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3 Questions to Ask Before You Create a Facebook Ad

Tue, 03/18/2014 - 06:00

Advertising is part of our everyday life. Whether it’s billboards on the freeway, ads on the side of a bus or adsticks at the grocery store, businesses are vying for your attention everywhere. And Facebook is no different.

Facebook started supporting advertising soon after it launched in February, 2004. The ads have grown and matured over the last 10 years and today the ad platform is utilized by businesses both large and small.

No matter what size your company is, some questions need to be asked regardless of whether you’re running a multi-million dollar campaign or creating your first self-serve ad on Facebook.

What are you trying to accomplish with your Facebook ad?

There are several advertising options you can choose from when creating an ad on the Facebook platform. You’re provided with eight different choices that will more than likely meet your advertising objectives. From clicks to your website, to app installments and event responses, make sure to choose the one that fits your goals to leverage Facebook to the maximum.

Where do you want your Facebook ad to appear?

Facebook provides the ability to place your ad on the right side of the feed (right rail), in a user’s news feed or utilize both options simultaneously. There are pros and cons to each placement. The pro for news feed placement of your ad is the fact that it appears right in your followers news feeds where they spend the most time looking. If they’re skimming their news feed, they will most likely run into your ad if they’re in your target audience. But this could also be seen as a con to some. When some people see these ads in “their” feed they perceive them as spam. And they’re not afraid to let you know about it.

The pro about right rail placement is that ads may be perceived as less intrusive than their news feed counterpart. But again,  from your perspective as an advertiser this ad placement may be less desirable. Some Facebook users disregard the right rail all together because they know that’s where the ads are. Plus, some Facebook users implement ad blocker plugins that hide ads completely. For most situations it’s a good idea to test both options and continue with the ad placement that performs best.

How do you want to pay for your ad?

Facebook provides many different options when it comes to paying for your ad. One option that is available for any of the eight ad choices is Cost Per Click (CPC). Other options for specific ads include Cost Per Thousand Impressions (CPM), bid for Page likes, bid for Page post engagement, bid for website conversion, bid for desktop app installs, bid for app engagement and bid for event responses. Since most small business owners will be focusing on the “clicks to website” ads, we’ll concentrate on the CPC and CPA payment options.

If you’re trying to drive traffic to your homepage or a special promotional landing page, the CPC option might be your best bet. If you’re trying to raise awareness of a new product or service then CPM might work best. Again, there are particulars to each option that you should be aware of.

If you choose CPC, you will be charged for every click from Facebook to your chosen destination. Whether they go deeper once they hit your website makes no difference. You could have a very high bounce rate on your site and you would still be charged. So make sure you have a strong Call To Action (CTA) once they come to your site. That way you won’t be paying for unqualified traffic to you web properties.

If CPA is more inline with your goals, you will be charged every time 1,000 Facebook users see your ad. Just be advised that “seeing your ad” does not mean the user actually looked at your ad. All it means is that the ad was served up on the Facebook users account so that they have the possibility to see the ad. This makes some people uncomfortable because they don’t have hard data backing who actually viewed the ad. This is why if you choose the CPA option, you have to make sure the creative for your ad is compelling and engaging to make the user more likely to remember your brand.

 

So there you have it. Three questions you should ask yourself before you create and ad on Facebook. We’d love to hear any other questions you have about Facebook ads in the comments below.

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© 2014, VR Marketing Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

The post 3 Questions to Ask Before You Create a Facebook Ad appeared first on VR Marketing Blog.

The Art of the PR Follow-Up

Mon, 03/17/2014 - 06:00

You did everything right: Drafted a pitch-perfect press release about something newsworthy, put together a well-researched media list where every contact covers your topic, and sent your press release in a personalized email with a compelling subject line. You’re refreshing your inbox every five minutes to see who’s replied and wants to know more.

Nothing. Nada. Crickets.

Now what?

First, relax a bit. Reporters are notoriously busy, so give them time to sift through the hundreds of emails and pitches they receive every day.

Remember, also: Because reporters receive so much email every day, they don’t have the time to respond to every single one with a “thanks, but no thanks.” Don’t take it personally.

But how do you know they actually read your press release? Here’s how you can follow up without being an annoyance.

