Press Releases

VerticalResponse Releases iBuilder 5.0

"The ultimate goal for VerticalResponse is to give our customers complete control of a campaign so they simplify the process and maximize the results," noted Janine Popick, CEO, VerticalResponse, Inc. "The evolutionary changes and new features of iBuilder are all designed to reinforce that goal, and they are only the beginning. We intend to introduce additional new features on a regular basis throughout the year."

Leading Catalog Companies Turn To VerticalResponse For Online Direct Marketing

“There are a few reasons in particular why iBuilder has been so successful with catalogs,” said Janine Popick, CEO of VerticalResponse. “First, iBuilder’s ease-of-use delivers a high level of customer control, a critical factor in the fast-moving, deadline-driven catalog business. Additionally, since most catalogs operate a high-volume business, it’s important for them to cost-effectively market to a large customer base. Unlike most other direct email products, iBuilder requires no set-up fees and pricing is based on the number of emails delivered. We consistently receive high marks from customers in these important areas.”

VerticalResponse Launches New Co-Brand And Private Label

"As email marketing continues to evolve, it is becoming more of a specialized service," said Janine Popick, CEO of VerticalResponse, Inc. "The combination of self-service capabilities and customization features of iBuilder are ideal for an advertising agency looking to easily and affordably expand its service offering to include online direct marketing."

VerticalResponse Enhances Target Marketing Capabilities With New Database Segmentation Tool

"Our new Database Segmentation Tool significantly benefits our customers as well as our customers' customers," said Janine Popick, CEO of VerticalResponse, Inc. "VerticalResponse customers are able to realize the cost savings and productivity gains generated by more effective targeting, while their customers receive offers that are best suited to their interests."

VerticalResponse Launches Customized Web-Based Direct Marketing Solution For Franchises

“The self-service capabilities and customization features of iBuilder are ideal for a franchise such as Country Clutter that is looking to provide franchisees with a powerful yet affordable marketing solution,” said Janine Popick, CEO of VerticalResponse, Inc. “The franchiser is able to quickly and easily provide franchisees with a branded, yet customizable and localized solution that delivers more bang for the buck than most other marketing programs.”

VerticalResponse Simplifies Campaign Creation For Email Marketers With iBuilder 4.0

"Creating branded email campaigns used to be a time-consuming task involving marketing, IT and designers. Now, businesses will be able to create branded email marketing campaigns instantly" said Janine Popick, CEO of VerticalResponse. "Because it is so easy to use, thousands of businesses have chosen iBuilder to power their email marketing efforts. With the latest release, it will be easier than ever to create email campaigns that achieve remarkable results."

VerticalResponse Delivers Integrated Email Marketing For

"Email is the most effective revenue-generating marketing tool for any company that conducts business online today," said Tien Tzuo, Vice President of Product Management at "Leveraging iBuilder, our customers can quickly develop and deliver targeted email campaigns allowing them to focus on what is important; the customer relationship.

VerticalResponse Signs More Than 20,000 New Businesses To The iBuilder Email Marketing Service In Less Than One Year

"As one of the leading direct-response TV marketers in America, we require an email marketing program that gives us an efficient, direct link to our customer base," said Edith Bellinghausen, Vice President of New Media for Razor & Tie Direct. "VerticalReponse gives us all the functionality of the most expensive email marketing software in an affordable, scalable service. With VerticalResponse, we have an easy to use, online service that lets us build customized campaigns in minutes with the flexibility to send as many or as few emails as we need."

Did we mention VerticalResponse is free?

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