Press Releases

“Email marketing and social media go hand-in-hand in so many ways, and our latest tools provide small businesses the ability to easily harness the power of word-of-mouth through their email marketing efforts,” said Janine Popick, CEO of VerticalResponse. “With our new Total Social Reach reporting, they can get a deeper understanding of their customers’ behavior, beyond open and click-through rates.”

“Our product development team is crucial to our company’s success and works incredibly hard to provide easy-to-use, relevant marketing solutions for our small business customers,” said VerticalResponse CEO Janine Popick. “And the customer service team on the front lines feeds the product team the information we need to give our customers exactly what they need. We’re delighted to be recognized by the Stevies in these categories since they work so well hand in hand.”

“We’ve built our business on helping small businesses grow using incredibly simple-to-use, yet effective email marketing and social media tools,” said Janine Popick, CEO of VerticalResponse, who won the 2010 U.S. Small Business Administration (SBA) Small Business Person of the Year award. “We’re excited to sponsor San Francisco Small Business Week and give back to the community that we’re proud to call home.”

“Whether you’re connecting with a niche or looking to expand your audience, VerticalResponse is there to help small businesses deepen customer relationships and increase engagement,” said Janine Popick, CEO of VerticalResponse. “As a key part of any marketing program, creative and targeted email marketing campaigns deliver results quickly and cost-effectively. The VR500 winners are amazing small businesses that prove it everyday.”

"We’re excited to receive this prestigious award two years on a row. As a small business that works to help other small businesses grow, we’re especially proud of this honor," said Janine Popick, CEO of VerticalResponse. "We celebrated 10 years in business this month and 100,000 small business customers, all of whom have played a part in our success."

"VerticalResponse and vBulletin understand that community is best cultivated with regular, two-way communication through a variety of channels. Our email marketing tools are a perfect complement to vBulletin’s solutions," said Janine Popick, CEO, VerticalResponse. "Embedded in vBulletin, VerticalResponse allows users to easily create and send customized, professional email without leaving their vBulletin accounts, and grow traffic by proactively engaging their forum members."

"The Splendora newsletter became our #1 source of revenue only two years after we started using VerticalResponse," said Gina Pell, Founder and CEO, Splendora, a VerticalResponse customer for 10 years. "With VerticalResponse we were able to quickly scale, manage, and market to our email database effortlessly and elegantly."

“Our company was recognized across the board for excellence in the areas that matter most to our customers – from frontline customer service to those behind-the-scenes, who make the product work,” said Janine Popick, CEO, VerticalResponse. “We’re thrilled to see the hard work of our teams pay off, not only every day with happy customers, but with industry awards like this.”

"Before developing this seminar, we surveyed our users to see what marketing challenges they have, and the overwhelming response was lack of time," said Janine Popick, CEO, VerticalResponse. "We listened and created easily digestible segments with practical tips that users can take and immediately put it into action."

“Just as fashions change with the seasons, we decided that email templates needed an update,” said Janine Popick, CEO, VerticalResponse. “We all know that a fresh look can get more response for an email campaign, so small businesses don’t need to stick with the same old designs when they can jumpstart their email marketing campaigns with a makeover in 2011. Our contest challenges designers everywhere to make email templates fresh and relevant.”