What to Do After You Hit “Send”

If three or four business days have passed and you haven’t heard from a reporter or blogger, send him or her a quick follow-up email. Most journalists I’ve talked to don’t mind a gentle reminder.

The secret here is to offer something new or exclusive in your follow-up that wasn’t in your original press release or pitch. If your press release was about a new product or service, your follow-up might include a customer testimonial or links to data or research supporting the need for your new product or service. If your press release was about an event, follow up with a link to online photos of the soiree. (Never send unsolicited attachments!)

Keep your follow-up short and no longer than a few sentences. Include the original press release or pitch below it, as reference, or, even better, link to a version that’s on your website.

To Call or Not to Call

In my humble opinion, following up with a phone call is a wasted effort unless you know the reporter really well. (Exhibit A: This Twitter exchange.)

On the top of reporters’ pet peeves lists, time and time again, is the follow-up PR phone call, particularly the one where the person calling just wants “to make sure you received my press release.” I don’t blame them. Not only were they interrupted, but the caller also isn’t offering anything of value. Imagine getting them all the time. Pretty annoying, right?

If, despite this, you must pick up the phone, make the follow-up call about something new and exclusive that wasn’t in your email or press release, just like you would with your follow-up email described above. Be succinct and straightforward; assume the reporter is working on deadline. Practice what you’re going to say beforehand. And be prepared for the reporter to say, “Put it in an email.” (If you’re lucky enough to get that response, send that email as soon as possible!)

I’ve Followed Up. What Now?

If you don’t get a response after one or two follow-up attempts, move on. Don’t be a stalker; it’s safe to assume the reporter isn’t interested. Again, don’t take it personally. Maybe he or she will bite next time.

You could do some more digging and try another contact at the organization. Make sure this new contact covers your topic, and be transparent about your original email to his or her colleague. No journalist wants to pitch a story to an editor only to find out someone else got the tip first.

If your press release or pitch received very little interest across the board despite your follow-up attempts, take a step back and look inward. Perhaps your press release isn’t really all that interesting to people outside your company or organization. Is there another angle you can take? Or can you piggyback your news onto something that is being covered in the press? Maybe it’s also time to polish up on your relationship-building skills. There are lots of ways to get the attention of a reporter that has nothing to do with pitching, like introducing yourself to him or her at an event or commenting on their stories. Once they recognize your name, the more you’ll stand out in their inboxes the next time you email them.

If you’ve had success following up with press, share a tip or two in the comments below!

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© 2014, VR Marketing Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

The post The Art of the PR Follow-Up appeared first on VR Marketing Blog.

Small Business Survey Reveals Social Media Trends [Infographic]

Fri, 03/14/2014 - 06:05

At the end of 2012, we interviewed almost 500 small business customers asking how much time and money they spend on social media (and turned it into this popular infographic). Well, we’re back and excited to bring you the latest trends of social media usage! We polled more than 400 VerticalResponse small business customers to gain insight into how they’re using social media in their everyday activities. Topics covered in this survey range from which social networks small businesses are embracing, to how much money they’re spending on third party social media tools.

After analyzing the data we discovered a few interesting highlights.

Small businesses:

Still gravitate to Facebook as their network of choice. However, networks like Pinterest are gaining traction as a viable social outlet.

Are becoming more efficient in their management of their social marketing.

Realize the value of blogging in their content marketing strategy.

Find value in video and review sites.

We also created this informative and visually appealing infographic including all of our interesting data. We hope you enjoy it.

© 2014, VR Marketing Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

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Courtesy of: VerticalResponse

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Navigating Google Webmaster Tools – Tips in 2 [Video]

Fri, 03/14/2014 - 06:00

In this second installment of Tips in 2, our new video series of helpful, two-minute small business marketing tips, Chipper Nicodemus, SEO Specialist at VerticalResponse walks you through the ins and outs of Google Webmaster Tools. When using Google Webmaster Tools, you can discover keywords people are using to get to your website and more. Learn how easy it is to use Google Webmaster Tools to help your business.

 

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© 2014, VR Marketing Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

The post Navigating Google Webmaster Tools – Tips in 2 [Video] appeared first on VR Marketing Blog.

