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4 Tips to Refresh Your Email Marketing Strategy

Wed, 01/14/2015 - 06:00

Email marketing continues to reign supreme when it comes to reaching consumers. When compared to Facebook and Twitter marketing, it’s nearly 40 times more useful for acquiring customers. To help refresh your email marketing strategy this year, we’ve outlined four tips to make sure you’re on the right track.

1. Make emails mobile friendly

Mobile is the preferred method for reading emails. According to a study from Mobile Ink, 65% of email is being opened on mobile devices. And that number continues to rise as more people purchase smartphones. From 2013 to 2014, the amount of smartphones shipped worldwide increased by 23.8 percent. By 2018, 1.8 billion smartphones will be used around the globe.

In a perfect world, your emails will pique customers’ interest when they’re on the go, and they will make an immediate purchase or do so when they get to their laptop or desktop. 

How to implement: Your emails need to be use responsive design, which means they adjust to the screen size of any device. If you’re using templates in the latest version of VerticalResponse, your emails are automatically responsive, and you don’t need to do a thing. If not, you may want to hire a designer, or it might be time to use an email service provider that provides responsive templates.

Along with responsive design, we recommend using a serif font (those with legs or tails) for your headlines and sans serif fonts for any other text. These are easiest to read on a computer screen. Use font sizes between 12-22pt to make sure your email is readable. Headlines can be 22pt, additional font in the email can be 12 pt or more.

2. Ask your audience what they want to read or see

To get a grasp on what content your audience wants to receive, you have to ask. You can survey them, and then use the results to dictate the kind of content you create. Ask about what kind of content appeals to them, what products or services they’re interested in. You can also ask how often they want to receive email from your business. 

How to implement: There are many free survey products you can use to get a grasp of what your audience wants. For example, there’s SurveyMonkey, KwikSurveys, and SurveyPlanet, just to name a few.

Surveys are easy to create with these DIY sites. Just remember to keep your survey short, maybe 5-7 questions so you don’t lose your audience. Once you complete the survey, include a link to it in an email.

3. Measure results

An email marketing strategy is never complete without some form of measurement. You have to know how you did to improve upon your efforts the next time around.

“Create content that suits your audience but also spend time measuring it,” says Jasmine Sandler, an independent digital marketing expert. “You need to measure it as much as you create it.”

How to implement: Here’s a quick list of metrics to watch along with the average rates you should aim for.

  • Conversion rate: How many people clicked that call-to-action link you included in your email? How many downloaded that how-to guide you’re advertising? Did anyone make a purchase from the last email you sent? The average conversion rate is five to 10 percent.
  • Bounce rate: How many emails that you sent were undeliverable? The average bounce rate, depending on your industry, is between eight and 12 percent.
  • Open rate: How many of the emails were actually opened? The average open rate for brand emails is 18 to 25 percent.
  • Unsubscribe rate: How many people clicked “unsubscribe” at the bottom of the email? The average unsubscribe rate is .25 percent.

Note: All these metrics can vary based on your industry, your list and your mailing practices. Need more help gauging your metrics? Check out this previous post.

4. Email your blog posts, videos and images

You put a lot of effort and energy into your blog posts, videos, or images. You should include this content in your emails.

“If you’re wise, you can leverage other content that you’re spending money and time creating,” says Sandler. “You could send out a list of the hottest articles of the week or a wrap up.”

Aside from the fact that you’re going to get more eyes to see your content, you can also increase your website traffic.

Look at Carol Tice, who runs the Make a Living Writing blog for freelance writers. The entrepreneur, who boasts 12,000 subscribers to her blog, sends out sections of it to her readers and prompts them to “read more” on her website. VerticalResponse does this successfully with our weekly VR Buzz newsletter. 

How to implement: Choose content, images or videos that have already received a lot of hits, likes or attention. It’s a good indication that your readers enjoyed them. Don’t include an entire article in your emails; include only a teaser, and then link to the rest of the article on your website or blog.

There are many factors that go into a successful email campaign. As long as you plan ahead, and are willing to look back at your work to see what you can improve, you will be on your way to a better email marketing strategy.

Get six more ideas in our free guide, 6 Ideas to Refresh Your Email Marketing. Ready to get started? Send your emails, newsletters and offers for free with VerticalResponse. 

Kylie Jane Wakefield is a freelance writer and content creator in Los Angeles. She’s written for NewsCred,, Forbes, Tablet Magazine, and The Jewish Journal of Los Angeles.

© 2015, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

The post 4 Tips to Refresh Your Email Marketing Strategy appeared first on VerticalResponse Blog.

Top 5 Affordable Tools to Make Infographics in a Snap

Tue, 01/13/2015 - 06:00

What makes infographics so popular? Jennifer Gregory, a content marketing writer and blogger, says that infographics have become more prominent because, “Each of us learns differently. A lot of people are visual learners. Seeing the visual illustration of a concept is useful for a large percentage of people.”

Plus, Infographics are 30 times more likely to be read than a normal text article, according to HubSpot

To effectively produce an infographic, large companies turn to their creative team, but small businesses might not have the same resources. Thankfully, there are a number of sites that can help you create infographics quickly and on a budget. We’ve put together a list of the top five:

1. Piktochart

Piktochart comes complete with pre-programmed themes, more than 1,000 images to choose from and the ability to share your completed infographic. You can try is out with a free package, where you’ll be able to use the templates and 20 uploaded images, or pay up to $29 a month to receive the full benefits, which include icons, privacy controls and 200 uploaded images.

2. Canva 

Canva offers a free, simple to use platform that contains hundreds of fonts and millions of images to incorporate into an infographic. Premium images are only $1 each, and the photos can be edited right within the program. You can share and edit your infographics with coworkers at any point in the creation process.

3. Venngage

Like Canva and Piktochart, you get a limited number of free features on Venngage like themes, templates, charts and icons. The themes include reports, presentations and posters. Images from the web or your own computer can be uploaded into the infographic as well. Here’s a look at a few of the templates you can use in Venngage:

4. Visme

Visme, which is trusted by brands like Microsoft and Symantec, allows businesses to create infographics with a plethora of images and templates. When tapping into the free version, you can make up to three projects, are given 100 MB of storage space and can publish or download infographics as JPGs.

For $5 per month, you gain access to all charts and infograph widgets, premium support and 250 megs of storage.

Here’s what the inside of the Visme editor looks like:

5. Sprites

Want to create an interactive infographic? Try turning your infographic into a video with Sprites. The infographics themselves are fully scalable and ready for any device including iPhones and iPads, and users can choose from a number of themes and images for free. If you pay $6 per month, you will receive Google Analytics integration, the ability to upload custom themes and password protection on any infographics created.

