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3 Free Content Curation Tools That’ll Enhance Your Social Posts

Wed, 02/11/2015 - 06:00

Social media is an important part of your small business marketing plan. Coming up with relevant and interesting content to post on a regular basis (that isn’t just about your biz) requires a little extra time.

At this point, you might be thinking that you don’t have time to sit around, browse the web, find great content and then post it to your social media accounts. Thankfully, there are free and low cost tools out there designed for busy small businesses like you. 

You can use curation tools. These social media tools find or suggest content that your audience will like and make it easy for you to share it. Here’s a list of three to check out:

1. Swayy

Swayy is focused entirely on social media curation. You tell it what topics you’re interested in and it’ll generate a list of related content. It also looks at your posts, your audience’s interests and their engagement with your business to add to the list.

The content is presented in a visual way, making it easy to scroll through and find interesting items to share. Here’s what a curated list of content looks like:

If you what to share something, you can do so immediately or schedule it to appear at a later date. Swayy will analyze how well it did with your audience and refine the content search for the next time around. You can also view your analytics reports in real-time.

The free version gives you one dashboard. If you want to add to it, plans start at $9 a month.

2. Zite

Similar to Swayy, Zite gives you a list of content that matches your interests. As you look through the content, you can “like it” and the site will suggest similar content. As your list of liked content grows, the site hones in on your taste and gives you specifically tailored content to check out.

It has a clean layout, mimicking that of a newspaper or magazine. Here’s an example of what you’ll see:

When you find a must-share article, you can post it directly to your site or social networks.

Added bonus: It’s free.

3. Hootsuite

Hootsuite is a popular social media tool. Many small business owners use it to manage multiple social sites, but it suggests content too. There’s a “suggested content” section where you can select topics of interest and get a list of popular posts that fit in that category.

If you see something you like, you can post it to your account with a few easy clicks. Here’s what it looks like: 

As you can see, the content is set up in a list format, which is a different look than other tools.

As mentioned, Hootsuite is not just a curation tool. It’s a social media management tool as well, so you can access several social sites all from one dashboard, which is helpful for Aly Silverio, founder of independent clothing line Jawbreaking.

“It’s awesome being able to line up our tweets and not have to worry about constantly being on our phones to post tweets,” she says.

You get a double feature with this tool: curation and management.

There is a free version, with limited features. Paid plans start at $9.99 a month.

How to get started

Before you dive into any of these platforms, figure out what specific goals you want to achieve. Are you hoping to drive more visitors to your website? Would you like to find relevant content to share with your audience? Are you curious about whether or not your audience enjoys the content you’re sharing?

Once you know what you’d like to achieve, try out the free versions of the platforms and select one that fits your needs. 

Which social media curation tools are your favorites? Let us know in the comments section below.

Get more helpful content tips by subscribing to our weekly email newsletter, or checking our more content on our blog here

Kylie Jane Wakefield is a freelance writer and content creator in Los Angeles. She’s written for NewsCred,, Forbes, Tablet Magazine, and The Jewish Journal of Los Angeles.

© 2015, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

The post 3 Free Content Curation Tools That’ll Enhance Your Social Posts appeared first on VerticalResponse Blog.

3 Emails You Should Be Sending But Aren’t

Mon, 02/09/2015 - 06:00

When it comes to email marketing, many small business owners rely on only a few emails to try to accomplish goals. While newsletters, event emails and offers are your email bread and butter, it’s important to have a variety of email types in the mix.

To keep you from getting in a routine of sending the same thing over and over, we’ve put together a list of less common email types that you can add to your email marketing plan. Give one of these emails a try to spice up your content and keep subscribers coming back again and again.

1. New content email

When you write a new blog post, create a must-see infographic, or post a new video on your website, you should share it in an email.

It would be amazing if your target audience checked your website or blog on a daily basis, but that’s probably unrealistic. Your new post might go unnoticed, unless you tell people it exists. That’s where email comes in. Send an email that offers a brief summary of what’s new and share a link.

If your business is creating and sending a lot of content each week, each email could promote a few pieces of content. You want to encourage more website traffic, but you don’t want to overwhelm inboxes in the process.

Here’s an example of an email that entices readers to check out a new article: 

What we like about this email:

  • It’s short. You don’t have to write a long description of the content. It’s okay to keep it short. A few sentences is fine.
  • A creative image. This article, which talks about learning from failure, isn’t an easy piece of content to find an image for. However, the author thought outside of the box and found a picture that fits.
  • Clear call to action. The reader should click on the red text link. The obvious call to action is an important component in this email. They could have also used a call to action button to make it even more obvious. You can create on using our free Button Builder

2. Customer appreciation email

It’s common to send a newsletter that updates your clients about recent news, or emails that encourage sales, but sometimes it’s a good idea to just say thanks. Everyone appreciates a thank you, which is why you should take the time to express it.

Whether your non-profit just reached a campaign goal, or your business just hit a milestone anniversary, send an email thanking your donors or customers for being part of that success.

Here’s an example of a customer appreciation email from a non-profit

What we like about this email:

  • Conversational tone. The text is inviting and talks to real people.
  • A way to engage. In this email, the reader can make another donation and continue to engage with the non-profit. (Businesses can include a link back to their website.)

You might also consider hosting a customer appreciation event. Retailers could host a customer appreciation sale with a discount offered to loyal customers. Service-based businesses can offer a discount via email for a popular service. Non-profits could host a thank you breakfast for key donors. Of course, you can invite guests via email.

3. Current event email

Consider creating an email that has a connection to a current event or trend. For example, you could send an email that has a holiday theme or is tied to another current event. 

Here’s a quick list of reoccurring events that you can focus an email on:

  • Regular holidays
  • Sporting events (just abide by any usage rights)
  • Weather changes
  • Changing seasons
  • Election time
  • Back to School
  • Local events, community celebrations
  • Obscure holidays (Margarita Day, Bring Your Dog to Work Day, etc.)

Of course, timing is key. In most cases, you can plan ahead. Mark your calendar with email reminders to ensure you send an email out before St. Patrick’s Day or the Back to School season.

Consider offering some kind of promotion or deal that’s connected to the event. For example, a pizza shop can offer 20 percent off for orders placed during the Pennant Race. A heating repair company can offer a discounted maintenance check on the first official day of winter.

When the Polar Vortex swept through the country last winter, a car rental business in St. Croix sent out an email encouraging winter bound residents to take a vacation.

“The rough weather in the Northeast gave this client a big boost,” says Perry Sheraw, managing director of Sugarmill Media, who helped the company compose the email. Here’s a look at what recipients got in their inbox: 

What we like about this email:

  • Humor. The connection between the snowstorm and mixed drinks is comical.
  • Great image. The image of a beach is a great lure for people who are tired of shoveling snow.
  • Creativity. The company took a current event and got creative with it, using it as a clever marketing tool.

Are there other emails that you can think of that are overlooked? Share your thoughts in the comments section below.

Send your emails for free with VerticalResponse. 

© 2015, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

The post 3 Emails You Should Be Sending But Aren’t appeared first on VerticalResponse Blog.

Emails We Love, Just in Time for Valentine’s Day

Fri, 02/06/2015 - 09:00

Valentine’s Day is quickly approaching and our inboxes are heating up with plenty of love-fueled messages touting everything from flowers and wine to tech devices and chocolate. Yes please to all of the above! This year, Valentine’s Day spending is projected to increase six percent according to a consumer survey conducted by Prosper Insights & Analytics for the National Retail Federation. Total spending is expected to reach $18.9 billion – a survey high. With that much cash on the line, everyone is vying for a piece of your heart and your wallet.

We perused our inboxes for a few of our favorites and thought we’d share the love.

Starting at the top with some standout subject lines:

  • Love is… 100% Chocolate
  • Fall in love at first step
  • You’re My Favorite
  • Hurry, Cupid’s Counting Down! Send a Special Greeting Card
  • We’re making Valentine’s Day a little sweeter
  • Show your files some love
  • A Valentine’s Day present any self-respecting music fan will love
  • Vogue loves you: Our Valentine’s Day special
  • Float Their Boat This Valentine’s Day!
  • Valentine’s Day and iPad. Made for each other
  • For love or money?
  • Valentine’s Day gifts for your one and only.
  • Free Shipping On Last Minute Valentine’s Day Gifts
  • You’ll ❤ Key Pieces for the Season
  • We’ve got a crush (or two). How about you?
  • Make Valentine’s Day Oh-So-Dreamy! Plus, Get $15 Off $100
  • Ten Ways to Say “I Love You”
  • The clock is ticking! Send Rebecca a Valentine’s Day bouquet from just $29.99
  • Cupid’s Here with Wine, Chocolates & $0 Shipping
  • Who’s the object of our fashion affection this month?
  • Here’s 50% off for Valentine’s Day. Go on, take it. Nobody’s watching…
  • Will You Be Our Valentine? Sweepstakes, News, & More To Show Our LUV
  • New ♥ PDF Pattern & Made with #%*!?
  • Last Chance to Get the Look You Love Before V-Day

Valentine’s Day isn’t just for humans. According to the study mentioned above, “a record one in five (21.2%) say they will include Fluffy and Fido in their Valentine’s Day plans, looking to spend a mere $5.28 on average – which equates to a whopping $703 million on pint-sized gifts of all varieties.” Here’s one from BarkBox that puts humor and a little “ruv in the air.”