Small Business Lessons that are Anything but Cliché

Thu, 03/13/2014 - 06:00

In 2011, Dani Sheehan-Meyer decided to open an upscale gift shop called Cliché Noe Gift Store in Noe Valley, a neighborhood in San Francisco. With a background in sales, marketing and advertising, Meyer brought a certain marketing savvy that not all small business owners have since most business owners are not marketers.

In a few short years Meyer learned a great deal about what she did and didn’t want her store to be, and she spends seven days a week working toward that goal. Over shrimp salad and a glass of sauv blanc in her home above the shop, Meyer broke down what she’s learned that any small business can relate to.

Be Known for Something

Meyer decided that she would never compete against the “big guys” because she felt it would be a losing battle. She didn’t want to fall into a “Gap” mentality where she was constantly discounting her products, or having to mark things down in order to sell them. She decided early on that Cliché Noe would differentiate itself from the competition by becoming known for their high level of service and customer experience.

But first, Cliché Noe had to get found by potential customers. Meyer focused her energy on being a part of the community where her store is located. She joined the local merchants association, the larger San Francisco Council District Merchants Association and worked with other local merchants and businesses to create a guide to help market the neighborhood to locals and tourists alike. Meyer took it a step further by connecting with the local tourism agencies and became part of the Northern California Concierge Association and connected with San Francisco travel writers. These efforts helped focus on drawing people to the neighborhood as a destination where they could then experience Cliché Noe amongst other local offerings and gave people reasons to return again and again.

Quality Trumps Quantity

In her first year in business, Meyer focused on volume, not necessarily quality and she learned an important lesson from a $6 knife. After Thanksgiving, a customer came into the store with a $6 knife he had purchased that broke. He was disappointed given he had purchased it to carve his Thanksgiving turkey. Meyer decided in that moment to stay true to her desire to provide an incredible customer experience and to give the level of service her upscale urban customers expected. She refunded the customer’s money and made sure he left satisfied with the interaction. 2 years later, he’s still one of her best customers and comes in often to purchase gifts. If she had refused the return, she would have surely lost his loyalty.  Meyer also decided she would stop carrying low quality items that could be a liability for the store, instead refocusing on items that carried a level of brand recognition, prestige and value based on quality.

You Gotta Market Your Biz

Even though Meyer, like most small business owners works 7 days a week and never seems to have enough time, she admits that “you have to market your business – whether you like it or not!” Meyer keeps her focus by using email from VerticalResponse to send out invitations to events at the shop (including the popular Chocolate and Prosecco Night) to her list of about 1,000 subscribers, which she is aggressively growing. Cliché Noe is also active on social media networks including Facebook, Twitter, LinkedIn and Yelp. Meyer saves time by linking her Twitter and Facebook accounts so she can post once and publish the content to both sites. She also takes advantage of SixDoors, an app that aggregates local vendors, and provides them with access to mobile commerce services. Six Doors has 70+ unique stores and brands that represent the very best of what San Francisco has to offer.

So where does Meyer go from here? She’s determined to make her small business anything but cliché!

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© 2014, VR Marketing Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

The post Small Business Lessons that are Anything but Cliché appeared first on VR Marketing Blog.

How a Sewer Company Successfully Took it to the Gutter for Engagement

Wed, 03/12/2014 - 06:00

San Francisco Water Power Sewer is not a business you’d associate with creative marketing campaigns and killer social media. But guess what? It has done what many non-traditional companies struggle with their entire existence. It created a campaign all about #2 and are driving wild engagement with it. Here’s how:

1. Ads in the right place at the right time. In the city of San Francisco, heaps of commuters rely on our public transportation known as MUNI. San Francisco Water Power Sewer placed its clever marketing campaign, posting slogans like, “Your #2 is my #1″ and “No one deals with more crap than I do,” on both the inside and outside of MUNI buses and trains. Plus, they translated them into many languages to serve the diverse population in San Francisco. And guess what? The audience inside and outside saw them, starting taking pictures and creating a buzz.