Want to see what an infographic looks like as a video? Check out this example.

No matter which website you try, keep in mind that a good infographic serves the same purpose as a blog post, photo or newsletter. “When you create an infographic, it’s really important to approach it the same as you would an article,”says Gregory. “It has to tell a story in an interesting way, both visually and contextually.” 

We recently put together some of our favorite marketing infographics of 2014. Check them out.

Have you used any of these tools to create infographics? If so, tell us about your experience in the comments below.

Kylie Jane Wakefield is a freelance writer and content creator in Los Angeles. She’s written for NewsCred,, Forbes, Tablet Magazine, and The Jewish Journal of Los Angeles. 

© 2015, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

The post Top 5 Affordable Tools to Make Infographics in a Snap appeared first on VerticalResponse Blog.

The 3 Design Elements Every Memorable Logo Needs

Fri, 01/09/2015 - 06:00

What kind of statement does your logo make? Is it colorful, clean, and/or creative? Does it ignite enthusiasm, relay power, or exude spirituality? A recent study and infographic created by our parent company Deluxe reveals the impact your logo design makes. Plus, they include the three design elements every memorable logo needs. Discover design tips, the psychology behind design elements such as color, and more below.

Interesting findings from the survey/study include:

  • 80% of people surveyed say color increases brand retention
  • 37% of Fortune 500 brands use the color blue in their logo
  • 21% of Forbe’s “Most Valuable Brands” use Helvetica font

What color is your logo, and do you agree with the findings above? Let us know in the comments. 

GIve your business logo a lift with our logo design service

© 2015, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

The post The 3 Design Elements Every Memorable Logo Needs appeared first on VerticalResponse Blog.

Pinterest Releases Promoted Pins to All

Fri, 01/09/2015 - 06:00

Small businesses now have new social media advertising opportunities to try out in the New Year. Pinterest recently announced that they’ve released their successful Promoted Pin functionality to every U.S.-business as of January 1, 2015.

Promoted Pins were launched 8 months ago and tested in beta for particular brand advertisers. Pinterest found that while in beta, the Promoted Pins performed just as well, if not sometimes better than organic pins, achieving a 30% bump in earned media (free impressions) for businesses. They found that Promoted Pins also succeed for a wide array of industries, and perform long after a campaign ends (because, as they stated, Pins are evergreen and last forever).

In addition, Pinterest is also rolling out Pinstitute, “a new program for businesses to learn how to connect with Pinners and see an even greater return from Pinterest.” It aims to educate businesses about advertising options and is offering online workshops, tools, and webinars specifically for small businesses.

Here are more specifics regarding Promoted Pins:

What’s a Promoted Pin?

Promoted Pins are similar to promoted posts on Facebook, or promoted tweets on Twitter. The pins look like organic content, but are paid ads. Take a look at the example below from Pinterest. The pin with the shot of a lantern is the Promoted Pin.

It looks like any other pin, right? That’s the whole idea. Pinterest wants these promotional posts to blend in with the rest of its content. The only difference is that on the very bottom of the pin it says, “Promoted Pin.”

Why should you use Prompted Pins?

Promoted Pins are the new wave of social media advertising. By using this new program, your pins are put in front of a bigger audience than the organic audience you’ve cultivated. As more people are introduced to your products and business, you can increase your following and (hopefully) your sales.

Promoted Pins take your audience back to your website. That’s an automatic boost in website traffic. It’s a domino effect. More people see your pin, visit your site, learn about your business and buy your product or service.

What kind of success can you expect?

Pinterest rolled out the Promoted Pin program in September of 2013. A few businesses were selected to test it out. Big names like Kraft and General Mills have used Promoted Pins for close to a year and have had success. Since Pinterest has tested this program with some heavy hitters, it shouldn’t come with a lot of bugs.

On average, Promoted Pins are shared eleven times, which can boost the number of people who see your pin by 30 percent. That could be a big windfall for small businesses looking to boost their exposure and sales through social advertising.

Where do you sign up?

Ready to dive into the Promoted Pin pool? You can’t just sign into your Pinterest business account and get started. At least, not yet. Pinterest is asking all interested business owners to sign up for the service on its website. Pinterest will contact you with further details.

How does it work?

Once Pinterest gives your site the go-ahead, you’ll select a pin that you want to promote. Through a series of screen prompts, you’ll enter keywords to help your pin show up in search results. You’ll also define your audience by gender, location (city or regional area), language and device. You’ll set a start and end date, along with a budget.

Of course, there are things you can’t promote. Pinterest has a set of rules on its website that you’ll want to check out.

Do you plan to use Promoted Pins? If so, why? Tell us your thoughts in the comment section below.

© 2015, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

The post Pinterest Releases Promoted Pins to All appeared first on VerticalResponse Blog.

4 Social Posts That Can Captivate Any Audience

Thu, 01/08/2015 - 06:00

Social media posts might be short and sweet, but you need to go beyond the basic promotional message to standout in the jungle of posts, tweets and pins.

When it comes to being creative and standing out, wedding photographers JoAnne and Jason Marino have the market cornered. One look at their marketing photo for their business, Imagine Photography, proves it.

This dynamic husband and wife duo are known for their unique brand of photography and it spills into their social media marketing.

We could all use a little creative inspiration when it comes to social media. To go beyond the “Look, we’re having a sale!” post, we asked the duo, who run a small business just like you, to give us four social media posts that go beyond generic promotional messages.

1. Behind-the-scenes pictures

Don’t just talk about what your company sells on social media, show its personality. Take a behind-the-scenes photo once in a while and share it. Facebook photos generate 53% more likes than the average post, so keep a camera handy to snap a quick photo of the day’s events.

Whether that’s a shot of you packing boxes, donating to a local charity or hanging out with your clients like the Marino’s in the post below, it’s great to show the “human” side of your business.

“We do this as it not only gives clients a look at us behind the scenes, but it also shows that we aren’t just a company or a name, but fun people just like them,” says JoAnne and Jason Marino.

2. Knowledge

As a small business, you are an expert in your field. You have amassed a certain amount of knowledge and skill to get you where you are today. Why not share some of that knowledge with your social media audience?

Photographers can post a picture and explain how they took it, the lenses they used, the speed aperture, and filters.  Online retailers can share a blog post about the little-known demands of an internet-based business and a non-profit can offer deductible donation tips.

The Marino’s say these posts solidify your authority in the field to both clients and colleagues.

3. Real moments

Social media gives you the opportunity to share what the Marino’s refer to as “real moments.” By sharing a picture, quote or video that connects on an emotional level rather than a sales level, you’ll attract more viewers.

On the Imagine Photography Pinterest page, for example, this shot of a couple isn’t a sales push for the company, it’s a moment that others can relate to.

