world benefit from, but it’s even more special when you serve people who walk the same streets as you and socialize in the same places you do,” added Janine Popick, VerticalResponse’s Founder and CEO. “We think companies everywhere should use VerticalResponse, but that’s doubly true for firms in the Bay Area. Our fates are to a large extent linked and when we help local businesses we help ourselves.”

The Kimpton Group Selects VerticalResponse as the Newsletter Service for Many of its Restaurants in the US and Canada

“The majority of our restaurants nationwide are using the VerticalResponse service to consistently send email offers to all of their previous guests; they send recipes and email offers to VIPs,” noted Greg Horner, Kimpton’s Director of Restaurant Sales and Marketing. “We’ve found that the open rate is very high and the number of guests that are choosing to opt-out is very low. So, I think that shows our guests appreciate receiving the communication from our restaurants.”

VerticalResponse Joins Return Path's Bonded Sender Program as an Authorized Reseller

"The Bonded Sender Program only accepts email providers that meet the strictest email standards," said George Bilbrey, VP & GM of Return Path's Deliverability Assurance Solutions. "Because VerticalResponse meets the reseller standards for this service, their customers can now benefit by working with them to be accredited and accepted into the program."

The Swiss Colony Companies Rediscover VerticalResponse

"While using VerticalResponse we also recently experimented with other vendors for some of our catalogs," explained Steve Moon, Senior Internet Marketing Analyst.. "We returned to VerticalResponse for not only The Swiss Colony catalog, but for all seven of our catalogs when we realized that their product is easier to use and a comprehensive tool for setting up and managing new campaigns. I've been impressed with their response to any questions or issues. They really take care of us."

VerticalResponse Expands Business Service Offering to Drive Small and Mid-size Business Success

“Our customers view VerticalResponse as a strategic solution for their business,” explained Janine Popick, VerticalResponse CEO. “We help companies build their brands and convert prospects into customers with our customizable, permission-based online marketing tools. And now, through our newly re-launched WorkZ website, we also offer businesses a wide portfolio of strategic advice on many aspects of marketing, sales and operations to help them further grow their business. In addition, business to business users will even be able to republish articles from WorkZ in their own newsletter communications, contribute articles as well as advertise on WorkZ. ”

OpenTable And VerticalResponse Partner To Offer Branded Online Direct Marketing Capabilities

“Whether it’s a holiday event, special menu, or just a reminder, OpenTable restaurant partners now have the ability to create and send graphically rich emails to their guests,” noted Janine Popick, CEO VerticalResponse. “The powerful combination of OpenTable and VerticalResponse gives restaurants the ability to maximize their repeat business.”

VerticalResponse Releases iBuilder 5.0 for salesforce.com

“The partnership we have with salesforce.com has been very valuable to date,” said Janine Popick, CEO, VerticalResponse. “Integrating into a world-class solution has never been easier and their approach to fostering great partner relationships is unprecedented.”

VerticalResponse Releases iBuilder 5.0

"The ultimate goal for VerticalResponse is to give our customers complete control of a campaign so they simplify the process and maximize the results," noted Janine Popick, CEO, VerticalResponse, Inc. "The evolutionary changes and new features of iBuilder are all designed to reinforce that goal, and they are only the beginning. We intend to introduce additional new features on a regular basis throughout the year."

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