VerticalResponse Active Response Advertising Program

Reach Over 200,000 Small Business Marketers And Owners While They Are Working, Learning And Networking To Grow Their Businesses

Whether you are trying to connect with small business owners, entrepreneurs or internet marketers, VerticalResponse Active Response Advertising Program helps you capture them when they are at their most active, working, learning and making decisions about their businesses.

While they work...VerticalResponse Newsletter

Small business professionals subscribe to e-newsletters for the latest industry news and to get information to help them grow their businesses. It is an important part of their working day. VerticalResponse newsletters reach over 200,000 marketers and business owners weekly with news, tips and business-building strategies. As an advertiser, you'll be integrated fully into the our editorial environment to engage this vital audience with information about your product or service.

Newsletters drive response and ROI

The return on investment (ROI) for email newsletter marketing continues to outpace other channels. According to the Direct Marketing Association, the ROI on email newsletters is $48.06 in revenue for every dollar spent. By contrast, non-email Internet marketing delivered only $19.94 for every dollar spent.
According to Forbes, email and e-newsletter marketing was second most effective tool for generating conversions (46%), right behind SEO (48%), and well ahead of PPC (32%).

VerticalResponse Newsletter subscribers look to us for information - and that includes contextually appropriate advertising - to compete and stay on top of their businesses.

While they learn and network -- VerticalResponse Social Media

Small business professionals rely on the internet for resources, connections and advice. According to Bredin Business Information, the use of blogs and forums has almost doubled in 2010 vs 2009 as a source of information about products and services for their businesses. Vertical Response Marketing Blog attracts over 170,000 small business marketers every month seeking a daily dose of news, tips and data to succeed. Vertical Response Marketing Lounge attracts a growing community of marketers, entrepreneurs and business owners who advise, counsel and support each other's efforts to win online.

VerticalResponse Audience Snap Shot

Reach a growing network of small business owners, entrepreneurs and web marketers

Over 200,000 newsletter subscribers
Over 400,000 unique website visitors
Over 171,000 unique visitors to our blog

We Offer Impactful Advertising Solutions For All Types Of Marketers

Every day, thousands of SMBs use VerticalResponse to maintain and grow their businesses and visit our website and blog to learn and network. Our Active Response ad program combines the power of newsletter advertising with targeted display advertising on the VerticalResponse website's Marketing Lounge and our popular blog.