Try to share similar posts that evoke an emotion. For instance, non-profits can share photos or an article or about a family it recently helped, an auto mechanic can share a picture of himself covered in grease, working late on a customer’s car. Any image, video or story that your audience can make a connection with will work.

4. Social media love

When you team up with another business or organization, be sure to talk about the partnership or project on social media and tag each other.

When the Marino’s shoot at various wedding venues, they always include the business in their posts. Take a look at the example below.

Let’s say your business is working with a new website designer, mention the new plans on your social sites and give the designer a shout out. When your non-profit gets a big donation from a local business, head to your social channels to share the news and be sure to include the business in a thank you post.

By sharing these posts, you not only boost your exposure, but you also build a rapport with other brands. It’s a win-win.

By using these four ideas you can help increase your brand awareness, website traffic and sales. That’s what these posts do for the Marinos.

“Social media gives us an outlet to push content to a wide range of people that wouldn’t necessarily see our website. The shares, comments, likes, pins, repins and retweets we get on social media really draw people to our site to dig deeper into who we are which leads to more clients.”

Aside from promotional posts, what kinds of social posts work best for your business? Share in the comment section below.

© 2015, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

The post 4 Social Posts That Can Captivate Any Audience appeared first on VerticalResponse Blog.

Survey Reveals The Best Tone of Voice to Take with Customers

Wed, 01/07/2015 - 06:00

Have you ever read an email, Facebook message or a tweet and had a hard time interpreting the tone? It can be tricky to figure out the attitude behind a digital message. 

Tone is especially important for businesses that use email or social media to offer customer support. Customer support emails and messages come in many forms. Some small businesses send emails to communicate order related activities like shipping delays or overbooked services. Some use email or respond to messages on social media to troubleshoot problems and offer support or solutions.

As a small business, you have to choose your words and punctuation wisely to set the right tone. To help you craft emails with tone in mind, Software Advice, a company that helps small business owners find the right software, conducted a survey on this topic.

“We were looking to help customer service professionals understand the impact of written tone in email,” says Jay Ivey, market research associate with Software Advice.

The survey offers some great insight to help small business owners handle online customer service. With Ivey’s help, we breakdown the data and offer tips you can implement.

Casual or formal?

When offering customer support, do customers prefer a casual or formal tone? According to the study, 65% of customers prefer a casual tone to a formal one. This held true over a wide range of ages.

Ivey suggests using friendly, personable language in neutral situations. Taking a casual tone may help customers see your business as more personable, which can improve the relationship you have with your audience.

What’s casual and what’s too casual?

So what exactly does casual mean, are there any specific elements that go too far such as an emoticon (smiley face)?

Software Advice asked participants if emoticons, colloquial words or exclamation points were too casual. For the most part, participants are okay with casual email elements, with 49% giving all of these elements a green light. Here’s a breakdown of the results:

Local San Francisco startup/online florist, BloomThat is known for their excellent online customer service and friendly tone of voice. Check out their Twitter feed to get an idea as to how they handle customer service inquiries or complaints – Usually with a digital smile!

Tone should depend on the situation

While most customers want to keep their email conversation light and casual, it’s not appropriate for all situations. Your tone will impact your customer’s satisfaction, so it’s important to match your tone to the news that you’re about to deliver.

According to the survey, if you need to deny a claim and do so with an overly casual tone, 78% of participants say it will negatively impact customer satisfaction.

On the other hand, if you grant a claim or request using an overly formal tone, 65% of participants say it will negatively impact customer satisfaction.

Take a look at the pie charts below to see how your tone in these two situations can impact satisfaction.

“Always strive to understand your customers’ likely emotional state,” Ivey says.  “Adapt your word choice and tone accordingly. For instance, be especially judicious about using an informal tone in potentially sensitive situations, such as denying a refund.”

Again, it’s about finding a balance between casual and professional.

The point of a customer service is to listen and offer solutions. The best way to do that is by creating “humanized” messages. Customers want to know that your business cares about them and there’s a person listening to them on the other end. The study shows that you should always consider their feelings and create support emails that offer a casual yet professional tone.

© 2015, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

The post Survey Reveals The Best Tone of Voice to Take with Customers appeared first on VerticalResponse Blog.

6 Design Tips to Make Your Email Newsletter Visually Appealing

Tue, 01/06/2015 - 10:30

Many businesses rely on email newsletters to build customer relationships and keep their business top of mind with their audience. This powerful email tool has a lot of benefits, which is why small businesses like The Boxing Club work to ensure their newsletter design is visually appealing.

“I think the most important aspect of a newsletter is that it’s visual and engaging,” says Cassandra Velez with The Boxing Club. The fitness club in San Diego sends a monthly newsletter to current and prospective members.

With the help of Velez, we’ve created a list of six actionable design tips to make your email newsletter visually appealing. So let’s get started.

1. Create a header

Your newsletter needs a header. It’s the equivalent of a newspaper’s name. It sits at the very top of your newsletter and usually includes the title of your newsletter, company name and logo.

You can use online DIY tools to help you create your header. Check out Share As Image or Pixlr. With these programs, you don’t need any graphic experience to create and save graphics to your computer. Simply create your header once, and use it again and again.

Here are a couple of examples:

2. Let your logo dictate color scheme

To be visually appealing, your newsletter needs a color scheme. Since your logo is part of your header, consider using those colors throughout your email newsletter as font colors or borders.

3. Stick to standard fonts

When selecting fonts for your newsletter, the main priority is legibility. Stick with basic fonts like Times New Roman and Arial. You don’t want to use too many fonts either. Pick one or two fonts for the entire newsletter.

4. Use subheadings

Your newsletter should have several different pieces of content that are broken up by subheadings. It should look a lot like a newspaper. The subheadings should be in one of the clear fonts that you selected. The size of the subheadings should be smaller than what’s used in your header, but larger than the text you use for articles.

5. Stack content

If you’re using a newsletter template through an email service provider like VerticalResponse, you’ll be able to select a layout and add content to it. When it comes to layout, you want to stack content or section it off in blocks.

Here’s are two examples from Behance and Format:

6. Use pictures

A well-designed email will have a good balance of text and images. When a recipient opens your email, they are instantly drawn to images. By adding a few pictures, you pull the reader in while enhancing the text at the same time.

When you create your next newsletter, add pictures that are easy to snap with your digital camera. For example, take a picture of an employee that you plan to highlight or grab a shot of your newest product to include in the next edition.

Of course, some businesses don’t have a lot of “photo-worthy” opportunities. An online magazine that sells monthly subscriptions, for example, might not have a lot to take pictures of. If you’re in the same position, use simple graphics, or consider buying stock images from sites like iStock to incorporate into your newsletter. We use stock images on our blog and in our weekly newsletter, the VR Buzz.