2. They manned up on social media. You might not think a sewer service would be a case study for how to do it right on social media, but in this case you’d be wrong. San Francisco Water Power Sewer has done what many a tech company can only dream of. It has driven engagement with tons of user-generated content. You see all those pictures of the ads that are being snapped and shared are being leveraged on the San Francisco Water Power Sewer social media channels. And the folks sharing them are oozing with love about the campaign. Plus, there are real, live people at the other end (no pun intended) responding and conversing with folks that share. Check out a few of the posts from their Twitter feed.

3. They took a risk. Ask most traditional service based companies how risk averse they are and most would answer “very.” That’s what makes this campaign so innovative and inspiring. It took a huge risk with their potty humor and it’s totally working. By being a little cheeky the company was able to talk about something usually only discussed behind closed doors and raise awareness about the service they offer to the city and the residents.

How can you draw inspiration for your own campaigns? I’d love to hear in the comments.

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© 2014, VR Marketing Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

The post How a Sewer Company Successfully Took it to the Gutter for Engagement appeared first on VR Marketing Blog.

Content and Pay Per Click – Using them Together for Success

Tue, 03/11/2014 - 06:00

With the rise of social media and Google’s search algorithm favoring new and unique content, there’s been a lot of buzz these days around producing content. Blogging, informational videos, infographics, guides, and the like are more popular now than ever. All this great content provides businesses with a unique opportunity to gain new customers.

If your business isn’t currently producing content for your prospects and customers, you should definitely start now. Writing and producing content that speaks to your target audience is a fantastic way to get your name out there and build trust with potential customers. Even if you start small, it’s worth the time investment. In this post, we discuss ways you can get even more out of the content you’re already producing by using it in conjunction with Pay Per Click (PPC) ads.

Bidding on Relevant Keywords Around Your Content                                    

Oftentimes, customers choose companies, products, and/or services based on brand recognition and trust. Steering these customers to your content through paid search efforts is a terrific way to beat your competitors and start building the relationship before they buy. It’s a good idea to bid on relevant keywords around what your blog offers. For example, if your business sells garden tools and you have a blog that features daily gardening tips, you’ll want to bid on the keyword phrases like  “gardening tips,” “gardening guides,” “gardening resources,” “gardening blog,” etc. By bidding on these keywords and bringing in traffic to your content, you can reach potential customers higher up in the sales funnel. If you feel your content is especially helpful, it can go a long way to establish brand trust and thought leadership. One thing you have to remember is that these customers may not be ready to buy yet and therefore may take longer convert. Through additional messaging, you can nurture these customers until they’re ready to purchase.

Placing PPC Ads on Your  YouTube Videos

Perhaps your business produces video blog posts (vlogs), webinars, video tips, or other video content such as product demos and loads them onto a business YouTube page (another good idea).  You can actually place PPC ads right over your videos. If viewers like what they see, they can immediately click on your ad and go directly to your website versus having to visit your website on their own. This is more beneficial because you can tailor the experience and the messaging to those viewers, which should increase your closing rate.

Remarketing to Your Content Visitors

PPC Remarketing is another fantastic method that gives you additional opportunities to convert your content visitors. By placing a remarketing pixel on the webpages that contain your content and/or resources, you can show remarketing ads to someone after he/she has left your page and is browsing the web. Again, this is helpful because you can tailor a relevant message based on what previous pages or content they visited on your site. You can offer additional information or promotional offers in order to entice them to come back, sign up, or make a purchase.

Creating content is an easy way to get customers to your website and establish brand trust and thought leadership. Brand trust and reputation is a key step in the decision process for most buyers. By pairing relevant content with PPC, you can increase the effectiveness and the overall impact of that content.

How do you use content for your PPC campaigns? Let us know in the comments below.

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© 2014, VR Marketing Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

The post Content and Pay Per Click – Using them Together for Success appeared first on VR Marketing Blog.

4 Must-Send Emails to Keep Your Business Top of Mind

Mon, 03/10/2014 - 06:00

Sending out marketing emails regularly is a great way to keep your customers thinking about your business.

“Emails are a cost-effective way to stay top of mind with customers,” says Meredith Liepelt, branding strategist for Rich Life Marketing. “Email allows you to communicate with people who have self-selected into your list. These are people who have raised their hand to say, ‘I want to hear more about what you have to offer.’  When you nurture your list respectfully, it can help build your business, keep you top of mind and increase your sales.”

