You’re creating engaging email newsletters, offers, and invitations for your audience on a regular basis. What now? To help your email marketing efforts reach more people, you need to continually grow your list. But how can you do this when you’re strapped for time? With VerticalResponse, you can use our free sign up forms to make list growing a snap.
In this quick 2-minute video, we demonstrate how to set up an email sign up form in your VerticalResponse account, plus we give you several ideas as to where to use it. Give the video a view and see how sign up forms can help grow your email list today.
© 2015, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
The post How to Use VerticalResponse Sign Up Forms to Grow Your Email List appeared first on VerticalResponse Blog.
Added value is an important tactic that can be used by small businesses to acquire and retain customers, increase brand awareness, and differentiate one’s place in the marketplace. Don’t know where to start? Here are five ways to create added value that can be easily implemented into your business plan today:
1. Always consider your customers’ perspective
The art of creating added value starts with the ability to see your business through the eyes of your customers.
Consider what’s important to your target market and how your product or service will benefit them. What problem does it solve, how will it help them overcome obstacles or do their jobs better? Many businesses miss the boat by focusing on features instead of benefits. By shifting your focus to providing content that focuses on your customers’ needs you can start helping and stop selling.
Creating customer personas is helpful to provide insights about your current and future customers, what’s meaningful to them, and gives you a roadmap of the kind of content you can create and share to provide added value.
2. Consistently work to improve customer satisfaction
Although the debate over whether the customer is always right (or not!) continues, lack of customer satisfaction is a sure-fire way to keep people from coming back.
Soliciting honest feedback through surveys on a regular basis allows you to keep your finger on the pulse of your customers’ needs in their journey with your business and is also an opportunity to monitor your brand’s identity in the marketplace.
Free survey tools like Survey Monkey, KwikSurveys and SurveyPlanet offer easy-to-use templates and unlimited responses to ensure you can collect feedback and create an action plan based on the results.
3. Implement marketing models into your strategy
As you’re searching for ways to create added value, the use of popular marketing models can help your strategy take shape.
For small and medium businesses, the Four Cs model, Brand Essence Wheel, and SWOT Analysis tool will help you develop your brand’s value statement, define your unique selling point, and even forecast customer demands based on market trends.
4. Develop a memorable customer experience
Businesses with unforgettable customer experiences are more likely to benefit from word-of-mouth referrals, positive online reviews, and higher retention rates.
When getting started, you’ll need to consider all touch points of your business, from initial lead capture to post-purchase communication and how to properly maximize the added value for the customer throughout the process.
Building a customer experience also allows you to develop relationships with your customers so you can connect on levels that go past simply getting the sale.
Most importantly, memorable customer experience models aim to deliver unexpected intangible value that cannot be packaged or sold. This includes personalized service, attention to detail, and showing a sense of urgency to address concerns as they arise.
5. Never underestimate the value of free resources
Whether it’s a free guide, a printable PDF, or a company branded calendar, free resources are a great way to create added value and showcase your brand’s ability to offer ‘a little something extra’ to customers.
Free resources can also serve as useful tools to help grow a small business’s brand awareness and expose your target market to various products and services.
For brick and mortar stores, consider promotional materials featuring your company’s logo that can be given out in-store. Businesses with an online presence can use a customized sign up form to encourage visitors to sign up to hear more about special offers and promotions.
Remember, although you may be offering something for free, it still needs to have relevance to your market and should always be consistent with your brand’s overall purpose.
These five tips will help you think about a few ways you can add value now and in the future for your prospects and customers. What other methods do you use to add value for your customers? Let us know in a comment below.
Send your emails with VerticalResponse – It’s free up to 1,000 email contacts.
© 2015, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
Looking for ways to grow your email list? There are a ton of ways to get people to sign up for your email marketing offers. I’ve put together a list for you to read, so you have heaps of options for growing your list.
Bonus: Optimize your site for appropriate SEO keywords, and ensure your business is on appropriate online listings. You want to appear at the top of (natural) search results when people are looking for your products or services. This will help get your business and your email sign up form found.
Have any additional ideas? Let’s hear them in the comments below.
Need more ideas for your next email? Check out our list 50 email ideas.
Send effective emails today using VerticalResponse – It’s free up to 1,000 email contacts.
Editor’s Note: This blog post was originally published in September 2009 and has been revamped and updated for accuracy and relevance.
© 2015, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
The post 29 Ways to Collect Email Addresses for Your Business appeared first on VerticalResponse Blog.
Mobile-friendly websites will soon become more important for businesses than ever. Google recently announced a ranking signal change that will favor mobile-friendly websites in search results. Is your website responsive?
The change, influenced by increasing mobile Internet usage, will allow people to more easily discover relevant, device optimized, and high quality search results. Last year, Shopify reported that mobile accounted for 50.3 percent of ecommerce traffic (40.3% mobile, 10% from tablets), beating out computers.
The search engine giant stated the change will occur on April 21, and “will affect mobile searches in all languages worldwide and will have a significant impact” on search results.
What to do about the new changes:
To learn more about search engine optimization, Google Webmaster Tools, or mobile-friendly websites, check out our blog posts and guides:
While this news doesn’t affect your email marketing campaigns, new VerticalResponse email templates are fully responsive and mobile-friendly.
What do you think of Google’s latest mobile-friendly website favoring search ranking change?
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The post Google Changes Search Ranking, Favors Mobile-Friendly Websites appeared first on VerticalResponse Blog.
When sending emails to your current and potential customers, it’s important to remember that not every point of contact should be a push to sell your products or services. Building business relationships starts with building trust from the very first email. So, how do you build trust? By respecting your readers’ time, offering expert advice and tips, sharing things that benefit your customer and being honest.
Need some examples? Here are six emails that help build customer trust.
1. Welcome email
As your first contact with a new subscriber, your welcome email is handshake; make sure it’s warm and inviting. Keep it short. You want to welcome them, thank them for signing up, introduce your business and tell them how often they’ll hear from you.
You can also include a few bullet points about what they’ll be receiving in terms of email content. Be sure to ask your recipient to “whitelist” you by adding your email address to their address book.
To see examples, check out this post: 10 Examples of Highly Effective Welcome Emails.
2. Alert emails
Consider sending alert emails when appropriate. For example, if you’re an allergist, you could send an alert email about the high pollen count in your area. A travel company can send weather alerts. If you ship products to your customers, send an alert with an estimated arrival date. Alert emails are timely and informational. It’s an effective way to keep your customers in the loop, which builds your relationship.