Overall, you want a email newsletter that’s attention grabbing. It should have a clean, organized layout that makes it easy for the reader to digest all of the content. These tips are meant to spruce up your newsletter, increase readability and ultimately create an email newsletter that your audience looks forward to.

Know of a nicely designed email newsletter? Share it with us in the comments.

Create your own visually stunning email newsletters with VerticalResponse.

© 2015, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

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4 Aspects Every Outstanding Product Announcement Needs

Mon, 01/05/2015 - 09:20

Email is a fantastic way to announce a new product or service your business is offering. The key to getting your audience excited about your latest business offering is by answering these four questions in your next product announcement email:

  1. What is is?
  2. Why should I care?
  3. What’s included?
  4. How do I get it?

Tell them what it is: 

Get to the point. Let your audience know exactly why you’re emailing them, and the product or service you have available.

For example: “ABC Yoga Studio is happy to announce a new Vinyasa class” or “Our latest collection now available at XYZ Clothing Store.”

Be simple and direct in letting your audience know what is new. Use your brief, short and direct statement as your email headline or even your subject line. Within your email, you should also include an image of the new product or a picture that represents your new service. Yes, it’s really true that a picture is worth a thousand words, and that’s one thousand less words you need to write to help sell your new product!

Let them know why they should care: 

In your email, tell your audience why they should spend time caring about your message. Tell them directly and succinctly what the benefits are to your new product or service that would directly impact them. Make it relatable to a problem they are trying to solve.

In our yoga studio example, you could say something such as, “Our new Vinyasa class is perfect for students looking for more movement and flow between poses. It’s great for strengthening the body and mind.” Clearly articulating the benefits of your new product or service can pique the interest of customers.

Tell them what’s included:

The goal of a product announcement email is to get your readers interested enough to click on your call to action. You don’t need to include a laundry list of every single item that’s included in your new product. However, you should include the main features that would be of interest.

In our clothing store example, you could say something like, “Our latest collection inspired by the early ‘70s includes Jane bags, jumpsuits, suede skirts and more. All of our clothing is made with our promise of quality.”

A simple list of the key features of a new product or service will help keep your email focused. If you’re offering a special discount or promotion to introduce the product, that should also be very prominent in your email. For example: “For a limited time only, save 15% off any item in our new collection.”

Tell them how to get it: 

Make it very clear what your email recipient needs to do to get your new product or service. If you’re selling the product or service online, a clear “Shop Now” button works. If you want to drive people to the website to get more details, try “Learn More.” If you want to drive users to call or visit, make your phone number or your physical address stand out in the email.

We have a handy call to action button generator for your emails.

Here’s a great product announcement email from Picjumbo. This email includes all four pieces of information that should be in an announcement email. It has a strong headline telling people what’s new. The sub headline tells the recipient how this new product can benefit them. The body copy provides a little more detail as to what is included in the new plugin and highlights their introductory price. Plus it has a big call to action button that reinforces their offer.  

Using these four must-include items in your next product announcement email will give your customers a better understanding of your new product or service, and will hopefully lead them them to click, buy, call or stop in.  

Send your next product announcement email for free with VerticalResponse.  

© 2015, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

The post 4 Aspects Every Outstanding Product Announcement Needs appeared first on VerticalResponse Blog.

SEO Tips for 2015

Fri, 01/02/2015 - 09:24

Get your business found by search engines and potential customers in the new year. In this two minute video, our Search Engine Optimization manager, Chipper, provides SEO tips for the New Year, including the importance of mobile, and search engines such as Bing and Yahoo!

Get more marketing tips and tactics by subscribing to our weekly blog updates.

© 2015, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

The post SEO Tips for 2015 appeared first on VerticalResponse Blog.

2014′s Updates & New Features + What’s to Come in 2015

Thu, 01/01/2015 - 06:00

We released a new version of our email marketing product back in March, and throughout the year we continued to release new features to make it better based on your feedback. Here’s an overview of some of the features we added this year, and a look at what’s to come in 2015.

Note: Features in this post are available in the newest version of VerticalResponse only. 

New Features Added in 2014

1. Quick Lists

After you’ve sent an email through VerticalResponse, you can easily create a new lists including people who opened your email, those who didn’t, and/or people who clicked on links in the email, all with a simple click of a button. We organize these new lists with your existing lists. These new lists allow you to quickly send targeted messages to people who didn’t open your message, and allows you to to send more info to people who clicked certain links.

2. Detailed Reporting

We also added more detailed reporting, allowing you to see which email addresses opened and clicked your email, as well as which ones bounced or unsubscribed.

Read all about quick lists and detailed reporting in our post here

3. Hosted & Embeddable Sign Up Forms 

Sign up forms allow you to easily collect high-quality, opted-in email addresses for your mailing list(s). We released both web hosted sign up forms, which we host for you on a landing page, as well as embeddable sign up forms, which you can place directly on your website or blog.

Web hosted sign up forms are responsive (the design adjusts to a variety of screen sizes), and some match similar email template themes found in your account. They also include thank you pages, which appear after someone enters his/her email address in your sign up form. (Psst… This is a great place to tell your new subscribers when then can expect to hear from you!)

Read more about the sign up forms feature here

4. Image Editing 

We added a new image editing tool that allows you to crop, resize, and give your photos, logos, or graphics extra polish and pizzazz.

5. Pay as You Go

In addition to our subscriptions, we implemented the “pay as you go” payment option, which offers flexibility. You can buy and use email credits only when you need them, no contract, subscription, or long-term commitment necessary.

6. Autoresponder Welcome Emails

We launched autoresponder welcome emails, which email immediately or automatically after someone subscribes to your email list. Sending an automatic welcome email helps keep new subscribers engaged, interested in your business, and with the right messaging, will encourage them to become a customer.  

Check out the 7 Reasons Your Business Needs a Welcome Email.

New Integrations for 2015

New Salesforce app – We currently have an integration with Salesforce for our classic product. In 2015, we’ll be creating a new Salesforce app for our latest email marketing product. New functionality will include easy contact synching between Salesforce and VerticalResponse, automatic email stats updates, and quick list creation, plus an entirely new look and feel.

Wix – Almost 60,000,000 users create and manage their websites with Wix. We’re building an application that easily includes an email sign up form to your Wix built website. In just a couple of clicks you can easily add a sign up form and start growing your email list. You’ll be able to match the form to the template and colors you already have, create a thank you message, and all the sign ups will go right to your VerticalResponse account.

New Features for 2015

Timed Autoresponder Emails – Our next autoresponder feature will be timed-based. These autoresponders are commonly known as drip emails, or drip campaigns. They allow you to set up and schedule a series or campaign of automatic emails based on a timing sequence you determine. Timed emails are great for a series of instructions, for an onboarding process, for product or service tips for new clients, promotions, events, etc.