February 14 doesn’t have to be all candy and kisses. Fitbit reminds us that loving yourself (or someone else) by getting fit is also chic.

We’re always a sucker for cute creative this time of year, and this cork heart by Invino had us swooning:

Southwest Airlines used the classic conversation hearts to start a Valentine’s Day conversation with subscribers:

Who doesn’t need gift ideas? Uncommon Goods delivered the goods with their top ten gift list:

Not a retailer on Valentine’s Day? Not a problem. One Medical Group shares the local love with San Francisco by offering a new member promo.

Showing every B2B company that you, too, can get into the Valentine’s spirit, check out this example from Hightail (formerly YouSendIt).

Turntable Kitchen, a vinyl and cooking subscription box woos us with a lovely quote, an enticing comparison (a 3 month subscription box full of recipes, ingredients and music is cheaper than a dozen roses), a cocktail recipe, and contest giveaway. What’s not to love?

How will you share the love this Valentine’s Day and get a piece of that $18.9 billion? Send your Valentine’s Day emails for free using VerticalResponse.

Editor’s Note: This blog post was originally published in February 2012 and has been completely revamped and updated for accuracy and relevance.

© 2015, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

The post Emails We Love, Just in Time for Valentine’s Day appeared first on VerticalResponse Blog.

You’re Invited: 6 Components to a Successful Event Email

Thu, 02/05/2015 - 06:00

Events and emails go hand in hand. Whether you host an open house, charity gala, webinar or customer appreciation day, the best way to promote your event and invite guests is through email. 

About 52 percent of VerticalResponse customers use our platform to send out event emails. Next to newsletters, they’re the second most popular email to create and send. That’s why we wanted to create a handy guide to help you with your next event email.

Using an example, we’ll breakdown the anatomy of a successful event email and explain the key components. We’ll also give you a few tips to make sure your email gets maximum exposure.

Let’s start by going over the anatomy of an event email. We’ll use this simple example that anyone can easily create:

1. Subject line

You need an engaging and interesting subject line to pull your reader in. It’s especially important with an event email because registration depends on getting the recipient to open your invitation.

Remember, a good subject line tells the reader what to expect, offers interesting information and has a sense of urgency that propels the reader to act. Using the phrase, “you’re invited” is also simple, yet powerful. Keep the subject line around 40-50 characters so it’s not cut off in a subscriber’s inbox.

2. Logo or company name

Sounds like a no-brainer, but you want to reinforce who the invitation is from by including your logo and company name clearly in the email. Using a masthead, as you would in a newsletter, works well. 

3. Reason

You’re throwing an event and/or inviting people to try something new, which is great, but why? Aside from telling people about the event, let readers know what’s in it for them. Will they learn something new? Will they get to make and take something home? Will they get to network with 500 people in their industry? Will they get to meet a new director or talk to someone interesting? Will they get a sneak peek at products or services? State your reasoning and people will want to come.

If you’re throwing a physical event and your venue is stellar (even if it’s your own business location), be sure to tout why people would want to visit the venue as well. You’d be surprised how often the venue or location alone persuades people to attend. If you’re giving people a glimpse behind the scenes of your own business, inquiring minds will be intrigued.

4. Event details

You obviously can’t have an event without a date, time and place. Be sure to include all of the necessary information in your email. If you’re throwing a physical event, include the full address of the venue, parking information, etc. If you’re inviting people to a demo, webinar, or new service, include full log in or sign up details. Also include a link back to your website, and contact info such as a phone number or email address for your business so someone can call with questions if need be.

5. Call to Action

Every email needs a call to action. Use a button maker to help with this task, and direct people to either your sign up form, your site, to a landing page, blog post, or even a Facebook events page with more details. 

6. Picture

Your invitation should include an image that represents the event. If your event is tied to a specific person, include his or her picture (including yourself!). This will help attendees recognize him, her, or you immediately. If you’re hosting a grand opening, include a picture of your new building. Is your event connected to a cause? Use its logo in your email. If you’re giving a demo, webinar, or introducing a new service, include an inciting snapshot. Images are powerful for engagement.

Bonus Tips

In addition to sending your event email, you should also do the following to drive sign ups and ticket sales:

  • Send more than one email

An event email isn’t a one-and-done deal. You should send at least three emails about your event. Be sure to send reminders to those who haven’t opened or clicked your email. The day before the event, send one last email to recap important information like where to park and directions.

  • Invite guests via Facebook and other social channels

In addition to inviting your contacts via email, you can also invite guests via Facebook by creating an event. It’s not only another way to promote your event, but you can invite people that you don’t have email addresses for. Creating an event on Facebook is quite simple. Facebook has step-by-step instructions on its website. It takes just a few minutes to do it.

  • Email past participants first, and/or offer them a discount

If this is a recurring event, reward past participants by emailing them first and/or offering them a discount.

  • Offer early bird and regular pricing

If your event comes with a cost, offer two pricing options: Early bird and regular. Reward people who jump on the opportunity early.

With these tips, your next event email should be a shining success. Do you send event emails? If so, tell us what works best for you.

You can use VerticalResponse to send your email invitations for free. Get started now. 

© 2015, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

The post You’re Invited: 6 Components to a Successful Event Email appeared first on VerticalResponse Blog.

8 Must-Dos for Pinning to Your Business Pinterest Account

Wed, 02/04/2015 - 06:00

Pinterest can help your business get discovered by millions looking to plan, buy and do almost anything. It’s no wonder more businesses are jumping on the Pinterest bandwagon. To ensure your business stands out (in a good way), get familiar with these nine must-dos so you’re pinning to your business Pinterest account like a pro.

1. Include Pin It buttons on your site: The Pin It button is the best way for your business to get discovered on Pinterest. When you add the Pin It button to your site’s pages, you make it easy for people to add your content and images to Pinterest. According to Pinterest, three months after added the Pin It button, people added more than 50,000 recipes from their website, leading to 139 million impressions!

2. Pin a variety of subjects: Pinterest appeals to a wide range of interests that your followers have, so why only represent a small portion of that conversation? Pin a variety of topics, not just those expected from your business. Pinterest did this themselves for the New Year with their Things to Try in 2015. They encouraged pinners to get in the action by creating boards of their own and sharing across other social networks like Facebook. 

3. Pin enough content to your boards: A common mistake businesses on Pinterest make is creating too many boards that contain just a handful of pins. A more effective approach is to start with a few, broader topic but robust boards that you can add several pins to. Later, when you’ve built up the number of pins on a board and want to get more specific, Pinterest allows you to select up to 50 pins to move to a new board. You can also copy pins so they live on two different boards, or delete them. For example, build up a hefty Holidays board, then later create a more specific Valentine’s Day board off-shoot. 

4. Link your pins and include a link: It’s a total buzz kill when you click a pin and it’s a dead end. Make sure you link your pins back to your website or blog to drive visits from Pinterest to your business. Pinterest drives more referral traffic than any other social network aside from Facebook, so it’s worth it to make sure your pins are linked. In addition, include the link directly in your photo caption. It eliminates the fact that you have to click twice on a pin to reach the original site, and it doubles your chances of gaining traffic back to your site.

5. Include a price: Always include a price when you pin a product or service. It makes it easy for everyone to know immediately how much something costs. If you want to take this a step further, try using Rich Pins. Rich Pins include additional information, such as when a product is in stock, or when an item changes in price. Pinterest also automatically emails anyone who has pinned that item letting him or her know about the changes. This directs more visits back to your Pinterest account, your website, and may even result even some purchases. Cool right? You’ll need to add some code to your website for this, but Pinterest has all the details to help you


6. Use Promoted Pins: Pinterest recently announced that they’re opening up their successful paid Promoted Pin functionality to any U.S. business. Similar to promoted Facebook posts, Promoted Pins appear in search and category feeds, which reach more people. After recent beta testing, Pinterest found that Promoted Pins performed just as well, if not sometimes better than organic pins. On average, Promoted Pins are shared eleven times, which can boost the number of people who see your pin by 30 percent. You’ll have to pony up some budget for Promoted Pins, but it could be well worth it to drive engaged visits to your website. Visit the Promoted Pin page to get on the list for the program.