With every newsletter you send, you educate your audience about your business while building trust at the same time. The purpose of your newsletter isn’t to sell, but to inform. Tell your audience about recent changes, highlight an exceptional employee and mention upcoming events. You can include all sorts of content in your newsletter.
Get in the habit of sending your newsletter on a regular basis so customers come to expect it. Newsletters are like lunch dates. These digital meetings give you and your contact a chance to catch up.
4. Oops emails
Did you make a mistake? If so, admit it. Apologize for sending out the wrong deal, an inaccurate fact, or a broken link. It’s an opportunity to build trust. Admit your mistake and explain how you’ll correct the problem in the future. Here’s an example:
5. Educational emails
Remind your readers why you’re their go-to expert by sending out short articles, videos or infographics that are of interest to them. According to the 2015 Edelman Trust Barometer, industry experts are twice as credible as CEOs. So make the most of your opportunity to impress clients (and earn their trust!) with your knowledge and expertise.
6. Freebie emails
If your business or service is giving something away, let your audience know about it via email. We’re talking about no-catch free stuff (or services). For example, a landscaping service might give away 20 tickets to the Home & Garden Show. You could give away free memberships or a free consultation for services, many B2B companies giveaway free content like ebooks or whitepapers.
What kind of emails do you send to build trust with your subscribers? Share in the comments section below.
Wendy Burt-Thomas is a full-time freelance writer with four books and thousands of published articles to her credit. Contact Wendy at WendyBurt@aol.com.
Build trust by emailing through VerticalResponse – It’s free up to 1,000 contacts.
Want a dependable way to engage your subscribers and get them to open your emails? Make ‘em laugh. A humorous subject line is a great motivator.
So, how do you write funny subject lines? Since hiring Jerry Seinfeld or Tina Fey is probably out of the question, you’ll have to channel your own inner comedian. Don’t worry; we’ll help you find your funny bone. We have four tips to help you create chuckle-worthy subject lines.
Before we start, here are some funny subject lines to use as inspiration:
Tips for writing amusing subject lines:
1. Connect things that don’t go together
To get subscribers to crack a smile and click open on your email, try combining two things that may not necessarily fit together. The “Growing a Moustache Can Change the World,” subject line is a good example.
Try to pair your product or service with something out of the ordinary. For example, an online retailer could connect hip trends to the older generation. A subject line like, “Ten Trendy Dresses Even Your Grandmother Would Approve Of,” could get smile from your readers.
2. Use movies and song titles
Draw inspiration from movie quotes, song titles and infamous TV moments. The Customer Surveys email with the “Baby Got (Feed)back” subject line is a great example.
Think of movies that relate to your business, or famous quotes that you could incorporate into your subject line. For example, a dating service could weave the movie title, He’s Just Not That Into You, into a subject line. A bar could use the famous, “Of all the gin joints” line from Casablanca. A spa service could use Seinfeld’s “Serenity Now!” in a subject line.
3. Keep an eye on celebrity happenings
If you’re not into celebrity gossip, we won’t force you to read tabloids, but celebrities are always good for a faux pas here and there. From fashion fails on the red carpet to odd occurrences like Charlie Sheen’s “Winning” rant, Hollywood can provide material for a subject line or two.
4. Be blunt
Sometimes stating the obvious is funny. People tend to skirt some issues and sugarcoat others to avoid hurt feelings, but it’s okay to be brutally honest on occasion as long is it’s appropriate for your biz. The subject line from WorkLife, “Everyone Hates The Boss. Learn How to Smile Through It,” is a good example.
Try something similar with your business. For example, a travel agent could say, “Winter Sucks. Let ABC Travel Agent Take You Away.” Accountants can play up how awful paying taxes is; a snow removal service can talk about the burden of shoveling snow. Tell your audience the brutal truth and explain how your business can help.
A few words of caution
Humorous subject lines have a lot of benefits, but there are a few rules you’ll want to stick to.
If you take a joke too far, you can offend your audience. If you think your subject line is borderline offensive, don’t send it. Since humor is subjective, it’s always a good idea to run your subject line by another colleague to make sure you’re not crossing the line.
You’ve worked hard to create a voice and tone for your brand. That voice can certainly have a dash of humor, but don’t stray too far. Keep your voice true to your brand.
As always, you want your email content and subject lines to be diverse. In other words, you don’t have to make your contacts laugh with every email. It’s just another tactic to have in your marketing toolbox.
Tell us some of your favorite funny subject lines in the comment section below.
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Instagram’s latest advertising option, carousel ads, allows businesses to resonate with others through the power of visual storytelling.
The new ad format, similar to Facebook’s multi-product ads, displays several sequenced photos with links in one sponsored Instagram post. Based on feedback from both businesses and the Instagram community, the new format was created to give users more information about a brand, and businesses more meaningful results.
In Instagram’s recent blog post, they compared the new carousel ads to multi-page print campaigns:
“One way to look at it is carousel ads bring the potential of multi-page print campaigns to mobile phones – with the added benefit of taking people to a website to learn more. For instance, a fashion company could use the carousel to deconstruct the individual products in a ‘look.’ A car company might share an array of different features of a vehicle and provide a link to learn more about the new model. Or, an advertiser could showcase how multiple ingredients come together to make a delicious meal.”
Interested users can swipe left to view more photos, or uninterested users can simply scroll past the ad in their feed.
The new ad format is being introduced on a limited basis, and will be rolling out in Instagram feeds in the coming weeks for testing.
Here’s a video shared by Instagram displaying how the ads will appear:
What do you think of the new Instagram carousel ads? Will you be adding them to your list of social media marketing tactics to try? Let us know your thoughts in the comments.
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The post Instagram Releases New Visual Storytelling Ad Format appeared first on VerticalResponse Blog.
Coming up with original or catchy wording for your social posts is important if you want to stand out in the busy social media sphere. To help you avoid common clichés, we’ve put together a list of words to avoid using, (some of which can actually repel customers), and potential replacements.
Unless you invented the smartphone or something truly groundbreaking, you should refrain from using this word.
2. Once in a lifetime
Unless you’re pulling an Oprah and giving away cars, it’s doubtful that your customer will never again have a similar opportunity.
This is one of the most generic terms out there, so it’s a good idea to find an alternative.