List Management – We’ll be adding the ability to segment, sort and search within your email lists. We’ll also include segmentation suggestions or recommendations that can be successful for your business.

We’ve enjoyed hearing your feedback, and we’re excited for our features and integrations coming in the next few months – They’ll make our system easier for you to use, which gives you more time to run your business. We still several more features coming in 2015, so stay tuned. What’s on your wish list? Share with us the comments. 

Ready to get started? Send emails, autoresponder welcome emails, newsletters, offers and invitations for with VerticalResponse.

© 2015, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

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The 14 Best Marketing Infographics of 2014

Wed, 12/31/2014 - 06:01

Everyone loves a good infographic. They combine visually attractive design with useful tips, fascinating statistics, and other information that’s actionable and easy to digest. What’s more, they’re tailor-made to be shared, forwarded, tweeted and pinned! With 2014 nearly over and 2015 almost here, we’re turning back the clock to take another look at some of the best marketing infographics of 2014:


The 6 Elements of a Powerful Blog Post; Quicksprout

Email Marketing:

Email Client Market Share; Litmus

State of Email Marketing 2014: Mobile vs. Desktop; Attractivo

The Dos & Don’ts of Email Delivery; VerticalResponse

“Hot” Marketing:

Trending Types of Marketing You Should Have Tried Months Ago; Sideqik


Future of Retail Study 2014; Walker Sands

Social Media:

Why Nonprofits Need a Social Media Strategy; Winspire

Snapchat for Brands; The Website Marketing Group

30 Reasons Why Pinterest Will Rule Social Media in 2014; Omnicore

The Psychology of Twitter; eLearners

How to Market a Business on Facebook; Wyzowl

Social Media Cheatsheet; Womanhood

Search Engine Optimization aka SEO

What SEO Used to Be vs. What SEO Is Now; Quicksprout

Toronto SEO 2014 Trends; Implode Media

Have any favorite infographics of your own from this year? Share in the comments. 

Want more industry tips and info? Subscribe to our weekly email newsletter.

© 2014, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

The post The 14 Best Marketing Infographics of 2014 appeared first on VerticalResponse Blog.

SEO’s Biggest Changes in 2014 – What Went Down?

Tue, 12/30/2014 - 06:00

SEO is an ever-changing industry and 2014 was no exception. Some of the biggest SEO happenings went down in 2014, so let’s review!

Google’s Big Algorithm Updates

Both of Google’s big algorithms, Panda and Penguin, got major updates in 2014 and both are moving to rolling updates. This means that in the future, there will be no release date for the algorithms, instead they will constantly roll out.

  • Panda 4: In May of 2014, Google updated the Panda algorithm. This was the fourth major update to the content focused algorithm. Google also announced that the data refreshing would be on-going and there wouldn’t be huge announcements for every update.
  • Penguin 3: After more than a year of no updates, Google finally updated the link based Penguin algorithm in October. This update was a long time coming and very much needed for webmasters that had done lots of hard work cleaning up their backlinks.

Search Market Share Changes  

  • Firefox drops Google for Yahoo: It was big news when Firefox opted to make Yahoo! the default search engine for the next few years. This change immediately took a decent size chunk out of Google’s market share. Yahoo! now has about 30% of the search engine market. **Don’t forget that Yahoo! uses Bing’s data for it’s search results.
  • Facebook drops Bing: The social network giant dropped Bing from within their search results. Previously Facebook would allow you to search on the web (using Bing) as well as within Facebook.  Facebook recently released the ability to search from your past posts sparking rumors they may be going after some of Google’s search share in the future.

Guest Blogging Sorta Died

Matt Cutts’ declared guest blogging (for SEO) dead earlier this year, which was one of the bigger stories in the industry. Whether you are against it or not, if it is spoken by Cutts it becomes Google law. We crafted a post of some ideas you can do instead.

Link Networks Busted Worldwide

Even in Matt Cutts’ absence, his webspam team works very hard to combat spam and link networks, busting link networks across the globe.

We’ve consolidated the SEO year in review in an action-packed video here. How did all these SEO changes affect your business in 2014? Was it positive or negative? Share in the comments.

© 2014, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

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6 Tips to Whip Your Subject Lines into Shape for 2015

Mon, 12/29/2014 - 06:00

It’s almost a New Year and that means the inevitable New Year’s resolutions. One of the most common resolutions is getting into shape. We’re here to act as your personal email trainer and help you chisel your subject lines into lean, mean open inducing machines. 

Here are some tips to whip your subject lines into shape this year:

1. Trim the excess

Subject lines should be concise and punchy. Many people check their email on their phones, which means longer subject lines can be cut off. As we mentioned in “Successful Subject Lines Deconstructed,” most email programs limit the subject line to around 50 characters. If your subject line is too long or too wordy, trim it down.

2. Avoid fatigue

When you start a new workout regime, you want to mix it up with new things to avoid fatigue. When you’re creating stand out subject lines you also want to stay away from overused marketing terms.

Words like “money,” “deal,” “sign-up” and “gift” are used in subject lines often, however these cliché words may turn off your recipients.

We’ve got a list of “20 Powerful Marketing Words & Phrases That Sell or Repel” that can help you too.

3. Strengthen your marketing muscles

We’ve covered marketing words to avoid, so let’s talk about marketing words you should use. Think about emotions. People want to be in on something new, but they also want a great deal. That’s why power words like “new” and “sneak peek” and “off” (as in $100 off your first dental exam) can work well.

Check out our post, “Psst! Want to Write Irresistible Subject Lines?” to learn the power of negative and positive emotional response subject lines.

4. Motivate with urgent calls to action

Everyone needs motivation. When it comes to subject lines, create a sense of urgency. Tell your customers what you want them to do with a call to action.

For example, “Only 4 spots left for the cooking class! Reserve yours today!” or “Call today to get your sprinkler deal before temps drop!” This sense of urgency tells your recipient what your email is about and what immediate action they should take.

5. Mix up your routine

Have you hit a marketing plateau in terms of open rates? Try something different each time you send and then check your email analytics. Here are a few ideas to experiment with:

  1. Pique their curiosity. Try a joke or a can’t-resist deal in your subject line.
  2. Be ironic. Ryan Hughes, co-owner of Port Crossfit, spotted an article that fit his business, so he shared it with his clients. The article, “The Top 5 Ways to Gain a TON of Holiday Weight” made for the perfect segue into his call to action in the body of his email: “Today is the last day to sign up for our New Year Transformation Challenge at the early bird rate. You will have until 12 p.m. tomorrow to sign up for just $99 and then it will go up to $149. So what are you waiting for? Click here to sign up.”
  3. Make recipients feel good about themselves. Say thanks or promote a cause in your subject line. For example, a non-profit could thank supporters for recent donations.
  4. Give them an incentive. Offer deals to customers if they refer a friend or share your content on social media.
  5. Personalize it. For example, an auto repair shop could send out a reminder email with this subject line: “Jessica’s car is thirsty for its 3,000-mile oil change.”