7. Pin offerings to build your email list: Building a solid list of engaged email subscribers is an on-going process – This is where Pinterest comes in. Use specific pins to drive people from Pinterest to an email sign up form on your website or landing page. In our post, 3 Steps to Building Your Email List with Pinterest, Melanie Duncan advises small businesses or entrepreneurs to first create an offering such as a coupon code, ebook, checklist, guide, video, online training workshop, etc. Then, you’ll want to create and upload an image advertising your offer (remember to include a call to action). Lastly, link people from your pin back to your site with a sign up form that allows people to redeem the offer. This works especially well for those who have non product-based businesses.

Here’s an example she used:


8. Measure pin success with analytics: Pinterest drives more traffic than Twitter, LinkedIn and Reddit combined, but do you know how much traffic your site gets from it? Pinterest analytics can tell you. You can also find out what people are pinning from your website and which of your pins and boards are driving the most impressions, clicks and repins. Watch this primer video and read this post to learn more about Pinterest analytics. 

Image courtesy of Pinterest

If you don’t have a Pinterest for Business account, you can get yours here, or convert your existing Pinterest account here.

These nine must-dos will have you pinning like a pro in no time. Have a tip to add to our list? Share it in the comments.

Gain more social media marketing insight by subscribing to our weekly email newsletter.

© 2015, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

The post 8 Must-Dos for Pinning to Your Business Pinterest Account appeared first on VerticalResponse Blog.

6 Time-Saving Business Tools to Help You Get Organized

Tue, 02/03/2015 - 06:00

Getting (and staying) organized is a goal for many busy small business owners juggling multiple tasks with limited time. Here are six online tools you can use to organize all your business needs, and make this your most productive and time-savvy year yet.

1. Trello
The perfect hybrid of an online to-do list and full-scale organizational tool, Trello is the ideal app for someone seeking a project management platform that’s easy to use with straightforward functionality. Among its many features, you can use the main landing page to organize your tasks by creating note cards and dragging them onto one of your customized Trello note boards (think Pinterest with Post-its). Each note card offers a color-coding option, allowing you to rank it by priority and proposed deadline.

Additionally, everyone in your business can keep track each other’s projects using the ‘Share with Others’ function, allowing for greater collaboration and transparency across teams. 

Trello is a free app with options to upgrade storage space, fun extras, and more visibility into other boards with an added fee. 

2. Buffer
The incorporation of social media has become vital to increasing brand awareness and reaching new customers in the marketplace. However, it can also be seen as time consuming and less valuable than other projects that generate revenue. Insert Buffer – a tool that allows you to automate your posts across popular social media networks like Facebook and Twitter, saving you time while growing your social reach.  

Buffer users can pre-schedule up to 10 free social posts per week (unlimited posts are available for a monthly fee) that can include a link, photo or infographic to help your followers better engage with the message you want to convey.

3. Evernote
Serial note keepers appreciate Evernote – an app dedicated to making sure you have one central place for all the important ideas you need to jot down for your business. Evernote’s web clipper extension gives you the capability to save snippets from online articles, handy URLs, typed notes, and even photo snapshots from your tablet so that you can retrieve them later.

Secured by the cloud, locating any saved note is made easy with the app’s bookmarking function that allows you to quickly search for what you want to get your next project started.

Evernote is free to use. If you need to collaborate with others or manage other users you can sign up for a Premium or Business account.

4. Anti-Social
Designed to temporarily rid you from all online distractions, Anti-Social can be used to block any website that causes you to waste time or be unproductive. A valuable tool that is best used during peak work hours, this app allows you the functionality to set start and finish points to ensure you have a restrictive period of time in the day for focusing and completing necessary tasks.

Anti-Social is an app you download and install on your computer, with a fee of $15 to purchase the license.

5. Freedom
From anti-social to zero social, Freedom gives you the capability to blackout the online world completely. If you’re someone who’s easily distracted and not heavily dependent on the internet or e-commerce management for your business, this app allows you to select up to 8 hours at a time where you go completely off the interweb grid.

Freedom is $10 for the license, but you can purchase both Anti-Social and Freedom together for $20.

6. Toggl
Have you ever wondered how much time you really spend on your daily tasks? If the answer is yes, give Toggl a try. This free time tracking software can be setup to track any task no matter how small. Simply plug in a name for your project and hit ‘start’ to begin. Even more useful, all of your sessions are saved in your account for review so that you can look at trends over time to better understand how you’re spending your time.

Toggl is free, but if you’d like to have a team of more than 5 people use the system, or you need to export data to share with clients, you’ll need to sign up for the Pro plan at $5 per head per month.

With the integration of these time saving business tools, you’ll be almost certain to see not only an increase in productivity, but you’re also bound to feel more inspired to develop and meet goals quicker to help your business flourish.

What time-saving tools are you using? Let us know in the comments below.

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© 2015, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

The post 6 Time-Saving Business Tools to Help You Get Organized appeared first on VerticalResponse Blog.

10 Crowdfunding Websites Every Non-Profit Should Know

Mon, 02/02/2015 - 06:00

As a non-profit, you’re always looking for new ways to raise money. One option that has quickly caught on is crowdfunding. Crowdfunding websites showcase and provide financial transactions for individuals, groups, businesses or non-profits attempting to get a large number of people to donate small amounts of money for their project or cause.

It’s worked for non-profits like Start From Seed, an organization that provides comprehensive doula services and childbirth education. This organization turned to Rally, an online fundraising platform.

In addition to raising money, the non-profit posted updates of their new space, photos of newborns that were helped, a wish list and details of how money was spent.

“We forgo salaries and use any money we raise to run the program,”explains Cheryl Orengo, co-founder of Start From Seed.

Between donations and other fundraising, Start From Seed raised enough to pay rent a year in advance, which eases its financial burden.

Non-profits like Start From Seed say this kind of fundraising is fast, simple and an inexpensive method to raise money. It’s also a convenient way to generate media buzz about events, recruit volunteers, and spread awareness about your campaign on social media.

If you want to give crowdfunding a go for your own non-profit, here are 10 sites that you’ll want to check out:

1. Rally 

Start From Seed had success with this online fundraising platform. It’s a user-friendly site with an appealing presentation and there’s no minimum donation. 

2. HopeMob 

This site boasts a community of 10,000+ members. There are plenty of great success stories on this site, including the more than $5,000 raised for The Supply, a nonprofit that builds schools in Nairobi.

3. Start Some Good

In addition to an easy-to-use platform, this site offers Crowdfunding 101, a free nine-part email course for non-profits and social entrepreneurs. Plus, the site only charges fees if your campaign reaches its tipping point.

4. Crowdrise

One of the more organized sites, Crowdrise divides fundraising by a variety of categories like animal welfare or education. The site also separates non-profits by the method of fundraising like a run/walk or celebrity-backed campaign.

5. Causes

Billing itself as the world’s largest online campaigning platform, Causes currently only allows registered 501(c)(3) and 501(c)(4) nonprofits to fundraise on its site. In addition to fundraising, campaigns can be used to create petitions and ask people to take pledges, such as Toyota’s campaign to make child passenger safety a priority.

6. Indiegogo 

Campaigns must set a goal and select between fixed and flexible accounts. If you set up a fixed account and don’t hit your goal, any money raised is returned to the donor. If you set up a flexible account and don’t hit your goal, you keep the money raised but Indiegogo keeps a higher percentage of your funds. Registered 501(c)(3) and 501(c)(4) do receive discounts, but you’ll want to crunch the numbers.

7. FirstGiving 

With over a decade of fundraising, FirstGiving boasts some big names in the nonprofit sector, such as Habitat for Humanity, the Special Olympics and The Humane Society. 

8. RocketHub 

Television network A&E now searches RocketHub for crowd-funding projects that it wants to feature in its new “Project Startup.”Fees vary based on whether or not you meet your goals.

9. CauseVox

Boasting the ability for non-profits to easily change the look of their fundraising page without a developer, CauseVox makes it easy to embed multimedia ­– like videos or Flickr slideshows – just by pasting a link. Case studies include the Autism Science Foundation and Change for Kids. It has a unique fee and pricing system as well.

10. Razoo

This site allows non-profits to host a Giving Day, which is a 24-hour online fundraising competition in which Razoo trains you to reach supporters via social media, email, events and more.

Ready to get started? Here are a few tips from Lesley Mansford, CEO of Razoo:

  • Use videos. Fundraisers with videos typically earn four times more.
  • Tie donations to direct impact. For example, “Just $20 feeds a child three meals a day for a month.”
  • Ask your donors to share your campaign. Razoo has found that every Facebook share helps raise about $18 of donations on its site.