4. Check this out!
When you want to draw attention to something, this statement seems like the perfect fit, but it’s overused and doesn’t say anything engaging to draw your readers in.
5. Think outside the box
It’s another all-too-common phrase, so resist the urge to use it.
6. Game changer
Unless you can back up your mega-hype with something that will have other people calling it a game changer, you’ll want to swap out this phrase.
Step out of the ‘90s and drop the world-class phrase.
We get it. It’s short, which makes it perfect for social media. This acronym for “Laugh Out Loud” is often used to indicate jest when a nonverbal statement might otherwise be taken seriously.
If “You Only Live Once,” you’ll still see this acronym 6 million times before you die. We know it’s popular, but try using something more descriptive about what you have to offer.
It’s a term that plagues social media. We’re not against the act of taking a “selfie” (okay, sometimes we are), but there are better ways to ask your customers to participate.
11. Bae or Bruh
The slang terms stand for “babe” or “brother,” and they’re commonly used phrases on social amongst a younger crowd. Just because they’re saying it doesn’t mean you should. Otherwise, it seems like an overly eager attempt to relate. Twitter profiles have been created specifically for shaming brands who use the words in their social and marketing efforts.
Overall, the best takeaway is to replace overused terms in your social media marketing with more specific and descriptive words. While they may work from some brands, you’re more likely to earn your customers’ interest, trust and business if you’re original.
Wendy Burt-Thomas is a full-time freelance writer with four books and thousands of published articles to her credit. Contact Wendy at WendyBurt@aol.com.
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The post 11 Words & Phrases to Avoid Using on Social Media and What to Say Instead appeared first on VerticalResponse Blog.
You’re familiar with BuzzFeed, right? The wildly popular media site is known for its array of eclectic content including videos, listicles, infographics, celebrity gossip, surveys, and (so many) cats. The site was founded in 2006, but skyrocketed to Internet fame over the last few of years, tripling its website traffic. In August of 2014, BuzzFeed raised more than $50 million in venture capital and is now valued at $850 million.
Why are we talking about BuzzFeed? Well, they produce an insane amount of viral content, something most businesses wish they had the time or energy to do. However, producing a large quantity of content isn’t entirely what makes BuzzFeed successful.
As Jonathan Perelman, VP of Agency Strategy and Industry Development at BuzzFeed pointed out during the PRSA Digital Impact Conference, “Content is king but distribution is queen, and she wears the pants.” Creating great content, but also knowing how and where to distribute it is key. “You have to understand how content spreads across the web,” added Perelman.
How exactly does content spread across the web? Social media is an excellent starting point. To understand how content is being distributed on social, and what garners the most engagement, let’s look at the stats:
Now take a look at the Twitter feeds of both Mashable and BuzzFeed below. See how many images they post, and in a row?
Visual content is more important than ever for engagement; you should start creating and sharing it ASAP. Don’t have any images? Make them. This is especially good for businesses who offer a service rather than a physical product, and may not have much to show in the photo department.
Creating your own images is also an excellent tactic for re-purposing text-only content into enticing images. Here are some examples: Turn quotes into an interesting slideshow, post an event announcement on a pretty picture, place stats onto eye-catching graphs, give a blog post title some pizzaz, create an infographic about the history of your biz, create a catchy, custom featured image for a video, etc. The possibilities are endless.
To help you create images that get BuzzFeed-worthy engagement, here are 13 of our favorite and easy-to-use visual content creation tools.
Canva is an easy, free, (and pretty darn fun) image creation tool. Don’t be surprised if you find yourself getting happily sucked down an image-making vortex with this tool, because it’s easy to do. They have a variety of image sizes and types to choose from, including Facebook, Twitter, Instagram, and Pinterest posts or covers. You can select from various backgrounds, layouts, banners, templates, fonts, etc. Several images are free, you can upload your own, or drop $1 for an image in the app.
I made this simple image below advertising one of our recent blog posts in just a few minutes.
Infographics are all the rage, but who has a designer on hand? You do now, and surprise, it’s yourself! Thanks to Piktochart or infogr.am, you can whip up an interesting infographic fairly quickly.
Both Piktochart and Infogr.am offer free themes. Infogr.am is best for implementing lots of data into graphs. Piktochart gives you the ability to create your own infographic with several free images or graphs, or you can “go pro” for $29 a month for more templates, uploads and privacy controls.
The free versions do include watermarks below. Pssst… You can also just crop that out – Don’t tell.
Want to show off your website, product or service in action? Enter: Placeit. This tool allows you to upload an image or grab a screenshot directly from a URL and “place it” onto a variety of iPhone, laptop, or tablet images.
A free download comes in at 300×400 pixels, plus it includes free editing capabilities. Larger images start at $8.
This app is aptly named. It’s a browser plugin that allows you to capture anything on your computer screen, or whatever lies beyond. Once you’ve snapped away, you can also edit, crop, add text, boxes, etc. to your screen shot. This is extremely helpful for capturing large images, (like email newsletter examples). See below:
Skitch is a product of Evernote, though you don’t need to be an Evernote user to reap the benefits. It’s a downloadable app that also allows you to capture a screenshot, edit and add commentary, directly in the same screen. If you’re not an Evernote user, go to File > Export to save your image.
Who wants to make an interactive and linkable image to share on social? You do! ThingLink allows you to upload images, add icons that appear when you hover over the image or video, and link those icons to various parts of your website or blog – Pretty cool and fun to use.
This shouldn’t be a newsflash to anyone, but Photoshop is expensive! It’s also kind of hard to use if you don’t know what you’re doing. Pixlr, BeFunky and PicMonkey all give you very similar (but easy) Photoshop capabilities without having to download or buy any software.
Want to make a simple slideshow or presentation without having to use (gasp) PowerPoint? I feel you on that one. Check out Haikudeck. It’s free and great for implementing small amounts of text, quotes, data, etc. onto simple but visually pleasing and sharable decks. They have free backgrounds available, or you can upload your own. Share your deck on social, embed it on your site, or download the deck as a .PDF or .PPT file.
PowToon allows you to create fun, animated videos or presentations (animation skills not required). These are useful for creating product demos and/or explainer videos. The tool is free to use, or upgrade for more character options and effects. PowToon is almost too much fun, though it can be slightly time-consuming.