6. Get a spotter

Just as you have a partner at the gym, get an email partner. Have a second set of eyes review your email before it goes out. Still, mistakes happen. If you accidentally send the wrong discount, date or even the wrong name, don’t worry. Follow our advice and make a correction. Your subject line can say, ” Oops – We made a mistake. Please accept this coupon.”  

Once you get your subject lines in shape, it’s only a question of maintaining a steady pace of creativity. For more extensive personal training, check out our blog for additional tips.

Wendy Burt-Thomas is a full-time freelance writer with four books and thousands of published articles to her credit. Contact Wendy at

Send emails with strong subject lines by using VerticalResponse.

© 2014, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

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Image File Cheat Sheet: When to Use JPEG, GIF, & PNG

Fri, 12/26/2014 - 06:00

When it comes to formatting your images, is there really much of a difference between a JPEG, GIF, or PNG? Turns out, there is! Luckily, created a handy infographic explaining the differences. Learn each image file type’s history, pronunciation, best usage, and capabilities. Never get caught pronouncing GIF with a hard “G,” or using a JPEG in place of a PNG again.

Want to know what kind of images you should share? Check out our post: 12 Images You Should Share on Social Media

Learn anything new? Tell us in the comments section below.

Use VerticalResposne to send emails filled with beautiful JPGs!

© 2014, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

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The 10 Best Time-Saving Tools of 2014

Wed, 12/24/2014 - 06:00

Every business owner wants to save time. After all, time is money. In this modern world, apps and other online tools can help you get the most out of your workday. However, there are more than 1.3 million apps in Apple’s App Store and another 1.3 million in Google’s Play store. Who has time to find time-saving tools?

To help cut through the clutter, we asked dozens of small business owners to suggest an app or a tool that boosts productivity and saves time. Here’s a list of the apps that business owners say they couldn’t live without in 2014:

10. FastCustomer

Don’t wait on hold anymore. FastCustomer will make a call for you and alert you when someone else picks up on the other end. It’s one pet peeve you can cut out of your workday.

  • Cost: Free

9. Sortly

If your business deals with a lot of inventory, Sortly is the app for you. It’s a free iPhone app that helps you keep track of your stuff. You can snap photos of boxes that are in your storage room, or make a list of what’s in your overstock area.

  • Cost: Free

8. Toggl

Do you wrap up your day and wonder, “Where did my time go?” If you’re nodding in agreement, you should check out Toggl. Several owners suggest this online tool that works as a time tracker. With this tool you can see exactly where you spend your time and make the proper adjustments.

  • Cost: Free and paid packages available. Advanced tracking is $5 per month/person.

7. Slack

Tired of sifting through a mile long email thread to figure out what’s going on with a project? If so, try Slack. This tool is meant to make communication easier. You can create a project and keep all of your shared notes in one searchable spot.

“It’s much better than sifting through emails to figure out who is doing what and who owes what to whom,” says Josh Inglis, with PR firm Propllr.

  • Cost: Free

6. TimeTrade

If your business schedules customer appointments, you’ll want to check out TimeTrade. Customers can see your calendar and set up a date and time that accommodates their schedule.

“It saves a lot of time in the back and forth of attempting to find a mutually available time,” Linda Pophal, owner of Strategic Communications says.

  • Cost: Free and paid versions. Paid packages start at $49.

5. Pocket

How many times have you come across a blog post or a guide that you want to read, but don’t have the time to devote to it immediately? Rather than bookmarking the website or writing a reminder on a Post-it, use Pocket. With this tool you can save articles or videos that you want to check out later on.

It’s a time-saving tool for Sherry Holub, owner of design agency, JVM Design

“I save links as I’m surfing or researching,” she says. “This has really boosted productivity and saved tons of time over my old way of blocking off dedicated time just to search for articles.”

  • Cost: Free

4. Boomerang

Are you a Gmail user? If so, this handy tool can help you wade through the sea of email in your inbox. Boomerang allows you to schedule emails to send, set up email reminders and track your correspondence. 

David Waring with says it’s a tool he can’t go without. 

“This is an awesome tool that helps keep your inbox clean and makes following up on things super easy,” he says.

  • Cost: Free and paid versions. Paid packages range from $5 to $49.

3. Trello

This handy app is a checklist and project management tool. Small businesses can prioritize a to-do list, set deadlines, reorder tasks and share the list with others.

“Every small business should be using this. It has replaced the pad and pen to-do list for me,” says Jay Staniforth, owner of workout clothing business Bear Aesthetics.

  • Cost: Free

2. 1Password

Another popular suggestion is 1Password. Remembering all of your online passwords can be a hassle. You don’t have to write them down on a notebook or keep a mini spreadsheet on your computer anymore. With 1Password all you have to do is remember one “master password” and the app will do the rest. 

  • Cost: Free for Androids and $7.99 for iPhone users.

1. ZenPayroll

One of the most recommended time-saving tools is ZenPayroll. About a dozen small business owners suggested it, which is why we’ve put it at the top of our list.

Small business owners say this tool takes the hassle out of payroll with an easy-to-use platform and affordable pricing options. It comes with direct deposit, tax forms, employee accounts and reports.

  • Cost: $25 per month + $4 per employee. 


What time-saving tools do you rely on? Share your knowledge with others who are looking to maximize their time by listing your go-to app or tool in the comments.

Get more tips by subscribing to our weekly blog updates.

© 2014, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

The post The 10 Best Time-Saving Tools of 2014 appeared first on VerticalResponse Blog.

Facebook Releases Smart Content Tools & Improves Analytics

Tue, 12/23/2014 - 06:00

Facebook just introduced a new set of “publisher” tools that could help get your content in front of the right people.

Based on feedback from users, the social media giant released four new tools to allow business pages to reach specific people, interpret social media metrics and find content to share.

“Essentially, these tools make it easier for small businesses to run social media campaigns and maximize performance with less effort,” says Anna Hutson with Anvil, a company that offers social media marketing to clients.

Here’s a look at what these new tools can do for you:

Interest targeting

The key to marketing is to get your message in front of the right people. Facebook is making that easier by allowing Facebook page owners to share a post with targeted group of followers within their fan base.