The question is, what kind of emails should you send to help this effort? Good question. We’ve got the answers. Here are four emails you should send to stay relevant to your customers.

1. A  newsletter

Offer your readers educating, entertaining and valuable content in a newsletter. And, send it out on a regular basis so customers come to expect it.

Your email newsletter can have a variety of information in it including anything from company news to upcoming events, but make sure its overall look is well-organized. Offer bite-sized pieces of information in a quick, easy-to-digest format.

Videos are also a good addition to a newsletter, Liepelt says. This newsletter from Skin Perfect has a three-minute video of a business owner speaking at an event with information about another opportunity to meet the owner.

Jordan Vineyard & Winery also includes a video in their monthly newsletters. The topics change every month, it could be an interview with wine maker, a talk about the harvest or their new wine app.

2. A holiday email

When a holiday rolls around, send some e-love to your customers. From Thanksgiving to the first day of summer, you can use any holiday to send your customers some virtual cheer. Here’s an example.

If you want, you can include a discount to entice your customers to do a little shopping on your site. Either way, the point of the holiday email is just to let your customers know that you’re thinking about them.

3. An anniversary email

When a customer signs up for your email list, keep track of the signup date and send an anniversary email a few months later. True Citrus, a company that sells flavored packets for water, has a good example. Three months into a customer’s subscription, the company sends an anniversary email along with a discount.

4. Ask for feedback via email

Asking for feedback is an interactive way to stay top of mind with your customers. After a customer makes a purchase, send a thank you email and ask for feedback with an easy link. By knowing as much as possible about your customers, you can offer valuable content to help your customers. Here’s an example of an email asking for feedback from a local dentist.

These four emails serve as a reminder to your customers that you’re ready to be of service. Through strategic emails, your business will remain top of mind, which will encourage your customers to keep coming back.

Are you sending these four emails? Have any others you think are valuable?

This post contributed by guest author, Lisa Furgison. Furgison is a media maven with ten years of journalism experience and a passion for creating top-notch content.

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© 2014, VR Marketing Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

The post 4 Must-Send Emails to Keep Your Business Top of Mind appeared first on VR Marketing Blog.

Deciphering Twitter Search – Tips in 2 [Video]

Fri, 03/07/2014 - 06:00

Derek Overbey, Senior Social Media Manager at VerticalResponse walks you through the ins and outs of Twitter Search in this video from our new series of helpful, two-minute small business marketing tips: Tips in 2. On Twitter, you can search for people, photos, videos, news and more. Discover how easy it is to use Twitter Search to help your business.

 

© 2014, VR Marketing Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

The post Deciphering Twitter Search – Tips in 2 [Video] appeared first on VR Marketing Blog.

The Best Email, Social Media and Digital Marketing Posts You May Have Missed

Fri, 03/07/2014 - 06:00

About 38.7 million new blog posts are published every day on WordPress alone. With all that content buzzing around on the Internet, chances are, you most likely missed 1.6 million potentially mind blowing, life changing blog posts every hour! Sure, there are plenty of “fish in the sea,” but remove posts including cat videos (I’ll only judge you a little if these do change your life), and you still have a lot of juicy content out there that could be vital to your next marketing move. With so many options, and so little time, it’s easy to let good a thing pass you by. Where’s the Missed Connections section for blog posts when you need one? So to save you the trouble, here’s roundup of the best email, social and digital marketing posts from the VR Marketing blog you may have missed. Don’t let one of them be “the one that got away”!

Email Marketing:

Social Media Marketing:

Digital Marketing:

 

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© 2014, VR Marketing Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

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Using Humor in Your Marketing

Thu, 03/06/2014 - 06:00

Even big businesses are cashing in on using humor and trying to take the old stodgy out of big business: Look at Geico with a camel asking employees, ”What day is it?” Or Kmart going out on a huge limb with the “Ship my pants” commercials. And who couldn’t love Sprint’s “Totes McGoats” ad. Even Chobani, a relatively small guy in the mix, had a funny ad.

And it’s not just TV; these videos are getting watched on YouTube by the millions.

It must be difficult for these big companies to “toe the line” with how far they can go, not to mention the legal approvals they have to jump through to pull it off.