Everyone loves a good meme. Join in on the fun by using either of these simple, free meme generators. Create a “rage” comic, or choose from and add a caption to a variety of the ‘usual suspects’ such as “First World Problems,” “Socially Awkward Penguin,” or “Forever Alone.” However, humor can be harder than you think – proceed with caution when attempting to write something funny.
With these 13 creation or editing tools, you should be well on your way to sharing more interesting and engaging images. Have a favorite visual content tool of your own? Share it with us below. For more design help, check out these blog posts.
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The post 13 Easy-to-Use Tools for Creating Killer Visual Content appeared first on VerticalResponse Blog.
Creating an effective email full of engaging content for your readers is crucial for achieving a good open rate, strong inbox placement, and generating business, too. But how can you take your emails from good to great? Here, we’ve listed some advanced email tools you can use in conjunction with your VerticalResponse account to turn up the volume on your marketing:
1. Popup Domination
Once you have an email sign up form set up on your website, how do you get your visitors to take notice? A pop-up form! Yes, pop-ups may have been huge annoyances in the past, but they’ve come a long way. Popup Domination allows you to determine the amount of time a visitor is on your site before they see the sign up form, and how often. They also offer analytics, testing, and provide a variety other cool features. You get all these features and a guarantee that your list will grow for a one-time fee.
2. COLOURlovers Photocopa
Add a little oomph to your email or website design by creating a color palette based on any image. Colourlovers is a free service. Simply, upload your own photo from anywhere on the web and add it to the gallery for others to use as inspiration or keep it private for only your use.
3. Litmus Scope
Have you ever received an email that you loved and wished you could recreate it? Litmus Scope can help you out. Currently it’s only integrated with Gmail, so if you don’t have a Gmail account, you’ll need to set one up. Litmus Scope requires that you either know HTML (to make edits) or that you use the Canvas tool in VerticalResponse Classic. Below, a screenshot from our VerticalResponse newsletter illustrates what Litmus Scope does. The left side is the scoped email and the right side shows is HTML code for it.
If you want your emails to match your website, meet Premailer. Just paste in your website URL and Premailer will create inline CSS to use in the HTML of your email. For your email to work best on all email programs, your CSS should be inline, and a lot of websites use External Style sheets. This works fine for websites, but if a browser-based email program is in the mix, all your hard work will be ignored. Premailer is a free program, and they give you the code you need to use without having to set up an account.
5. Email Spam Test
Here at VerticalResponse, we work hard to ensure your email gets safely delivered to your subscribers’ inboxes. However, if your content and HTML aren’t up to snuff, it can cause delivery issues. Email Spam Test can help you identify any issues before you send your email. To use Email Spam Test, you’ll need access to your email’s HTML. Once you’ve run a test, you’ll receive a score and a report of things that may need to be changed. Here’s an example below:
Your VerticalResponse account provides reporting on the emails and social posts that you create. But, if you want to dig deeper and track email reports over time, or track other social accounts like LinkedIn, check out Dasheroo. It enables you to track the following:
The best part? Being able to see all this next to your Google Analytics, Adwords, Facebook, Twitter and other apps all in one place – for free. Find Dasheroo in our VerticalResponse Integrations Marketplace.
We couldn’t write a blog post about email tools with out mentioning some of our own features, of course. You need a sign up form to grow your email lists, and you want something easy to use. No sweat, use your VerticalResponse account to create a sign up form. Embed it on your website, or use a hosted version with various templates. You can share your sign up form on Facebook, Twitter, or anywhere you can share a URL. There are just a few steps to set it up and it is customizable, so you can add any fields you want to collect. The best part? It’s free to set up and use.
These seven tools should help you pump up the volume on your marketing for little to no cost. What other products do you like to add to your email tools? Let us know in the comments.
The post 7 Advanced Email Tools to Pump up the Volume on Your Marketing appeared first on VerticalResponse Blog.
Service-based businesses like computer repair shops, staffing agencies, cleaning services, marketing companies, e-commerce businesses and a whole host of others use email marketing to promote their business.
While many service-based businesses embrace the power of email marketing, it’s safe to say the way you utilize email is much different than the big box stores at the mall.
We’ll cover why your business should send emails by highlighting the marketing goals that specific emails can accomplish. We’ll also showcase four emails that your business should send. We’ll have examples of each email, along with handy tips like when to send them and the components that each email should have.
So let’s get down to email business. Here’s a look at five goals that email marketing can accomplish for your service-based business.
1. Attract potential customers
Email can intrigue potential customers in a non-obtrusive way. Email isn’t pushy and doesn’t have that same feel as a cold call. An email that introduces potential clients to your business is an attractive way for customers to learn about what you do on their own terms.
2. Encourage customer activation
Email is a great way to activate potential customers. You can encourage customers to get quotes, schedule services and set up consultations through email. These messages are designed to motivate potential customers into actual customers. In other words, you’re converting leads in paying clients.
3. Drive website traffic
Like many service-based businesses, your website is probably one of your main marketing tools. Rather than hoping your website shows up in search results, you can encourage potential customers to visit your website through email.
Email is a great routing tool that can lead your customers to your website to learn more about your business and engage with your company. Just make sure you have the right things in place when they arrive so you don’t miss an opportunity.
4. Retain customers
You want to keep your customers to come back again and again. Well-timed emails that remind customers about your service can be just the nudge your clients need to come back.
5. Keep customers informed
Everyone gets busy, but emails can keep your audience informed even when life gets crazy. Emails that keep your clients informed or “in the know” keep your target audience engaged with your business and company. Informative emails can also update customers about upcoming deals, events or changes to services.
Now that we’ve covered why your business should send emails, let’s talk about four popular emails that you should send to accomplish these goals.
1. Welcome email
What is it: As the name implies, a welcome email greets a new customer. It’s often the first email that you send to someone who has just joined your list and sets the tone for your relationship. As with any first meeting, you want to make a good first impression.
Which goals does it accomplish: attracts potential customers, drives website traffic.
When to send it: When a new contact signs up for your email list, you want to send a welcome email within 48 hours. Considering this email is time sensitive, you should automate your welcome emails. That way, when a new contact is added to your list, he or she will automatically receive a welcome email.
The components of an effective welcome email:
Take a look at the email below from Recurly, an online service site that offers healthcare tips and programs.
This welcome email is made up of several components, which your welcome email should also include.