Let’s say you run an online baby boutique that sells toys for newborns to preschoolers, and you just created a blog post that talks about the best educational toys for newborns. When you share the link on Facebook you now have the ability to target that message specifically to parents of newborns. How? You enter keywords like “newborns” and “new parents” and Facebook’s algorithm is going to find followers that have liked similar content and deliver it to their News Feed.

It’s a lot like segmenting your email list. You’ll be able to target a specific group within your social media audience, which is a huge win for small businesses, says Hutson.

“Rather than creating content and hoping it will resonate well with an entire audience, small business owners will now have greater flexibility and control to create tailored, custom messages that will better connect with subsets of their audience,” she says.

To use: You must enable the Target and Privacy setting. Currently, this function is only available on the desktop version of Facebook.  

Here’s what the function looks like in Facebook:

Post end date

Now you can put an end date on a post to stop it from showing up in News Feeds – This is especially helpful for removing timely posts (such as events or sales) so they don’t appear in people’s News Feeds after it’s ended. The post will remain on your page, but it won’t appear in feeds past the date and time that you set.

It gives you more control over your posts. It might also encourage you to post timelier content knowing that you can dictate when a post disappears from a feed.

To use: You must enable the Target and Privacy setting. Currently, this function is only available on the desktop version of Facebook.

Facebook offers this picture to show what the tool looks like:

Improvements to Insights

Facebook has also beefed up its analytics page, Insights. This page hosts a variety of metrics and charts to help small business owners understand how their content is performing. The newest addition to Insights is a Top URLs section, which allows you to see how many clicks a specific link has received. This section also shows you who shared your links.

Additional improvements include better sorting features and improved analytics from social media plugins.

To use: Go to your Insights page and new data should be available.

Smart publishing tool

Facebook is also working on what it calls a “smart publishing tool.” The tool is only available to a limited number of users right now, but its purpose is to identify stories that your audience cares about and publish those stories for you in your News Feed. This automation tool is optional, so you’ll be able to turn it on or off, but the idea is to help small business owners find relevant content to share. You won’t have to sift through posts and figure out which ones to share, Facebook will handle it for you.

Again, this tool is still in the testing phase so just a handful of media outlets have access to it, but if it’s a hit Facebook says it will become “more broadly available in the coming months.”

Have you tried any of the new tools? What do you think? Share your thoughts in the comment section below.

Get more social media updates by subscribing to our weekly newsletter, the VR Buzz.

© 2014, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

The post Facebook Releases Smart Content Tools & Improves Analytics appeared first on VerticalResponse Blog.

VerticalResponse’s Top 50 Marketing Blog Posts of 2014

Mon, 12/22/2014 - 09:43

Creating valuable content is a consistent mission for us here at VerticalResponse. In 2014 (so far), we published and produced more than 315 pieces of original content. This includes 18 videos, 5 infographics, 12 guides, and 280 blog posts. We gave tips, ideas, and actionable takeaways for a wide variety of marketing topics, tailoring our content to you.

Hard work also pays off. The VerticalResponse blog won “best web writing/content” at the American Business Awards. Sites including Fast Company, Mediabistro, Yahoo! Small Business Advisor, Small Business Computing, and Marking Land also highlighted our content. And, most recently, included us in their dynamic, “Top 50 Marketing Blogs On the Web” list.

But enough about us! To wrap up this busy year of content creation and consumption, we’ve compiled a list of the 50 most popular blog posts according to you, our readers. We divided the list into two sections: Most viewed and most shared on social media. You’ll notice some overlap between the two lists, but only by a handful! With that, enjoy this list and thank you, as always for reading, sharing, retweeting, liking, and letting us know what you think!

25 top blog posts by sessions/pageviews:

  1. The 30 Magic Marketing Words You Should Be Using
  2. The Top 20 Places Your Business Needs to Be Listed Online
  3. Busted: The Worst Email Subject Lines, Ever!
  4. The 9 Emails Your Business Should Be Sending
  5. How to Use Instagram to Sell Products
  6. The 8 Most Overused Words in PR and Marketing
  7. Tips to Creating an Engaging Internal Newsletter
  8. 50 Unique Ideas for Your Next Email
  9. The Best Ways to Promote Your Small Business Event
  10. 5 Easy (and Affordable) Ways to Show Customer Appreciation
  11. 12 Tips to Running a Winning Social Media Contest
  12. 20 Powerful Marketing Words and Phrases That Sell or Repel
  13. Facebook or Twitter – Which is Better for Your Small Business?
  14. Get the Most Bang for Your Buck: Google Adwords vs. Facebook Ads
  15. How to Handle a Crisis on Social Media
  16. Heartbleed Bug: What You Need to Know
  17. 3 Reasons Why Emails Don’t Get Opened
  18. 5 Elements of an Effective Call to Action Button
  19. How Email Marketing Helps Your Small Business
  20. 20 Interesting Holiday Fun Facts to Share
  21. 3 Ways the iPhone 6 Affects Your Emails and What to Do About it
  22. The Top 20 Most Effective Holiday Subject Line Words [Infographic]
  23. A Definitive Guide to using Facebook Insights for Your Business
  24. Avoid These 5 SEO Faux Pas
  25. 50 Inspiring Retail, B2B and Non-Profit Email Subject Lines


25 top blog posts by social media shares

  1. The 30 Magic Marketing Words You Should Be Using
  2. The Top 20 Most Effective Holiday Subject Line Words [Infographic]
  3. 5 Time-Saving Business Tools You Need to Know
  4. Psst! Want to Know How to Write Irresistible Subject Lines?
  5. How to Handle a Crisis on Social Media
  6. 5 Tips to Get Your Video Marketing Efforts off the Ground in 2014
  7. Are You Making These 5 Common Content Marketing Mistakes?
  8. Busted: The Worst Email Subject Lines, Ever!
  9. 7 Tips to a Stellar Welcome Email
  10. 5 Easy Ways to Blog in Less Time
  11. 7 Key Steps to Facebook Growth
  12. 10 Reasons Social Logins Could Be a Game Changer
  13. How to Survive the Winter Marketing Slump
  14. 7 SEO Myths Demystified
  15. 5 Easy (and Affordable) Ways to Show Customer Appreciation
  16. 3 Email Marketing Tips for the New Year
  17. 9 Must-Attend Retail Trade Shows for 2015
  18. 3 Emails Your Non-Profit Should be Sending
  19. 5 Terrific Tips for Stellar Holiday Service on Social Media
  20. Enhance Customer Engagement with Online Hangouts
  21. More Accurate Updates to Google Webmaster Tools
  22. Camera Shy & Short on Time? Try Screencasting to Create video Content
  23. Guidelines for Getting Awesome Guest Blog Posts
  24. Tips to Creating an Engaging Internal Newsletter
  25. How to Keep Your Email Newsletter Clicks & Readers on the Rise

Which blog post was your favorite and what topics would you like to hear more about? Let us know in the comments.

