"Until today, many businesses have not had an easy, affordable email marketing solution. Traditional software applications are costly and difficult to implement while other solutions require technical training or an account manager to guide a business through simple tasks," said Janine Popick, CEO of VerticalResponse. "With the self-service solution from VerticalResponse a customer with little or no experience can sign on for the first time and execute an email campaign in a matter of minutes for a fraction of a penny per email. Our product also protects the novice user from sending unsolicited email or email that may look unprofessional. Plus, our flexible and powerful product enables even experienced Direct Marketers a solution to deliver their personalized email in a timely, affordable fashion."