What is it: Once you’ve welcomed a new contact, you can build on that relationship by talking about the benefits to the customer of the service you offer. With an activation email, you want prospects to move beyond the “I’m interested” phase to the “Sign me up” phase. You want your recipients to get a quote, schedule service online or call you to set up an appointment.
Which goals does it accomplish: customer activation.
When to send it: It’s best to send an activation email 2-5 days after your welcome email. During that window of time, the potential client may still thinking about your services and could be ready to act.
The components of an activation email:
Take a look at the example below from Cigna, health insurance company.
What is it: A newsletter is an informational email that keeps your recipients informed about your business and industry-related news. A newsletter is an effective email marketing tool because of its ability to communicate different types of content. The variety of content that you can include in a newsletter is endless. You can promote events, highlight employees, talk about upcoming changes to your services, tell customers about charity events that you’re taking part in, remind customers about promotions that are about to expire, offer tips that are related to your business and much more.
Which goals does it accomplish: drives website traffic, retains customers, keeps customers informed.
When to send it: You can send an email newsletter anytime, but you want to be consistent. Whether you send newsletters once a month or once a week, it’s up to you as long as you stick to a schedule and deliver what you promised your subscriber when they signed up.
The components of an effective newsletter:
Take a look at the newsletter from Hershey’s Chocolate World below.
What is it: After you’ve completed work for a client, send a follow up email. A follow up email can take on many forms. You could direct a customer to leave feedback, make a payment, schedule another appointment or just say thanks.
Which goals does it accomplish: retains customers.
When to send it: A follow up email should be sent within 48 hours of the service.
The components of a great follow up email:
Take a look at the example below from a consulting firm.
Of course, there are many other emails that your service-based business can benefit from. From announcement emails to re-engagement emails, there are heaps of reasons to reach out to your customer base using email marketing. What kinds of emails best serve your business? Share your thoughts in the comment section below.
Send your service-based emails today through VerticalResponse – It’s free up to 1,000 email contacts.
The post A Service-Based Business’s Guide to Email Marketing appeared first on VerticalResponse Blog.
Your company’s description, or “about us” section is usually one of the most popular pages and/or pieces of content on your website – are you putting your best face forward there, or could your story use a makeover?
Read on to review what you should and shouldn’t do when writing your company’s description. These dos and don’ts will ensure your company’s story is as compelling and informative as possible.
1. Do: Tell a story
This is an area where small companies have an advantage over the big guys. People enjoy supporting others with whom they feel a connection, and sharing your personal story is a step toward establishing a relationship. In your company description, talk about why the business was started or the history behind it.
Instead of simply listing all the services they offer, Emerald Auto & Brake shares the company’s story on their site’s “about” section. Here, we learn it’s a family-run business, passed down from father to son (and possibly down another generation!):
2. Don’t: Fudge the facts
You want to stand out from the crowd, but steer away from any inclination to pad the numbers, client list, achievements, etc. It’s just not worth the risk to your business and the reputation you’ve worked so hard to establish.
3. Do: Use visuals/photos
The old saying, “a picture is worth a thousand words” definitely rings true in many cases. Staff pics, behind-the-scenes peeks and old photos add context and color to your company description.
Hat company Goorin Bros., founded in 1895 and passed down four generations, does this very well. The company’s vintage photos and memorabilia, which show its evolution through the decades, complement the story it tells and visually reinforce the brand’s history and commitment to old-school craftsmanship:
4. Don’t: Use copyrighted photography
Just because you found a photo or image on a search engine doesn’t give you the right to use it commercially on your website. Copyright law is serious stuff and most, if not all, professional photographers maintain strict copyrights on their images. To avoid this problem, use a stock photo site like Thinkstock (rates start at $49 for five downloads). Many amateur photographers (and non-photographers) share their images on Flickr under a Creative Commons license, which dictates how you can and can’t use their work.
5. Do: Use numbers
Any data or statistics you can tout to show why people should buy or work with you is great validation that should be included in your company description. Here at VerticalResponse, we often say that email marketing brings in $41 for every $1 spent, according to industry reports. That’s a pretty compelling figure for a business that’s on the fence about whether or not to give email a try.
Earth Baby, a compostable diaper service in the San Francisco Bay Area, uses numbers to explain their impact on the environment:
6. Don’t: Write a novel
It’s hard to get people excited about a long block of text, so keep your company description short and sweet. Tell an interesting story, but don’t bog people down with it. After all, the point of the company description is to encourage readers to take an action – whether it’s to call you, buy something or visit your establishment – so don’t make it a roadblock.
7. Do: Show your personality
Being a little funny (if that’s your style) can definitely help you stand out among your competitors and help customers feel connected to your company. Just keep it PC and authentic!
When one thinks of letterpress printing, images of fancy wedding invitations and feminine designs might come to mind. Cranky Pressman, a letterpress company based in Salem, Ohio, takes its name seriously and its website copy is written from the perspective of – you guessed it – a cranky old pressman. “This is not some cute boutique,” it declares on its homepage. Read on for more snark:
In short – when it comes to your company description, be interesting, be accurate, and above all, be yourself!
What do you love, or not, on company website “about” pages? Share in the comments!
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When you create an email for your business you want to get results, and we want you to help ensure that success. Use this handy 14-point email marketing checklist to cover your bases before you hit send.
1. Check the ‘from’ label
Most often, you want your email to come from a company email account (or who the recipient has the relationship with). Your business name should be in the ‘from’ label, as well as the email address so your recipient can quickly identify whom the email is from.
2. Review your subject line
Is your subject line short and to the point? According to Retention Science, subject lines with six to ten words get the highest open rates. As more people open email on their smartphones, concise subject lines are increasingly important.
3. Check your pre-header
Do you have a catchy preheader? It acts as a secondary subject line, and shows in a reader’s inbox preview. Your first line of text becomes your email preheader, which provides readers with additional information.
4. Consider your call to action
Without reading any of your text, can you easily tell what the call to action is in your email? If not, make adjustments. We suggest creating a call to action button to make it standout.
5. Review your color scheme
Colors matter. You want your email to look professional and well put together. Keep your color scheme to two or three colors. Too many colors can be distracting. To make color selection simple, consider using the colors in your logo for a consistent look and feel.
6. Review font choices
Is the text readable? Now isn’t the time to test out funky fonts. You want clear and legible text. Consider basic fonts like Times New Roman and Arial. Set the font size to 12. If you want to try a different font, check out this study on email fonts first.