Good news for you: You don’t have to jump through hoops. You can have fun with your brand and your marketing much easier than the big guys. Here are a few ideas of how to inject some fun in your marketing without getting in trouble.

Have fun with your logo.

Google does it all the time. In fact, it solicits logo ideas from students in the Doodle4Google competition; winners get their logos featured. Our team at VerticalResponse “holiday-ed” up some of our own customer logos. When you add some flair to your logo, you can use it for all kinds of things and drive more customers to your site or location.

Repost funny cartoons that have to do with your business.

Dilbert is a great example of an “office setting” that a business can use. When we use cartoons on our social-media feeds, we check to see if there is a copyright. If there is, we pay for it; if there isn’t, we link the cartoon back to the original site. Grammarly does a great job using humor that pokes fun at common grammar and spelling errors on its social feeds. You can get a ton of interaction with it.

Test a wacky advertising idea.

Petcamp, a pet care facility in the Bay Area, did a great job with a contest to name its mascot. It was wildly successful in its email marketing as well as on its Facebook page.

Have fun with a tchotchke.

Speaking of pets, our email marketing company, VerticalResponse, made a huge splash at a recent event that benefited pet adoptions with our logo’ed “butt scratchers” (really dog brushes), and that’s exactly how we gave them away. People loved them.

A fun video series.

Why not have a weekly or twice monthly video about something in your business, and make it fun! Gary Vaynerchuk from Wine Library TV built a business selling wine because of his zany videos. As he puts it, he loves the spoken word way better than the written one, and, boy, has he made a success of it. A number of years back when we first launched our product on the Salesforce AppExchange, we took our VP of Product and our Director of MarComm to the streets to create a fun music video and even all these years later it still gets views.

Are you using humor in your marketing? Share in the comments.

This article by VerticalResponse CEO and founder Janine Popick originally appeared on Inc.com.

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© 2014, VR Marketing Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

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Get the Most from Your Transactional Emails

Wed, 03/05/2014 - 06:00

Transactional emails are the messages sent after someone has had some kind of interaction with your company. Wikipedia defines them as:

“Transactional emails are usually triggered based on a customer’s action with a company. Triggered transactional messages include dropped basket messages, purchase or order confirmation emails and email receipts.”

The primary purpose of a transactional email is to convey information regarding the action that triggered it.

Okay, that definition may be a bit dry, but it does it the job, right?  Your email marketing messages, especially the transactional ones, do a specific job, but they don’t have to be dry and can be more effective if they aren’t. According to Experian, transactional emails have high open and click through rates, perhaps higher than your marketing emails, so they’re wonderful opportunities to engage recipients.

Here are 3 things your transactional emails should be in order to deliver:

Friendly  – Your transactional emails are a necessity for your business, but also an important touch point you have with your customers. This is an opportunity for you to show your business’ personality and even fun side. As long as your email has all the important details your customers need, there’s no reason you can’t pep up an otherwise boring email. And with a usually higher open rate, your transactional emails could win over more readers to sign up for the other emails you send.

Informative – Ultimately, the purpose of your transactional emails is to give your customers specific information. In addition to information such as a purchase confirmation, shipping details or a donation receipt, include things they may need like a contact email address or phone number, shipment tracking links and social media buttons to enable them to connect with you in other ways. Your email should be easy to read and more importantly, mobile friendly. Use a simple one-column layout, a logo at the top, brief text and easy-to-click links.

As long as the vital info is covered and easy to read, don’t be afraid to include links to your website or a call-to-action button. And, of course, you can encourage them readers to join your email marketing mailing list since they’ve interacted with your company.

Timely – This may be obvious, but your transactional emails need to be sent out in a timely fashion. They contain important and sometimes time sensitive information for your customers. The more timely an email, the more relevant it usually is for the recipient.

Here are some examples of transactional emails done right:

Cost Plus World Market sends out a thank you email when someone signs up for their mailing list. It has great things going for it, including a warm friendly tone, a call-to-action button and social network buttons:

Rue La La has an eye-catching and comforting subject line that lets you know all went well with your purchase. They also personalize the email with your name and let you know they’ll send an email with shipping details once they have the info.