Most of these sites keep between 3 and 5 percent of the funds your nonprofit raises, and there are fees collected by credit card processors, so be sure to read the FAQs on each site carefully.

Have you used one of these sites to raise funds or awareness? If so, tell us your thoughts in the comment section below. VerticalResponse has a free program for non-profits. Sign up and get started. 

Wendy Burt-Thomas is a full-time freelance writer with four books and thousands of published articles to her credit. Contact Wendy at

© 2015, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

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How Welcome Emails Increase Engagement [VIDEO]

Fri, 01/30/2015 - 06:00

Have you ever signed up for an email list only to receive your first email weeks or a month later? By the time you’ve finally received that first email or newsletter, you may have forgotten you even subscribed in the first place. The best way to engage your newest subscribers from the get-go is with an acknowledging welcome email

To learn more about welcome emails and the positive impact they can have on your engagement, Jill Bastian, Community Education & Training Manager at VerticalResponse, shares her knowledge in our latest episode of Tips in 2. One of the key takeaways shared in this video is the importance of the timing of your welcome email. To be most effective, your welcome email should be sent out within 48 hours of a new subscriber signing up for your mailing list. If you use the new VerticalResponse, this can be done automatically. 

Additionally, Jill provides some ideas on what you can share in your welcome email including:

  • Demos
  • Webinars
  • Guides
  • White papers
  • And even coupons

Watch the video below to get tips on sending welcome emails and increasing engagement with your newest subscribers.

You can create welcome emails in VerticalResponse by signing up for a free account here.

© 2015, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

The post How Welcome Emails Increase Engagement [VIDEO] appeared first on VerticalResponse Blog.

8 Dos and Don’ts of Networking Follow up

Thu, 01/29/2015 - 06:00

There are networking opportunities everywhere and whether it’s at a trade show, conference, meetup, or even chatting with someone on your commute you need to make the most of every opportunity because you never know who you might meet!  Here are eight actionable dos and don’ts for following up with someone in a professional way after you’ve connected:

DO: Send an invitation to connect on LinkedIn in a timely manor by including a personal note on where you met him or her and something you may have discussed.  For example, “It was great meeting you at the ABC Event. I’d like to keep in touch about the possible partnership we were chatting about.”

DON’T: Send a LinkedIn invite to every business card you collect. You should have a one-on-one meaningful conversation with someone before sending them an invitation to connect.

DO: Follow up via email to business cards you collected and personalize the messages. Ensure you let people know ahead of time you’ll be sending an email and have their permission, otherwise your email may be viewed in a negative light. 

DON’T: Buy a list of event attendees and email them all. This would be a violation of the CAN-SPAM act. Also, it’s not the best way to start a professional relationship.

DO: Try to follow up in a timely fashion, usually within a few days to a week of the event. It will help keep you top of mind of your potential clients or business partners. 

DON’T: Wait too long to follow up with a contact. Time flies after events and it’s easy to forget all of the people that you might have met. 

DO: When you reach out to someone go the extra mile about how your businesses or connection can be mutually beneficial. Take the time to research and understand what his or her company does, if you don’t know already.

DON’T: Go on and on about your company without understanding if it’s a good fit for the company that you’re reaching out to.

DO: Set a limit to the amount of communication. Do some testing to see the optimal amount of touches that it takes to connect with someone. Refine your cadence and amount of outreach accordingly. 

DON’T: Call or email again and again if there is no response. No one likes to be harassed or stalked.

DO: Extend an offer for a free demo or ways to learn about your product or service.

DON’T: Forget to include a link to your website.

DO: Include your LinkedIn profile link (personal or business) within your email signature to make it easy for people to connect with you.

DON’T: Have an unprofessional picture in your email signature or as your LinkedIn profile picture. 

DO: “Like” a business you’re interested in on Facebook and follow on LinkedIn and Twitter. When you do, the business or owner may follow you back.

DON’T: Try to friend someone’s personal page on Facebook or connect in other more personal ways. Sometimes it can be perceived as creepy.

These eight networking follow up dos and don’ts should keep you on the right path to growing your network and making successful new connections like a pro.  

What are your dos and don’ts of networking? Share in the comments.

© 2015, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

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14 Sweet Valentine’s Day Email Subject Lines + 3 Ways to Spice Up Your Emails

Wed, 01/28/2015 - 06:00

Holidays are always great time to jumpstart your email marketing efforts. There are special occasions throughout the year when you can show customers that you value them while promoting your product or service at the same time. What better time than Valentine’s Day? 

According to the National Retail Federation, the average person plans to spend $133.91 on the holiday. That’s up slightly from $130.97 last year.

To capture some of that spending, we’ve put together a list of tips to keep in mind when sending out your Valentine’s Day emails and as an added bonus we have fourteen Valentine’s Day subject line examples.

1. Participate (or protest), even if you don’t sell typical Valentine’s Day items

Valentine’s Day isn’t just for candy, card, jewelry, and/or flower shops. Many people want to give or receive gifts that aren’t cliché. Or, they want to protest the entire day! That’s where you come in. Do the work for your customers and figure out which products or services make good gifts. For those who want nothing to do with Valentine’s Day, amuse them by providing an anti-Valentine’s Day gift, service, sale or entertaining content. Email a gift guide, a to-do list, throw an event, or create a board on Pinterest with ideas like the Dating Divas did to inspire your customers on this love-filled holiday.

For some examples of off-kilter Valentine’s Day offers in action, check out the following examples:

This email from WD, a technology company, promoted a hard drive as a gift.

The Dailey Method, a barre fitness studio, created a list of events leading up to Valentine’s Day including a “Give Love Day,” in which they donated $1 for each student who attended a class to the George Mark House. On Valentine’s Day, each student was allowed to bring someone they love to class for free.

7×7, a local San Francisco guide and website sent an email newsletter with a variety of Valentine’s Day content. They wrote an anti-Valentine’s Day to-do list, a list of “three sexy itineraries” for a memorable date on Valentine’s Day, and a wine list when your romance is more complex than sweet.

2. Show the love with free goods

Valentine’s Day is an ideal time to give out free stuff. It’s a holiday about giving, and who better to give to than your customers? The gift can be something simple, you don’t have to break the bank over it.

For example, Audible provided its customers with a free book download.

Try giving away gift cards with small amounts of cash on them, or one of your small signature products. If you own a restaurant, you could offer diners two free beverages, etc.

3. Entice with a captivating subject line

When it comes to email marketing, you have to include a subject line that will stand out. Otherwise, it’s going to get lost in the sea of emails that your customers receive every day. Your subject line should contain “something that alleviates a pain point [like] a discount, free shipping offer or an emphasis on getting the gift in time if you waited until the last minute,” says Kristen Hicks, an Austin-based copywriter who creates content for businesses.

Specifically, solid subject lines should include:

  • A few words. You want to keep your subject lines short so that readers can tell what information you’re trying to get across.
  • An urgent message. Use urgent language like “Time is running out” or “Act Now.”
  • Consider an incentive. Include an incentive like “Save 10%,” in your subject line. 

Need some Valentine’s Day ideas for your own emails? The following are 14 subject lines that can inspire you:

1. Our Valentine to You: Take $5 Off an Upcoming Event!
2. Clogged Pipes Aren’t Romantic. Take $50 off Rotor Rooter Services
3. Join Us for 7 Days of Love in February
4. Your Soundtrack for Valentine’s Day
5. 50 Sexy Books to Get You in the Mood (for Valentine’s Day)
6. ♥ Happy Valentine’s Day ♥ Just for you…
7. Got a Coffee Crush? Your 20% Offer is Waiting
8. A Unique Valentine’s Day Gift She Won’t Expect
9. Your Anti-Valentine’s Day Agenda
10. Hassle-free Romance
11. A perfect meal for your sweetheart
12. Score points with your Valentine!
13. 6 Ways to Make This Valentine’s Day One to Remember
14. Valentine’s Day on a Budget: Homemade Ideas

Need a few more? We’ve got 14 more examples for you. 

Send the love via email for free with VerticalResponse.

Kylie Jane Wakefield is a freelance writer and content creator in Los Angeles. She’s written for NewsCred,, Forbes, Tablet Magazine, and The Jewish Journal of Los Angeles.

© 2015, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

The post 14 Sweet Valentine’s Day Email Subject Lines + 3 Ways to Spice Up Your Emails appeared first on VerticalResponse Blog.

Show Me the Money: 5 Small Business Grants to Consider

Tue, 01/27/2015 - 06:00

Marty Metro, owner of and a VerticalResponse email marketing customer since 2006, will never forget the day he found out that his company won a $250,000 small business grant from Chase Bank.

“The grant absolutely helped us achieve the next step in our dream,” said Marty. “We’ve been able to hire more staff, purchase more inventory, get specialized machinery. It allowed us to take huge steps forward much much faster.” (Read how uses email marketing to promote their products, and watch the video profile produced by Chase.)