7. Test your links
You don’t want to send an email with broken links. Send yourself a test email prior and check all your links before you send it to your list.
8. Scan your email for cliché words
You want to avoid overused and cliché marketing words in your email. You may want to avoid words like “groundbreaking” and “epic”. Here’s a handy list of marketing words that can sell and repel.
9. Check your email for urgency
To motivate your recipients to act, you’ll want to use urgent language. If you’re offering a deal, set a deadline so recipients will know to act quickly. You can also use time sensitive language like “Act now” and “Last chance.”
10. Check content for the “it factor”
Once a recipient opens an email, you want him or her to keep reading. To hook readers, the content of your email should be compelling. Whether you offer a great deal, teach readers something new or make them laugh, your email needs an “it factor” to keep readers engaged.
Read the email two times. The first time, read it from top to bottom. The second time, read it from bottom to top. By reading the sentences out of order you’re more likely to catch mistakes. It’s a good idea to have another set of eyes read it too.
12. Review images
Your email should contain a few images. They help break up the text. Make sure your images are relevant and in the right format. Here’s an image cheat sheet to reference.
13. Test your email
To maximize your email effectiveness, you can test different aspects. For example, you can create the same email but with different subject lines and send the two emails to a small portion of your list. Check your results to see which subject line performs better, then send the top performer to the remainder of your list. Check out this article that highlights four tests that you can run to boost your success rate.
14. Send the email to your inbox
Most email service providers have a preview option so you can see what your email will look like to a recipient, but it’s also always a good idea to send a test email to your inbox first to give it a thorough review.
Okay, that’s it. You’re ready to hit send and release your email into the wild. By performing this quick check you can set your email up for success every time.
Send your emails with VerticalResponse – It’s free up to 1,000 email contacts.
Showcasing your products on Facebook just got easier. The social media site just launched Product Ads. What makes these ads different than other Facebook ads? Two things.
First, they come with advanced targeting methods. You can get your ad in front of the right audience with a few clicks.
Second, Product Ads allow you to show customers more than one product per ad. You no longer have to pick one product or service and hope that it resonates with your audience. Now, you can showcase several products.
This new advertising option has been in the testing phases for months, but with solid feedback, Facebook has decided to roll out Product Ads for everyone. Here’s what you should know about this new advertising tool:
What do Product Ads mean for you?
You can upload your entire product catalog and let Facebook create ads for you. Using an algorithm, Facebook will select the best target audience to show your ads to.
Right now, small business owners have to do a lot of trial and error. You pick a product to highlight and select an audience based on a few parameters like location. This new feature is supposed to eliminate the guesswork and hone in on the most viable viewers.
If a potential shopper browses your website, you can set up a Product Ad to show up in that shopper’s newsfeed. It’s another example of the high tech targeting options you have with these new ads.
One of the most appealing Product Ad features is its ability to showcase several products. After all, most companies sell more than one product or service, so why limit adverting to just one thing?
These multi-product ads show up to three products. Each has its own image, description and link. On a mobile device, customers can swipe through the series of images and tap the screen to go to the seller’s website.
Facebook shared this image to show what the ads look like:
Product Ads update based on your inventory. If a product goes out of stock, the ad will update itself and stop showing that item to your audience.
What kind of response are Product Ads getting?
Target and Shutterfly are among the heavy hitters that tested the new ads. According to statistics supplied by Facebook, Target saw a 20 percent increase in conversions compared to other Facebook ads.
Shutterfly had similar results, and said the ads allowed their business to showcase products “in a clean and engaging way.”
Nomorerack, an online retailer, used the multi-product ad and reported a 42 percent increase in clickthrough rates.
Where can you find this new feature?
If you’re using one of Facebook’s Marketing Partners, you can access the ads through them. In a few weeks, everyone will be able to access the ads through the Power Editor.
Facebook also launched a Relevance Score to help small businesses advertise on its platform. What do you think of the recent advertising changes on Facebook? Share your thoughts in the comment section below.
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Here at VerticalResponse, we’re always looking for more ways to expand product functionality and flexibility for our customers. To do so, we launched the Integrations Marketplace, a hub displaying every VerticalResponse integration. These integrations allow you to sync your VerticalResponse account with your favorite apps, services, software and tools, increasing efficiency.
We’re adding integrations on a regular basis, so check back often, or request the products or tools you use, and we’ll look into them! We’ve currently incorporated 13 integrations, including the launch of our seven latest: Kickbox, Tatango, Lander, Picreel, Justuno, Dasheroo, and Wishpond!
Here’s a look into each of these latest integration, and what they can do for you:
Having a clean email list is one of the best ways get your email messages delivered to the inbox. Without consistently removing bounces and invalid email addresses from your contact list, you’re potentially wasting valuable sends and risking your reputation. Luckily, Kickbox is here to help you.
Kickbox enables you to import your VerticalResponse email lists into their platform, and quickly and easily remove disposable email domains including role-based email addresses (like admin@, info@, sales@). You can then export only valid email addresses back into your VerticalResponse account.
Kickbox introduces the innovative Sendex score and verification analytics to determine the quality of your email addresses. Plus, all users get 100 free verifications every day. Should you need additional email verifications, VerticalResponse customers get a 10 percent discount. Start separating good emails from the bad and ugly now.
Imagine if people could sign up for your email list, just by sending you a text message? Tatango’s new integration with VerticalResponse makes this vision a reality.
To opt-in to your list, subscribers simple text your business’s assigned, unique word to the phone number 33733. They’re then prompted to reply with their email address – That’s it! Each email address is automatically added to your VerticalResponse email list. The best part? It’s free to collect up to 250 emails each month.
This is a unique tool for customer engagement; learn more on the VerticalResponse Integrations page.
Need to create a fresh landing page? Lander’s got you covered.
Lander has fully customizable landing page templates designed for any marketing goal, and optimized for conversions. Their editor is extremely easy to use, and pricing starts at just $9/month after a 30-day free trial. What’s more, Lander’s tool also includes built-in A/B testing functionality, allowing you to test two different versions of your landing page to ensure you’ll be transforming your visitors into customers.
Step up your landing page game here.
Want visitors to stay on your website longer? Picreel offers cutting-edge Exit Intent Technology that analyzes mouse movements to detect when your visitors are making web page exiting steps, and prevents it. How? Picreel detects exit behavior and triggers an appropriate popup in the form of a newsletter, update, offer, free download, or other options to help grab that lead, and convert traffic into sales.
