Press Releases

Businesses That Use Email Marketing And Social Media Achieve 28% Higher Email Open Rates, According To VerticalResponse User Data

March 1, 2012 – “This is really compelling evidence showing those who combine email marketing and social media obtain greater results from their campaigns, especially among small and mid-sized businesses that represent the majority our customer base,” said Janine Popick, VerticalResponse CEO.

VerticalResponse Honored With Three Stevie Awards At 2012 Stevies For Sales & Customer Service Gala

Feb. 29, 2012 – VerticalResponse was presented with one silver and two bronze Stevie Awards® at the sixth annual Stevie Awards for Sales & Customer Service gala, for Customer Service Leader of the Year, Front-line Customer Service Team of the Year and Telesales Team of the Year. More than 1,000 entries were submitted to this year's competition.

VerticalResponse Launches Mobile App For Social Media Marketing

Feb. 15, 2012 – The new Roost by VerticalResponse iOS app lets small businesses easily manage social media efforts on the go, including posting status updates or photos, categorizing posts and obtaining detailed analytics. It is free and available now at the Apple iTunes Store.

VerticalResponse Continues Awards Streak, Named Finalist in 2012 Stevies for Sales & Customer Service

“Our sales and support teams have performed beyond expectations under Kristen Hayer’s leadership,” said Janine Popick, VerticalResponse CEO. “Their commitment to making sure our small business customers’ marketing needs are met is unwavering. I am so proud of them.”

VerticalResponse Launches Online Search For America's Next Teen Entrepreneur

“Many of today’s transformational business icons started exhibiting their entrepreneurial side at a young age. Bill Gates started his first small business when he was sixteen,” said Janine Popick, VerticalResponse CEO. “We want to find passionate students who have interesting business ideas and help them bring those ideas to life, because these teens may very well be tomorrow’s business leaders.”

VerticalResponse Adds New Social Media, Email Marketing Features To Boost Small Business Marketing Success

Knowing that small businesses often wish for more hours in the day, VerticalResponse added two noteworthy time-saving features to its newly acquired Roost social media marketing platform.

VerticalResponse Kicks Off 2012 With Accolades From Inman News, AGBeat

AGBeat, which provides up-to-the-minute news, tools and inspiration for professionals in real estate, business and technology, called VerticalResponse a “Genius Brand to Watch in 2012.”

VerticalResponse Acquires Roost™; Adds Leading Social Media Technology Platform to Lineup of Marketing Tools for Small Businesses

Effective immediately, VerticalResponse users can now sign up to create, schedule, manage and measure their social media marketing campaigns from one convenient dashboard. The service is free, and VerticalResponse customers can learn more and sign up at http://www.verticalresponse.com/introducing-roost.

VerticalResponse CEO Takes Best Entrepreneur Stevie Award For Women in Business

“I’m humbled to be selected again by the Stevies to receive this award,” said Popick. “Despite the tough economic times over the past few years, my team and our small-business customers have been incredibly resilient and loyal and as a result, VerticalResponse continues to grow steadily. This award wouldn’t have been possible without them.”

VerticalResponse Ranks On Bay Area Fastest Growing Companies List For 7 Years In A Row

“Being on this list seven out of the 10 years we’ve been in business is amazing,” said Janine Popick, CEO and founder of VerticalResponse. “Throughout the years, we’ve kept our nose to the stone and never lost sight of our goal to help small businesses succeed. This drives everything we do, and it results in loyal customers and advocates that have, in turn, helped us succeed. We are truly honored.”

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