As a small business owner, you probably didn’t start your own company based purely on financial reasons. Money certainly isn’t everything – but it does help.

In the last couple of years, big companies have come out with contests and programs that offer financial support and other resources to small businesses and entrepreneurs. Nearly any small business can apply; submission requirements vary, but typically ask you to explain your business and what you plan to do with the grant money.

Here are a few contests worth checking out:

1. American Small Business Championship

The American Small Business Championship is organized by small business association SCORE and warehouse giant Sam’s Club. More than 100 U.S.-based small businesses (two from each state, including the District of Columbia) will win a $1,000 Sam’s Club gift card, an all-expenses-paid trip to a regional business symposium, and a year of free mentoring from SCORE. Deadline: February 6, 2015. Submission requirements: Written entry or video. 

2. FedEx Think Bigger

The grand prize winner of the FedEx Think Bigger contest will get a hefty $25,000 small business grant. One second-place winner will get $10,000 and eight third-place winners will get $5,000 each. Previous winners include a farm that produces goat’s milk caramel sauces and a maker of custom-designed Moroccan accessories. Deadline: February 12, 2015. Submission requirements: Written entry, photos and optional video.

3. Tap the Future

Beer brand Miller is getting into the small business movement with its second Tap the Future business competition. Entrants participate in live, local events to claim part of the $300,000 prize pool, and can also win access to mentors like Daymond John from ABC’s “Shark Tank,” also a contest judge. Deadline: Contest opens in February 2015; check for updates.

4. Mission Main Street Grants

One the biggest ongoing grant programs, Mission Main Street Grants by Chase is awarding $3 million in the form of 20 small business grants at $150,000 each. ( entered – and won – in 2012.) Deadline: The current contest is closed and winners will be announced this month; check for updates.

5. Love Our Local Business

Supported by Intuit, Love Our Local Business is making “wishes” come true for 15 small businesses. Participants submit a business “wish” (what they want to do with $5,000) and Intuit will make it happen for the winners. Deadline: The current contest is closed, but you can sign up to get notified of their next program at

Did we miss a small business grant contest? Share it below!

To help small businesses grow, VerticalResponse has a free email plan allowing you to send up to 4,000 emails free each month. Get the details here

© 2015, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

The post Show Me the Money: 5 Small Business Grants to Consider appeared first on VerticalResponse Blog.

7 Tools to Get Free Publicity for Your Business

Mon, 01/26/2015 - 06:00

As a business owner, you want to publicize your business without breaking the bank. In fact, few small business owners have much of an advertising budget, or a public relations manager. That’s okay. There are plenty of ways to attract customers online, if you know where to look. 

Of course, who has time to sift through websites looking for publicity options? Certainly not a small business owner with 101 items on his or her to-do list. To help, we’ve put together a list of seven free online tools that you can use to publicize your business.

1. Help A Reporter Out (HARO)

This free online tool is a great place to connect with reporters looking for sources. When a reporter needs a source for a particular article, he or she puts out a query asking for people with certain knowledge or experience to respond. If a reporter likes your response, you could land an interview for a story. Usually that means you’ll be quoted in the story with a link back to your website.

Collin Jarman, a digital analyst for marketing agency, COCG, uses the site and says it’s his go-to spot for free publicity.

“It’s a great tool that allows experts to share their knowledge with those it might help,” he says.

2. EzineArticles

With EzineArticles you can write a high quality blog post and share it on Email newsletter publishers scroll through these articles looking for fresh content to mail out and could include your article in their next newsletter. These publishers often have large email lists, so if your article is selected your content could be seen by a sizable audience.

You can also include a resource box at the end of your article with links back to your website. The site does set quality expectations, so plan to turn in your best stuff.

3. Online directories

Gone are the days of searching for a business in the phone book. Now, people turn to search engines for answers. You want to make sure that your business is “findable” online. To help people find your business, make sure it’s listed in several online directories. These directories house pertinent information like your location and phone number. Yellow Pages, MerchantCircle and are great places to start.

For a full list of online directories, check out “The Top 20 Places Your Business Needs to be Listed Online.”

4. Google My Business

If you haven’t checked out Google My Business, it’s worth your time. It’s similar to an online directory, but it has more bells and whistles. Through this tool, you set up a business profile page. You put in your vital business information like location, store hours, contact information and photos. When someone Google’s your business, they’ll see something like this:  

It’s a nice digital ad for your business. Plus, Google My Business works with Google+ so you can integrate your social media page with it. Customers can also leave and read reviews. Like we said, lots of bells and whistles. Overall, a handy tool.

5. Local calendar of events

Have an event coming up that could use some publicity? Visit the websites of your local TV stations and newspapers. A lot of news organizations have a free community calendar. You can submit the details through an online form like this and your event is added to a regional calendar.

6. Contact Any Celebrity

Getting a celebrity endorsement for your product would be a huge coup. Believe it or not, there’s actually a website out there that can help you contact celebrities. There’s a free seven-day trial for Contact Any Celebrity. You get access to a database of 60,000 celebrities. Typically, the contact information is to a celebrity’s agent or publicist, but it’s still valuable information.

Some celebrities participate in a “gift program” too. You send a celebrity your product as a free gift, and in return you could get a review that you can use to market your product.

There’s no guarantee that you’ll hear back from the A-list star, but you do have access to a long Rolodex. After the seven-day trial period, there is a monthly membership charge, so use the free trial to your advantage.

7. Your company blog

One of the best strategies to gain free publicity is to invest time in a company blog. By writing articles that your customers can learn from, you’ll start to gain traction with customers and other industry leaders.

It’s more of a long term publicity strategy, but one that will pay off as you grow your audience, Jarman says.

“Figure out what kind of questions you can answer for your customers and turn those questions into blog topics,” he suggests. “The more help you can offer people, the more trust you’ll build.”

You can share your content via email and social media.

Bonus publicity tool: PRWeb

There’s one other publicity tool that’s worth a look: PRWeb. We’ve listed it as a bonus tool because it’s not free.

PRWeb is a press release distribution channel. When something new and exciting happens at your business, write a press release and share it on PRWeb. This site hosts your press release, and distributes it to news outlets and search engines.

When your business rolls out a new product, wins an award, partners with a big name client or gives back to the community, you can create a press release on the site and track its progress. Analytics tell you how many people saw it, how many links were clicked and how often it was shared on social media.

You pay for each press release that you want distributed. Plans start at $99/press release.

Do you know of another publicity tool you like use? Tell us about it in the comment section below.

© 2015, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

The post 7 Tools to Get Free Publicity for Your Business appeared first on VerticalResponse Blog.

Your Guide to Email Design

Thu, 01/22/2015 - 06:00

When it comes to email design, a lot of questions come up. How many colors should you use? What fonts or image formats are best? Should images be included in every email? There’s a lot to consider. That’s why we’ve created this handy guide with tips to create effective and well-designed emails.

In this guide, we cover the dos and don’ts of email design for commonly sent emails including email newsletters, sales emails, welcome emails and event/invitation emails. And, at the end of the guide, you’ll find a toolkit with time-saving resources.

Email Newsletters

Email newsletters are a great way to engage with your audience. That’s probably why 74% of VerticalResponse customers send newsletters.

Email newsletter design should adjust to include more text than a typical email, so layout is vital. As you create your newsletter, keep these tips in mind:


  • Write one long body of text.
  • Use one big image or PDF for your entire newsletter.
  • Use fonts that are hard to read (anything with symbols or heavy script letters).
  • Crowd the design or text by adding too much.
  • Use harsh or bold colors.
  • Give away the farm. The purpose of your newsletter is to aim for a click that leads back to your website or blog with more info.


  • Choose a color palette and stick to just one or two colors max. This creates a cleaner look. Use colors that relate to your company identity.
  • Place your logo and business name at the top in a masthead. Separate the masthead and footer with a background color.
  • Use more white space.
  • Use PNG or JPG images.
  • Save your images as 72 ppi or dpi.
  • Use easy-to-read and email-friendly fonts (e.g.,  Arial, Tahoma, Trebuchet MS)
  • Break your content into small sections.
  • Use lines to break up those small sections
  • Prioritize your content, putting the most important information first.
  • Keep things brief. Write a quick summary and include a call to action that takes readers to your site to read more.
  • Use images to break up text.
  • Include a table of contents at the top.
  • Create columns and stack content in an organized fashion.
  • Use no more than two readable fonts.
  • Use headings and subheadings to keep the newsletter organized.
  • Include at least one call to action. (Two or three links is common).
  • Include social media buttons.
  • Use “Isolation Effect” colors for your calls to action
  • A/B split test design changes
  • Add social media buttons
  • Use a responsive template so your newsletter will look great on all devices.
Sale email

Every business hosts a sale or a promotion at some point, and email is a great way to spread the word. Designing this kind of email is a snap. Here are your design dos and don’ts:


  • Write mountains of text.
  • Include a dizzying amount of links or calls to action.
  • Rely on text only.
  • Use one giant image.