Picreel offers free customizable designs so you can use your own banners to ensure the design fits your website’s look and feel. You’ll also be able to take advantage of Picreel’s A/B split testing, and their powerful dashboard displaying real-time statistical data. Increase your conversion rates now using the VerticalResponse and Picreel integration.
Want to grow your email list? Give your readers an incentive. Justuno allows you to build email lists through incentive-based promotions; all using a simple instant offer widget.
An on-site promotion incentivizes website visitors to join your email list in exchange for a coupon code or free download, all while keeping the visitor on your site. Justuno’s widget also enables you to grow your social following by offering visitors a coupon in exchange for a Facebook like, Twitter follow, Google+1, among other available options.
Justuno seamlessly integrates with your VerticalResponse account and automatically exports all newly acquired email addresses directly to the email list of your choice. With targeting rules, a tab and pop up editor, and analytics, the Justuno dashboard makes it easy for you to manage your website promotions. Start converting your website traffic into email opt-ins and social fans with Justuno.
Online marketing efforts often require the use of multiple web tools. Multiple tools often means multiple domains, usernames, and passwords to track all your social media, sales, and support activity. What if they were all in place? They are with Dasheroo.
Dasheroo creates powerful insights using the most actionable data from popular sources like Facebook, Twitter, Google Analytics and of course VerticalResponse. Dasheroo dashboards enable you to organize data, and if you have a team they can use it too. Dasheroo is secure, in the cloud, and free.
Need a Swiss Army knife for your online marketing? Meet Wishpond. Create landing pages, contests, promos, forms, popups, and ads all in one place. Wishpond covers everything from A/B testing landing pages, to running a sweepstakes, managing your Google Ad words, and adding timed popups to your site is covered.
From small business owners to professional marketing agencies, Wishpond makes it possible to execute an entire online marketing campaign in one place. Once you’ve grabbed some hot new leads or contacts, export them straight into your VerticalResponse mailing list with the click of a button.
Stay in sync with the software and tools you use to run your business with VerticalResponse Integrations. Have a favorite product or service that you want VerticalResponse to integrate with? Let us know in the comments.
The post Introducing The VerticalResponse Integrations Marketplace appeared first on VerticalResponse Blog.
When you’re looking for a answer, what do you do? You Google it, right? Most of us pull out our smartphone or laptop and head to Google, or a similar search engine to find answers. It’s so common that “google” is listed as a verb in the Oxford English Dictionary.
Of course, as a business owner, you want your own website to come up when people are searching for your product or service. So, how do you make sure your website appears in relevant search results? Your website has to be attractive to search engines. You need all the right ingredients to earn high rankings. This is where search engine optimization (SEO) comes in.
To ensure sure your website is as relevant as possible and when it comes to wowing search engines, you’ll want to learn as much as possible about search engine optimization from the pros.
To help you learn more about SEO, we’ve put together a list of the 10 best resources on the subject. While we’ve explained it in fairly simple terms, SEO can be complicated. Whether you’re an SEO newbie, or have a basic understanding of the practice, these resources are meant to help small business owners with a variety of skill levels.
SEO websites and blogs
This website, which focuses on the search marketing industry, is like a digital encyclopedia of search engine optimization information. Updates are frequent and subscribing to the daily newsletter will land all the latest news right in your inbox.
Moz is an inbound marketing company and provider of SEO tools that has a blog full of insightful articles. The blog is updated frequently, and you can search for specific topics of interest. SOme of our favorite content is the Whiteboard Friday video series with Rand Fishkin the Wizard of Moz.
Wordtracker was doing SEO before it had a name. Based in London, this company publishes regular content about SEO on its blog.
Guides and videos
This 30-page PDF is a great beginner’s guide to SEO. It’s full of information and pictures that go along with actionable tips that you can use to improve your Google rankings.
Not sure where to begin? Google has a how-to video that helps you set up a SEO strategy.
Quick Sprout created this nine-chapter guide that offers more advanced SEO tips. It’s set up in an infographic style, which makes it easier to digest.
HubSpot has a five-step guide that checks your website against your competition. It’s a great resource for those with advanced SEO knowledge.
As you make improvements to your website, you’ll want to monitor your success. Google Webmaster Tools can provide the statistics you’re looking for. Think of it as a data center for your website. We have a Beginner’s Guide to Google Webmaster Tools that you’ll find helpful as you learn your way around the site. Bing has a similar tool.
Keywords are important to every SEO campaign. This tool will help you pick words that are popular with consumers and attractive to search engines.
This tool serves as a link checker. You can see who has links to your site, spot broken URLs and size up your competition with this Moz tool. It has limited free capabilities, but you can upgrade for more features.
Where do you turn for SEO advice? Tell us your favorite resource or SEO tool in the comment section below. To learn more about the do’s and don’ts of SEO check out our popular infographic.
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Here at VerticalResponse we’re always being asked things like, “What is the best day to send an email?” or “What are the real email marketing secrets?” and “What are some great subject lines?” I decided to focus this post on that last one, and offer some proven-to-work subject lines that you can test out for your email marketing campaigns.
First of all, I’m assuming at this point your recipients will recognize you from your “From Label.” If they’re familiar with who the email is coming from, you’ll have better luck getting your email opened with a catchy subject line.
As a retailer, your email marketing is probably mostly aimed at selling. If you sell your own products or products from other manufacturers, you may be trying to announce new products, new seasons or discounts and sales. You’ll want your recipients to act fast, so you’ll want to have a sense of urgency in your subject line – perhaps by including an expiration or limited time call to action.
You’ll see in my examples that some of the subject lines are a bit vague like “An Exclusive Offer for You,” however, sometimes that might get more opens than if you talk about a specific product. That’s something that you need to test for yourself in your own campaigns so let’s get on with the examples:
Offer, Offer, Offer
Catchy & Creative
I hope this gets your subject line creative juices flowing. If you’ve got some effective subject lines that have worked for your business, comment and let us know.
Send emails your emails for free using VerticalResponse – It’s free up to 1,000 contacts and 4,000 emails per month.
Editor’s Note: This blog post was originally published in October 2009 and has been revamped and updated for accuracy and relevance.
