Press Releases

VerticalResponse Online Community Unveiled: Helping Small Businesses Grow Email Marketing Lists

"Once a small business decides to add email marketing to their marketing plan, the first question we get asked is 'how do I build my email list?' because customers know that growing their list often results in the overall growth of their business," said VerticalResponse CEO Janine Popick. "So we created a forum for customers, staff and other parties to submit their best practices and winning strategies for expanding the size of the email marketing lists."

Top 500 Small Businesses Recognized For High Customer Engagement Rates in Email Marketing

"I'm thrilled and surprised to have won this award from VerticalResponse," said Elizabeth deVries, writer at KamloopsParents.com. "We put out a monthly newsletter which aims to bring our local community closer together. With VerticalResponse it's quick and easy to put together a professional-looking newsletter for our members in minutes."

VerticalResponse a Finalist in the 2010 American Business Awards

"We’re honored to be considered for the American Business Awards, as we are competing against the best businesses in the country," said VerticalResponse CEO Janine Popick. "At VerticalResponse our customers are our top priority and we’ve got one of the best teams in the industry, so we’re excited to be recognized for our focus on customer service."

Small Businesses Honored for High Email Marketing Engagement Rates

"I was totally surprised and ecstatic to be one of the winners of the VR 500 Award. Email marketing can be intimidating for busy small business owners, so I'm glad to hear that I am doing something right," said Grace. "VerticalResponse makes marketing to my clients a snap with their user-friendly tools, and I hope other small businesses try them out too."

VerticalResponse CEO Wins U.S. Small Business Administration Award

"I’m truly humbled to be honored with the U.S. Small Business Administration award for San Francisco Small Business Person of the Year, because at VerticalResponse we’ve always been focused on helping the small business community," said VerticalResponse CEO Janine Popick. "Having an award that takes into account contributions to the local community and volunteer work really highlights what a positive force the SBA is."

Duct Tape Marketing Author To Keynote At VerticalResponse User Seminar

"It’s a natural fit for me to speak at the VerticalResponse user seminar in New York, as we both have a focus on educating the small business community," said John Jantsch, author of Duct Tape Marketing. "I’m looking forward to meeting small business owners and sharing insights from my new book The Referral Engine that will have a positive impact on their business."

VerticalResponse Launches Quarterly Awards Program To Honor Email Excellence

"As an email marketing company, VerticalResponse knows the importance of creating engaging emails that provide true value to recipients—and also understands that this is directly related to the open and click through rates of their email campaigns," said Janine Popick, CEO of VerticalResponse. "The VerticalResponse 500 honors small businesses who are using email marketing successfully to grow their businesses, because that’s our core mission."

VerticalResponse Expands Social Responsibility Program & Green Initiatives

"VerticalResponse is committed to being a force for good in the community, and we’re thrilled to be able to continue giving back to non-profits and our local community," said Janine Popick, CEO of VerticalResponse. "This year it’s the 40th anniversary of Earth Day, and we are proud to say that at VerticalResponse we are focused on the environment and community groups 365 days a year."

VerticalResponse Achieves 38% Revenue Boost In One Year

"The challenging economy means it’s even more important for small businesses and non profits to use email marketing and survey tools to engage and connect with their customers and continue growing," said Janine Popick, CEO of VerticalResponse. "This year we’re really focused on enhancing our email, survey and direct mail products; and making them even faster and easier for our customers to use."

VerticalResponse Announces Winners Of $10,000 Small Business Competition

"One thing we want to highlight is that all of the top entrants showed their genuine passion for their small business—whether it was based on grilled cheese sandwiches or their love of gardening," said Janine Popick, CEO of VerticalResponse. "Since VerticalResponse is also a small business, we understand the many challenges associated with starting and running a business. We know these entrepreneurs will put the money to good use, and we look forward to watching their progress over the coming months and beyond."

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