  • Explain the sale or deal in a short sentence or two. Whether it’s 25 percent off, free shipping or a gift with purchase, explain how it works.
  • Include one straightforward call to action.
  • Use an image to convey what the deal is.
  • Include social media buttons to encourage engagement.
  • Use PNG or JPG images.
  • Save your images as 72 ppi or dpi


Welcome Email

New contacts may need a little encouragement to go from interested bystander to paying customer or contributing donor. To help with this process, you can send lead-encouraging welcome emails. You’re making a first impression when you send an email like this, so a polished design is a must. Here are a few tips:


  • Assume your contact knows everything about your business or non-profit – Include info about yourself or your business.
  • Overwhelm contacts with too much text, or too many images and calls to action.
  • Send an email that looks dry or stale. That’s not the first impression you want to make.
  • Underestimate the power of images. Show people what you do or sell.


  • Include your business name and logo.
  • Include a brief description of your business, product or service.
  • Focus on one specific aspect that will convince prospects to act.
  • Include images that represent your business.
  • Include your contact information.
  • Include one call to action.
  • Use a clean layout. You don’t want text and images jumbled together.
  • Use PNG or JPG images.
  • Save your images as 72 ppi or dpi.
Event, Save the Date, or Invitation emails

When your business or non-profit hosts an event, or you’re inviting people to try a new product, or service, email is an effective way to promote awareness and recruit guests. To design an email that boosts your guest list, here are some tips:


  • Use the email to do anything other than invite guests to the event or new product/service. Focus the content on the event or invitation and its purpose.
  • Overdo it on the text. Keep it simple.


  • Create a short message that generates excitement about the event or invite.
  • Include all of the specifics like date, time and place, or how the service works.
  • Pick a simple color scheme. Again, use one main color and several accent colors. Use colors that match your logo and website.
  • Use a call to action button that allows contacts to sign up for the event, learn more, or get started on your website.
  • Personalize the email so it feels less like a “cold call” and more like an email from a friend.
  • Use PNG or JPG images.
  • Save your images as 72 ppi or dpi.
Design toolkit

There will be overlapping design elements in every email that you send. Items like images and calls to action are needed in nearly every email. To help you incorporate these common elements with ease, we’ve created a quick list of tools:


If you’re in need of images fast, check out stock sites like Thinkstock, iStock or Shutterstock. Search for terms that represent your business to find the right image, suggests Mitch Dowell, founder of branding and design company Branding Experiences. These sites charge by the image, but you’ll have a picture ready to go within minutes.

If you take your own pictures, use editing software to make your shots look professional. PhotoShop Elements and PhoXo are two options. (Check out other photo editing tools in this recent article.)

Recommended formats: save all photos as PNG or JPG, 72 ppi/dpi, and less than 1 MB – These load more quickly, and look crisper in your subscribers’ inboxes.

Call to action

Hyperlink text as a call to action, and use buttons. They stand out and add a professional touch to your email. You can use our handy button maker to generate crisp, professional buttons in a snap.

Not sure what your call to action should say? This article on creating an effective call to action can help you zero in on the right wording.

Color palettes

If you’re not sure which colors go together, use to pick the right shades.


Here are a few of the most common, web and email-friendly fonts you should consider using:

  • Helvetica
  • Times New Roman
  • Georgia
  • Arial
  • Tahoma
  • Trebuchet MS


We have an array of adjustable, responsive templates to use. (A snapshot of a few templates is below.) These templates will help with your layout and design. All you have to do is add content and images.

Final thoughts

As you create emails, remember that the design is just as important as the text you write. Some might even argue that the design is more important because the look and feel of an email can encourage a subscriber to start reading.

So, keep this handy guide nearby when you’re ready to create a new email. In addition to using this guide as a resource, it’s a good idea to scan your own inbox for inspiration. See what others are doing and what formats and designs appeal to you.

If you have another design tip, feel free to share it in the comment section below. Tell us what’s worked for you, or what design elements you want to change in your next email.

Send your next email for free using VerticalResponse.

© 2015, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

The post Your Guide to Email Design appeared first on VerticalResponse Blog.

4 Ways Your Audience Can Provide Content Ideas

Wed, 01/21/2015 - 06:00

You’re ready to write an email, social update or blog post and the blank screen taunts you. Where to get started? Ideas are often best started at the source – your audience.

It can be tricky coming up with content ideas. Plus, if you write about something that isn’t of interest to your audience, your content will likely fall flat. So, why not go to the source and ask your audience to provide content ideas?

“If you engage your audience and write about the content they want to see, they are more likely to share it and give you content ideas in the future,” says Shawn Hogendorf, founder of the online publication “Don’t be afraid to ask.”

Here are a few ideas to get you started:

1. Send an email survey to your contacts

Wondering what motivates your audience? Sending an email survey is a quick way to gauge what is important to your audience.

“Engaging your audience is like keeping an ear to the street at all times, and this allows you to take advantage of what people are already talking about,” says Hogendorf.

There are several survey resources available online. Try SurveyMonkey or SurveyPlanet. Depending on your preference, you can use a preexisting survey template or create your own. Keep the survey short, eight to ten questions at most. Your customers won’t finish it if it’s too long. Since you’re only asking a few questions, put some thought into each question. Make sure it provides the answers you need and send it out via email.

Use the responses to generate content ideas and use statistics from your survey in your blog post. Multiple survey results throughout the year can be compiled into a new blog post.

2. Ask fans to share pictures on social media

“Photos are a huge hit. Everyone takes photos, and images are easily shared across any digital medium,” Hogendorf says.

Consider asking your audience to contribute pictures like the Animal Humane Society does. To build on its successful adoption stories, the nonprofit encourages people to share their adoption stories and photos on its Facebook page and Tumblr.

Once several submissions are shared, you can combine them all into a picture-friendly blog post, email, collage or photo album on Facebook, or share them one by one on Instagram. The possibilities are endless.

3. Leverage your online reviews

Does your business get stellar online reviews? Use existing online reviews to create blog posts and spark ideas.

For example, take a look at this testimonial post that customer-service app, Desk, put together. You can do something similar. Take a longer review that a fan left on your Yelp page and turn it into a post. You can always reach out to that fan and ask for more information about his/her experience to build a longer article.

In addition to using reviews directly in a post, you can also use reviews to generate topics. For example, if a customer raves about a new product, a remodeling project or an employee that went the extra mile, write a blog post about that topic and include some of the comments from the customer in the article.

4. Ask questions

Before you publish, send, or post content on social, your blog or in an email, finish it up with a question or call to action for your readers. After all, questions in Facebook posts get 100% more comments than standard text-bases posts. Be sure to use open-ended questions to garner more commentary.

As readers get used to commenting on your stories, you can ask readers to share content ideas. Add this simple line to the end of your blog, “Have a story idea that you would like to see on our blog? Email us at”

Rachel Brathen aka Yoga Girl has a following of 1 million on Instagram. Brathen often asks questions in her posts, like this example in which she reaches out to her fans and asks them to share their favorite cold remedies. She also promises to re-post the best remedies. The post received more than 100 comments on Facebook, and 400+ comments on Instagram.

How do you get your audience to provide content ideas? Share your responses in the box below.

Get more email, social, and content ideas by subscribing to our weekly email newsletter.

Wendy Erlien is a entrepreneur, writer, and communications consultant with a passion for helping small businesses and nonprofit organizations maximize their marketing reach.

© 2015, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

The post 4 Ways Your Audience Can Provide Content Ideas appeared first on VerticalResponse Blog.

How to Garner Sweet Success on Instagram

Tue, 01/20/2015 - 06:00

Facebook and Twitter are no longer the bread and butter of the social media world. Instagram is quickly climbing the food chain as a social media marketing tool. No one knows this better than Fernanda Capobianco, the owner of Manhattan-based bakery, Vegan Divas.

The Brazilian owner uses Instagram on a regular basis to communicate with her followers, promote her brand, showcase her work and encourage sales.

“Instagram is very important because it gives us global recognition,” Capobianco says. “We have many local followers from NYC, but we also have a lot of followers from all over the world including Dubai, Japan and Australia.”

Using Capobianco’s Instagram feed as an example, we’ll share some of her tips to find Instagram success. You don’t need to run a bakery to learn from her Instagram knowledge, every small business owner can benefit from these helpful tips.

 Get a good picture

Instagram is all about eye candy. The images you share should be quality shots. Customers want to see that you care. Crooked, blurry photos won’t cut it.