In a continued effort to support businesses, LinkedIn announced the launch of the notification center for company pages. This new feature, officially announced on the LinkedIn blog, provides users with an overview of their company page updates, including the number of likes, comments, and shares they receive on content, as well as any mentions the company has received on the LinkedIn network.
This new feature has been rolled out globally and is available for use by any company page administrator.
Additionally, LinkedIn is trying to make it easier for company page administrators to navigate the notifications from their company page and personal network. To assist in this effort, LinkedIn is aggregating multiple actions that take place on your company page into one notification. This should clean up the notifications and allow administrators to more easily keep track of company activities as well as activity on their own personal network.
What do you think of the LinkedIn notification center? Do you think it will provide your business more useful insights? Share your thoughts in the comments.
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The post LinkedIn Launches Notification Center for Company Pages appeared first on VerticalResponse Blog.
Your product or service is intended for a particular group of people, right? Whether your customers are commuters, busy moms, fashion bloggers, or families needing dental care, your business appeals to a target market. You may have a grasp on your customers, but how well do actually know them?
Digging into the depths of your target market by creating customer personas or profiles can help ensure your product and marketing efforts are strategic and on point. According to Wikipedia, personas are defined as fictional characters created to represent the different user types that might use a site, brand, or product in a similar way.
How do you create customer personas? Some business owners go off a gut feeling, however, unless you have psychic powers, it’s best to conduct some simple research. There’s a lot of information on the topic, so we’ve narrowed it down to three simple steps to help you pull together the framework of personas for your business.
Step #1: Interview and/or survey your customers
Interviews and surveys can provide some of the most valuable feedback about your customers. One-on-one interviews provide the most in-depth infromation because you can get clarification or expand upon questions. Survey services like Survey Monkey allow you to sample a larger group given one-on-one interviews aren’t very scalable.
When interviewing or surveying customers, your questions will obviously vary depending on your industry (retail vs. service-based, or B2B). Here are some topics we explored when considering our customer personas:
Asking these types of questions can help you start to see themes in your customer base as you move on to step 2.
Step #2: Dive into the data
Once you’ve gathered enough data from interviews and/or surveys, bucket your findings into different groupings. More than likely, you’ll start to see patterns. As certain characteristics start to bubble up, your personas will start to take shape.
Step #3: Develop the personas
You can start with around 3-5 personas. Use a persona template like the one found below from Orange Bus. Fill in the blanks with your data, create a name and even give your persona a picture to bring it to life.
There are several persona frameworks you can create or choose from – check out these examples.
These three steps should help set you on a course to better understanding your customers’ motivations, challenges and the problems your business helps solve for them. Then you can take that information and create marketing content that best serves their needs.
The post Understand Your Target Market: 3 Steps to Creating Customer Personas appeared first on VerticalResponse Blog.
We’ve all seen ‘em. Emails that are so ugly, you ask yourself, “What were they thinking?” Nobody wants to send an ugly email, but it happens.
To avoid major email eyesores, here’s a list of flaws or faux pas you should avoid when creating your emails.
1. An email template that isn’t mobile-friendly
Sending an email that doesn’t render properly on a smartphone or tablet can be a waste of time for both the sender, as well as the reader. It’s frustrating for a reader to shift from vertical to horizontal while simultaneously pinching the screen to zoom in. After that experience, an impression of a sender’s business can be less than positive.
Hint: VerticalResponse email templates are fully-responsive so they look great on any device.
We also have more mobile-friendly design tips in this recent post.
2. Typos or grammatical errors
It’s always a turn off to see a perfectly good email marred by a misspelling. If caught, it’s a definite distraction to what you really want to convey in your message. It’s always a good idea to send a test message to yourself as well as someone else. Getting a second pair of eyes on your email can help you catch any of those unwelcome typos.
3. Font style overload
Using several or even a few different font styles within the same email can be overwhelming to a reader. Only use on or maybe two different fonts in your email to keep it looking clean and consistent.
4. Color explosion
Using a rainbow of color choices in an email can be jarring to the reader. Whether it’s the color for your text or the background color, you should select colors that match your brand’s image. If you need to use multiple colors, make sure they complement each other. For more info, learn about the psychology of colors.
5. Too much going on syndrome
In order to understand the main message or call to action, overly busy emails cause a reader’s eyes to dart back and forth across the screen. This will not get you the results you are looking for. More does not necessarily mean better.
Look at the example below and count how many calls to action and varying messages there are in this one email. There’s definitely too much going on here.
If you’re sending a promo, stick to one effective call to action, and make it very prominent. If you’re sending an email newsletter, divide content into clear, clean sections. Guide a reader’s eyes down one path, not fifty.
6. A buried call to action button
Most emails (should) have a call to action. Examples include: “Buy Now,” “Learn More,” “Donate Today,” etc. Don’t make your readers hunt for it. Include a call to action button that’s prominent and eye-catching.
In the email example below, the calls to action are hard to find. Why? Because they’re text-only, and they’re written in the same font and color as the rest of the text. The call to action, “Shop June Hitlist” blends in too much with the other copy to even get noticed.
Need help making buttons? We have a free button tool you can use.
7. Missing pre-header text
Pre-header text serves as a secondary subject line and it grabs a reader’s attention amongst other emails in a crowded inbox. If you’re not using pre-header text, add it to all of your emails now – It’s typically the first line of text found at the top of your email.
Below is a good example of using pre-header text:
8. Imagery gone wild
Images are an important component to any email. We all know a picture is worth a thousand words. However, there’s no need to throw in a bunch of irrelevant images into an email. Any images should relate directly to the product, service or information the sender is trying to convey. Reference this article, which outlines the specifics of using images in emails.
9. A subject line that doesn’t align
Trying to trick a reader into opening an email with a subject line that doesn’t match the content of the email is just plain shady. Readers will be more hesitant to open any emails from that sender in the future. And, this kind of trickery is against the CAN-SPAM law, the Canadian CASL law and European laws, so just don’t do it.
P.s. Don’t USE ALL CAPS in a subject line either. It looks like you’re shouting. Highlighting one important word with all caps can be very attention-getting though, so don’t rule this technique out completely.
10. One big block of text
An email does not need to be a dissertation, or even a large paragraph. Enough said.
Email design eyesores can be easily avoided with the right font and color choices, a prominent call to action, the perfect mix of text, images and white space, and it never hurts to get a second opinion. Did we miss anything that gets to you? Let us know in the comments.
For more tips, check out our free email design guide.