Stay up-to-date with our marketing tips and tactics by subscribing to our weekly blog updates.

© 2014, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

The post VerticalResponse’s Top 50 Marketing Blog Posts of 2014 appeared first on VerticalResponse Blog.

Facebook Introduces New Search Feature – Should Google Be Worried?

Fri, 12/19/2014 - 06:00

Facebook is making changes once again. But unlike other changes they’ve made recently, this one will be much more welcome by Facebook’s 1.3 billion monthly active customers. Facebook introduced an improvement to their search functionality that will now allow customers to search their past posts. So if you’re trying to find that new restaurant your friend told you about, or that link to the “best chocolate chip cookies” ever that your mom posted, you can do it quickly and easily using this new search functionality.

And it doesn’t end there; some news outlets such as Time are stating that “Facebook’s new search feature is a thinly-veiled shot at Google.” While Facebook’s search has been limited up to this point, this one improvement is unlikely to supplant Google’s stranglehold on search. Privacy settings may inhibit a robust social search experience for Facebook. Because users can’t search the entire platform like Twitter, or the entire Internet like Google, it’s hard to imagine any real volume of search migrating to Facebook in the short term.

Facebook’s new search functionality is currently only available for US English on iPhone and desktop.

For a quick explanation of Facebook’s new search functionality, check out our latest episode of Tips in 2 below.

To get more specific information about how the new search works with your Facebook privacy settings, check out Facebook’s search page for details. 

Sign up for our weekly blog updates to get more digital marketing tips and how-to’s. 

© 2014, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

The post Facebook Introduces New Search Feature – Should Google Be Worried? appeared first on VerticalResponse Blog.

Email Marketing Helps S&S Brand Whet Its Customers’ Appetites

Thu, 12/18/2014 - 06:00

From reality TV (“BBQ Pitmasters”) to cooking shows (“Barbecue U with Steve Raichlan”), to say America is a bit obsessed with barbecue might be an understatement. In San Francisco, S&S Brand is fanning the flames with its regionally influenced, handcrafted barbecue sauces, spice rubs and brine mixes for meats and seafood. 

Founders Sarah Burchard and Spencer O’Meara together have more than 30 years of restaurant experience working as chefs at some of the most acclaimed restaurants in San Francisco. S&S Brand sauces, rubs and mixes are available for purchase on their website, at dozens of specialty food and grocery stores across the Bay Area, and at food festivals, artisan markets and pop-up shops. (Check out the video below!)

A VerticalResponse customer since 2011, S&S Brand has organically grown their email list from zero to hundreds of subscribers who’ve sign up for their emails on the S&S Brand website and at events. The company sends at least one newsletter per month that includes a calendar of events, recipes, product news, discounts and links to new posts on Sarah’s barbecue blog, City Que

We recently caught up with Sarah and Spencer during one of their “bottling days,” where they hand-poured fresh-off-the-stove barbecue sauce into hundreds of jars in anticipation for the holiday retail rush. (The smells were amazing!)

Check out even more customers who use email to grow their business, like The Epicurean Connection.

© 2014, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

The post Email Marketing Helps S&S Brand Whet Its Customers’ Appetites appeared first on VerticalResponse Blog.

5 Tips to Improve Your Non-Profit Emails

Wed, 12/17/2014 - 06:01

Email marketing isn’t just a successful marketing tool for retailers and service-based businesses, it can yield impressive results for non-profits too.

A study from M+R Benchmarks, an organization that tracks online fundraising and advocacy for non-profits, shows 35% of online donations are connected to email marketing.

To maximize your marketing efforts, here are five tips to improve your emails:

1. Send a variety of emails

Non-profits need donations and volunteers, but that doesn’t mean every email you send has to ask for support. You should send a variety of emails. From newsletters to gratitude emails, you want to engage with your audience. We asked Katie Chapman, a philanthropic advisor and CEO of Fullanthropy, to help us create a list of emails that you should send throughout the year:

  • Welcome email. When a new contact signs up for your email list, greet him or her with a welcome email. Here’s an example:

  • Gratitude email. When donations are received, make sure to thank each supporter with a gratitude email.
  • Stewardship email. At the end of a campaign, tell donors how it went. For example, tell donors that as a result of their contributions 50 kids now have winter coats.
  • Explainer video. Show your supporters what you’re working on by sending a link to a video that explains a new project or your mission. Here’s an example:

  • Newsletter. On a regular basis, keep your followers up-to-date with a newsletter.

2. Vary your calls to action

Inevitably, you will send emails that ask for donations or support of some kind. Many non-profits use “Donate Now” as the go-to call to action, but there are other phrases you can use that sound less like a plea for money. The next time you create a donation-based email, consider using a call to action from this list:

  • Join Us Now
  • Take Action
  • Get Involved Today
  • Join the Fight
  • Help a Family in Need Now
  • Support Your Animal Humane Society (change to your non-profit’s name)
  • Give the Gift of Food (alter to fit the service you provide)
  • Send a Military Care Package Now (alter to fit a specific package you provide)

3. Add an attention-grabbing image

As a non-profit, one of the best ways to encourage your audience to get involved is to show them how they can help. Take a look at the example below from World View. The picture of the 9-year-old girl who was injured in an earthquake is what grabs your attention. That image alone propels readers to act.

Supporters are more likely to help your cause if they can relate to it on a human level, says Chapman.

“Pictures always tell the story better than words and make your emails more interesting,” she says.

Try to include an image that shows the need that your non-profit meets or showcases what your organization has accomplished.

4. Select two readable fonts

When you create an email, you have a multitude of fonts to select from. To ensure your audience can read your email, select clear fonts. You should stay away from odd fonts that use symbols or hard-to-read cursive letters. You’ll also want to limit the number of fonts you use. Don’t use more than two fonts in an email. Here’s a quick list of go-to fonts:

  • Tahoma
  • Times New Roman
  • Trebuchet MS
  • Arial
  • Rockwell
  • Gil Sans
  • Cambria

5. Pick a color scheme

Think of an email as an outfit. When you get dressed in the morning, you select colors that match or complement each other. The same is true for your email color scheme. Pick two (maybe three) colors to use throughout the email.

For more design tips, check out our post, Don’t Let Your Email Look Defeated – 3 Essential Design Elements.

Get more email tips tailored for non-profits in this guide: A Fundamental Guide to Email and Social Media Marketing for Non-Profits.

Send your non-profit emails with VerticalResponse - we have a very special non-profit program including 10,000 free emails per month. 

© 2014, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

The post 5 Tips to Improve Your Non-Profit Emails appeared first on VerticalResponse Blog.