You don’t need to call in a photographer every time you want to post something to Instagram, but you want your photos to look sharp. Here are two picture-taking tips:

  • Check the background. While the focus of your picture is usually your product or a person, the background still matters. Take a look at this picture on the Vegan Divas Instagram site. The cake is the center of the picture, but a nice wooden table makes a great background. Always check your background before snapping a picture. Break out a tablecloth or move your product to another spot to ensure the background adds to the picture.

  • Use photo apps for touch ups. You don’t have to be a pro to post great pictures, you just have to have the right tools. Here are two tools that can help you tweak your image to make it pop:
  •  PicMonkey. This tool is great for cropping, rotating, resizing and adding text to your image. It’s user-friendly and has all the basic options you’ll want to improve your image.
  • Pixlr Express. This tool does everything that PicMonkey does, but it also gives you filters to add to photos. In other words, you can soften a picture or turn it black and white.

Instagram has these other helpful photo tips to help your images pop.

Don’t just post product photos

If you only share product or service photos on Instagram, you’ll want to add some other ingredients to the mix. As with any social media channel, you want a variety of content. Every post isn’t meant to sell, Capobianco says.

“You want your feed to have a human feel,” she says. “You don’t want it to feel like a mechanical feed that’s strictly used to sell products.”

Here are a few non-promotional post ideas:

  • Post pictures of your customers and share a little something about them like this.
  • Share a video clip of your employees working like this post.
  • Share a picture from an event you attend like Capobianco does here.
  • Share pictures and videos that are connected to your industry. Magnolia Bakery shared a video that shows customers how to turn cupcake wrappers into a gift-wrapping bow.
  • Promote holidays that are relevant to your business. In the bakery world, National S’mores Day gets a shout out on Instagram.

Hashtag it up

Hashtags aren’t specific to Twitter, you should use hashtags in your Instagram posts too. Take a look at the hashtags used in the example below. These hashtags can help people find your content.

Here are a few hashtag tips:

  • Think of hashtags like keywords. What keywords would a customer use to find your particular picture? Use those words as separate hashtags just as Vegan Divas does in the example above.
  • Be specific. There are millions of pictures on Instagram so if you want your picture to show up in search results, specific hashtags are best.
  • Check other Instagram feeds in your industry for hashtag inspiration. You might stumble upon a few hashtags that you haven’t thought of.

Maximize your profile space

There isn’t a ton of text space on your Instagram profile, but you want to make efficient use of what little room you do have. Take a look at the example below and make sure your profile has the relevant information you want to communicate.

  1. Business website: A link to your business website is a must.
  2. Address. If you have a brick and mortar shop, include your location in your profile.
  3. Contact information. Include a phone number or email address so your audience can get in touch with you.
  4. A brief description. Since space is limited, take some time to craft a descriptive sentence or two about your business. Be sure to include any specialties that set your business apart.
  5. Profile picture. Post a picture of yourself or of the company logo.

For Capobianco, Instagram serves as an effective, free marketing tool that she can use to reach out to customers who might not find her through regular channels. This exposure helps elevate her business and her sales. Does it do the same for you? Tell us how Instagram helps your business in the comment section below.

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© 2015, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

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5 Social Media Pitfalls Non-Profits Should Avoid

Mon, 01/19/2015 - 06:00

Marketing-savvy non-profits are posting, tweeting and sharing multimedia with the best of them. To help guide you through the ever-changing platform of social media, we’ve put together this list of pitfalls for non-profits to avoid.

Pitfall #1: Soliciting money too frequently

As a non-profit, you need to ask for support, but if you ask too often you may risk turning off donors.

Solution: Work with partners to offer donation incentives

Aside from spreading solicitations, be creative with your donation drives. Try working with a local business partner to offer a special event or an exclusive promotion that benefits both the donor and your organization.

For example, The United Way of Callaway County used Pinterest to promote its Charitable Give Back Night where a local restaurant donated a portion of its proceeds to the non-profit. Autism Speaks is using Twitter to promote 25% off a purchase for a $1 donation to the non-profit.

Pitfall #2: Not posting enough

Social media pages that aren’t updated frequently allows followers to forget. If you’re not engaging with your audience, they are less likely to respond when you need them.

Solution: Use automation tools to keep pages updated

To keep your social media pages up-to-date, consider using an automation tool like Hootsuite or TweetDeck to schedule your posts ahead of time (You can do this with VerticalResponse too). Try to schedule at least one post a day during the week. (We have great tips on how to handle social media automation.)

Pitfall #3: Not posting content people want to share

There’s no faster way to spread the word about your non-profit than getting people to share your posts. In fact, according to MDG Advertising, 68% of people are more likely to take the time to learn about a charity if they see a friend posting about it on social media.

Solution: Vary your content to see what gets shared

If your audience isn’t too keen on sharing your content, it’s time to shake things up. Try a variety of posts to see what your audience responds to.

National Mill Dog Rescue, for example, found that high quality memes get shared a lot on their Facebook page.

Memes that have a really great quality photo, a succinct and relevant message that truly matches the image and have an overall great graphic design get a lot of shares,” explains Michele Burchfield, the non-profits marketing and development manager. “In social media, shares are truly gold.”

Pitfall #4: Only catering to new (or existing) supporters

While attracting new supporters with shareable content is important, so is keeping your existing base. Be careful not to neglect an entire group of followers.

Solution: Vary your posts

National Mill Dog Rescue posts on Facebook 8 to 10 times a day. Burchfield says they work hard to post content that appeals to every section of their audience.

“We strive to post content that not only will engage our current supporters, but also attract new ones, and for this purpose, we need variety,” she says.

“We create a Facebook posting schedule that incorporates variety in the posts throughout the day. We also vary the types of posts with links, text, photo or video. The purpose of our posts also varies. From educational to inspirational, we work to evoke various emotions and actions.”

Here are some of our tips on posting to appeal to both existing and potential supporters.

Pitfall #5: Not inspiring your donors

If your donors don’t have a reason to donate or support your cause, they won’t.

Solution: Show donors how they can help

Help donors feel good about their contribution by showing recipients benefiting from your non-profit, like this Habitat for Humanity video.

“The most successful social media posts are those that engage supporters with a compelling story, both visually and in words,” says Burchfield. “People truly appreciate feeling a part of something, and when we include supporters in our stories we see more engagement.”

Want to learn more social media tips? Learn how non-profits are maximizing their social media efforts.

Wendy Burt-Thomas is a full-time freelance writer with four books and thousands of published articles to her credit. Contact Wendy at

Send your non-profit emails for free with VerticalResponse.

© 2015, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

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Building Engagement on Twitter is as Easy as 1-2-3

Fri, 01/16/2015 - 06:00

Twitter is a fast-moving social network that can connect you with thousands of potential customers, or people who could help spread your message. However, engagement, which is vital to your success on Twitter, doesn’t occur naturally. You have to put yourself out there, especially if you’re new to the site. Use these three tips to help build your connections and encourage engagement with others.

1. Share Other People’s Content and Tag Them

First, you want to share content that relates to your own business or industry created by other people or businesses. This can be in the form of a retweet, using social sharing icons, or simply copying and pasting a link. Then, look up the twitter handle of the content creator or business. Include that Twitter handle in your tweet, and give the author/business props for creating great content. Here’s an example in which we shared an article from Dasheroo and included the author’s Twitter handle as well:

When sharing your own content, also try including the Twitter handles of your internal content creators (but ask for permission first).

Authors or businesses of the content you’ve shared appreciate this extra effort. They may repay the favor and share your content as well, getting it in front of a whole new audience. This is also a great starting point to building a relationship with someone who could have a positive impact on your business.

2. Thank People When They Share Your Content

If someone shares or retweets your content, reply back and thank them for doing so.

In our example above, we shared a blog post written by Dasheroo. Here, Dasheroo takes our advice and thanks us back for sharing their content. This then results in a dialogue and engagement.

3. Comment on Other People/Business’s Tweets

Like yourself, everyone else is also seeking out engagement on Twitter. Lead by example and get the ball rolling by replying, asking questions, or commenting on posts you find interesting or helpful. This often piques interest, or results in a dialogue.

In the example below, Social Media Examiner posted an article on Twitter that we found handy. Instead of just retweeting the content, we commented, thanked Michael Stelzner, owner of Social Media Examiner, and he replied. Voila! Engagement.

These are just three of our favorite and easy engagement-generating Twitter tips. Have any others to add to our list? Share in the comments or reply back to us on Twitter.

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© 2015, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

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Responsive Design & How It Impacts You [VIDEO]

Fri, 01/16/2015 - 05:00

Responsive design resizes or reconfigures a web page to the screen of the device you’re using, whether it be a desktop, laptop, tablet, or phone. Why is this important? Take a look at the stats below:

  • US adults spend an average of 34 hours per month browsing the internet on their smartphones, according to a recent Nielsen report.
  • 51% of emails are now opened on mobile devises according to Litmus.
  • 70% of mobile searches lead to an action on a website within one hour according to iAcquire. If the website isn’t mobile-friendly, 40% will choose another action.

Attempting to view a website or email on your mobile phone only to have to zoom in, and scroll side-to-side is the result of a non-responsive design. This leads to frustration and, as the statistics show above, a loss of leads or potential customers.

In this 2-minute video, we discuss responsive design and demo how responsive emails look from your VerticalResponse account

Want more marketing tips and tactics? Sign up for our weekly email newsletter, The VerticalResponse Buzz. 

© 2015, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

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Why You Should be Using Product Listing Ads Right Now

Thu, 01/15/2015 - 06:00

Comparison shopping sites like PriceGrabberNextag, and search engines like Google and Bing allow people to research, compare, and check the availability of products all at once. These sites are massive e-commerce aggregates, allowing customers to have access to all types of products from virtually anywhere. As an online retailer, this is exactly why you should be using Product Listing Ads – an effective way to bring your storefront to potential customers’ desktops and mobile devices.

How do they work work? 

A consumer goes to a shopping comparison site or search engine and searches for products by category, type, or by a specific product. As an advertiser, you bid for a chance to to be shown in that search query. Similar to paid search, if the consumer clicks on your ad amongst other products, you pay for that click. That click then results in a visit to your website and possibly a purchase.

The next time that same consumer is looking to buy the same or a similar product, they may bypass the whole search process and go directly to your website, resulting in a new customer that may not have found you otherwise.

What are the benefits?

  1. Comparison and shopping sites connect customers who are looking for products like yours with your website.
  2. If you’re a smaller retailer or a relatively new or unknown brand, this can help bring more traffic and customers to your website. It’s also good if you don’t have high organic or PPC (Pay-Per-Click) rankings.
  3. More visibility. You don’t have to wait for customers to come into your store or find your website on their own.
  4. You can show image ads specifically for what consumers are looking for versus a text PPC ad or an online display ad that may be more general.

How do you set them up?

If you’re an online retailer or e-commerce site, chances are you’re already using an e-commerce solution like Volusion or Shopify to manage your online store and inventory. If you haven’t procured one yet, that would be your first step. Next, you want to set up your account with all your product and inventory information like product images, descriptions, SKUs, product categories, etc. Google requires you to also set up a Google Merchant account before you’re able to create Google Shopping Campaigns. The final piece of the puzzle is a getting a data feed management tool to help manage all the different feeds that go into each of these different shopping engines.

Each engine has their own unique shopping autonomy and categories that require you to manually manipulate your data feeds for each engine. A quick Google search would yield the different requirements for each platform. Properly setting it up from the beginning will save you a lot of effort in the long run and will help to improve the overall profitability of your campaigns. Do the research to see what each engine requires, and use a data feed solution like GoDataFeed to help manage all your feeds.

After you’ve tailored all your feeds for each engine, you’ll have to set bids for your products. For Google, these bids will usually mirror what you might pay for similar keywords within paid search. For the shopping engines, bidding depends on competition and the amount of traffic so starting out will be some what of an experimentation. It helps to do some research for best practices and tips for the particular sites your are interested in.

More and more people are using online channels to do their research and shopping. As a retailer, whether strictly online or brick and mortar, being able to have your products shown to people who are actively looking for products you sell is invaluable. Listing your products on comparison and shopping engines are a great way to gain visibility and increase traffic to your site which will hopefully translate into sales. We recommend starting with Google Shopping first, as that’s where you’ll find most users, and it’s easier to get started if you are already using Google Adwords and Google Display Network for your marketing.

Before committing to the initial time investment, make sure the additional tools needed aren’t cost prohibitive. If you’re an online retailer, you’re most likely already using an e-commerce solution to run your online store so the missing piece is the data feed management tool. Like any other marketing initiative, consider your fixed costs as well as the costs to run the marketing campaigns within the engines and see if it makes sense for your business.

Are you using Product Listing Ads for your business? Tell us what you think of them in the comments.

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© 2015, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

The post Why You Should be Using Product Listing Ads Right Now appeared first on VerticalResponse Blog.

4 Tips to Refresh Your Email Marketing Strategy

Wed, 01/14/2015 - 06:00

Email marketing continues to reign supreme when it comes to reaching consumers. When compared to Facebook and Twitter marketing, it’s nearly 40 times more useful for acquiring customers. To help refresh your email marketing strategy this year, we’ve outlined four tips to make sure you’re on the right track.

1. Make emails mobile friendly

Mobile is the preferred method for reading emails. According to a study from Mobile Ink, 65% of email is being opened on mobile devices. And that number continues to rise as more people purchase smartphones. From 2013 to 2014, the amount of smartphones shipped worldwide increased by 23.8 percent. By 2018, 1.8 billion smartphones will be used around the globe.

In a perfect world, your emails will pique customers’ interest when they’re on the go, and they will make an immediate purchase or do so when they get to their laptop or desktop. 

How to implement: Your emails need to be use responsive design, which means they adjust to the screen size of any device. If you’re using templates in the latest version of VerticalResponse, your emails are automatically responsive, and you don’t need to do a thing. If not, you may want to hire a designer, or it might be time to use an email service provider that provides responsive templates.

Along with responsive design, we recommend using a serif font (those with legs or tails) for your headlines and sans serif fonts for any other text. These are easiest to read on a computer screen. Use font sizes between 12-22pt to make sure your email is readable. Headlines can be 22pt, additional font in the email can be 12 pt or more.

2. Ask your audience what they want to read or see

To get a grasp on what content your audience wants to receive, you have to ask. You can survey them, and then use the results to dictate the kind of content you create. Ask about what kind of content appeals to them, what products or services they’re interested in. You can also ask how often they want to receive email from your business. 

How to implement: There are many free survey products you can use to get a grasp of what your audience wants. For example, there’s SurveyMonkey, KwikSurveys, and SurveyPlanet, just to name a few.

Surveys are easy to create with these DIY sites. Just remember to keep your survey short, maybe 5-7 questions so you don’t lose your audience. Once you complete the survey, include a link to it in an email.

3. Measure results

An email marketing strategy is never complete without some form of measurement. You have to know how you did to improve upon your efforts the next time around.

“Create content that suits your audience but also spend time measuring it,” says Jasmine Sandler, an independent digital marketing expert. “You need to measure it as much as you create it.”

How to implement: Here’s a quick list of metrics to watch along with the average rates you should aim for.

  • Conversion rate: How many people clicked that call-to-action link you included in your email? How many downloaded that how-to guide you’re advertising? Did anyone make a purchase from the last email you sent? The average conversion rate is five to 10 percent.
  • Bounce rate: How many emails that you sent were undeliverable? The average bounce rate, depending on your industry, is between eight and 12 percent.
  • Open rate: How many of the emails were actually opened? The average open rate for brand emails is 18 to 25 percent.
  • Unsubscribe rate: How many people clicked “unsubscribe” at the bottom of the email? The average unsubscribe rate is .25 percent.

Note: All these metrics can vary based on your industry, your list and your mailing practices. Need more help gauging your metrics? Check out this previous post.

4. Email your blog posts, videos and images

You put a lot of effort and energy into your blog posts, videos, or images. You should include this content in your emails.

“If you’re wise, you can leverage other content that you’re spending money and time creating,” says Sandler. “You could send out a list of the hottest articles of the week or a wrap up.”

Aside from the fact that you’re going to get more eyes to see your content, you can also increase your website traffic.

Look at Carol Tice, who runs the Make a Living Writing blog for freelance writers. The entrepreneur, who boasts 12,000 subscribers to her blog, sends out sections of it to her readers and prompts them to “read more” on her website. VerticalResponse does this successfully with our weekly VR Buzz newsletter. 

How to implement: Choose content, images or videos that have already received a lot of hits, likes or attention. It’s a good indication that your readers enjoyed them. Don’t include an entire article in your emails; include only a teaser, and then link to the rest of the article on your website or blog.

There are many factors that go into a successful email campaign. As long as you plan ahead, and are willing to look back at your work to see what you can improve, you will be on your way to a better email marketing strategy.

Get six more ideas in our free guide, 6 Ideas to Refresh Your Email Marketing. Ready to get started? Send your emails, newsletters and offers for free with VerticalResponse. 

Kylie Jane Wakefield is a freelance writer and content creator in Los Angeles. She’s written for NewsCred,, Forbes, Tablet Magazine, and The Jewish Journal of Los Angeles.

© 2015, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

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