Jackson and Perkins also has an effective subject line confirming the shipped order. They’ve included links to their social networks and to different parts of their website, just in case you need them. The body of the email is warm, friendly and short, but contains everything you’d need to know, including an email address for questions.

Sometimes things go awry with a purchase and it has to be returned. ModCloth keeps their messaging fun and upbeat even for this kind of email. They include personalization, detailed info about the refund, two ways to ask “a ‘Q’ or two” and a nice closing.

Hopefully these examples have given you some inspiration for your own transactional emails. Or, if you haven’t been sending any, to try a few out and see what results you get. You don’t have to sell a product to have a reason to send a transactional email, and, you could see an increase in traffic to your website just by adding one of these to your marketing plan. We’ve got even more tips in our post,  How to Put the Action in Your Transactional Emails.

Are you using transactional emails for your business? Tell us how they’re working for you in the comments below!

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© 2014, VR Marketing Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

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Is Snapchat for Small Businesses?

Tue, 03/04/2014 - 06:00

You may have heard of the photo messaging app Snapchat because your kids, nieces/nephews, or friends are using it to send photos or videos (with added text and images, if they want) to a controlled group of friends. These messages, called “snaps,” disappear from the recipients’ device after just a few seconds.

Snapchat is often used for sending raw, unedited selfies or videos of pets, or the weather. People – mostly high school and college students and recent college grads – use Snapchat to stay in touch with friends in a way that can be more interesting than texting – and without having to worry about micromanaging an online profile and making sure each post is picture perfect.

But not all snaps disappear after 10 seconds. Snapchat Stories, which rolled out last October, offers brands the ability to combine multiple snaps together and create a story that stays up for a full day, rather than a few seconds.

Brands are using Snapchat in an attempt to reach a younger demographic, says Jim Tobin, president of Ignite Social Media. They use it for the same reason that some brands use image-based social network We Heart It. “We Heart It is like Pinterest. Somebody said to me, ‘why would somebody use that instead of Pinterest?’ Well, there’s a real simple answer. The audience of We Heart It, 80 percent of it, is below 24 years old. The audience of Pinterest, 80 percent of that is above 24 year old. So if you think about why marketers are using Snapchat, they’re trying to reach an audience that communicates that way,” he says.

Snapchat’s demographic skews younger than Instagram, but according to a Pew Research Center report, Instagram is much more popular across the board.  For instance, the report says 26 percent of 18- to 29-year-olds use Snapchat on their mobile devices, though only 5 percent of 30- to 49-year-olds use it. Meanwhile, 43 percent of 18- to 29-year-olds use Instagram on their phones; users drop significantly – to 18 percent – for those ages 30 to 49, but that’s still more than three times as many users in that age bracket than Snapchat.

 Snapchatting with customers

Larger brands – and some smaller ones – are using Snapchat as an innovative way to communicate with their clients or customers.

Taco Bell uses Snapchat to promote specials, send images of food and keep in touch with customers. “We want to make someone’s day every day with our social channels, “the brand’s social media and digital lead Tressie Lieberman told Adweek. “It feels extremely special to get a Snapchat. It’s almost like we pick up the phone and give them a call.”

Taco Bell used Twitter to tell fans they’d be making a special announcement on Snapchat, and used the app to share the return of its Beefy Crunch Burrito, building brand loyalty and customer engagement.

Online clothing retailer Karmaloop also uses Snapchat, though the photos it shares are a bit more risqué. Karmaloop also shares information on new products and coupon codes.

Clothing brand Rebecca Minkhof used Snapchat to promote a new collection during New York Fashion Week last September.

Acura used Snapchat to share the news about its NSX supercar, as well as sent videos of the car driving around the track.

16 Handles, an independent yogurt shop, is using a marketing strategy Tobin refers to as ‘reverse Snapchatting.’  “They’re asking fans to send them a Snapchat and then they send them back a coupon via another format,” he explains.

The New Orleans Saints are using the app “to get people behind the scenes, doing the warm-up during the game, the team from the sidelines, things like that, to really keep people engaged,” says Tobin.

Online food ordering company Grubhub is using Snapchat to send food pics to its fans.

MTV UK used Snapchat to promote a new season of the show “Geordie Shore,” sending behind-the-scenes footage to fans as well as reminders to watch the show.

The majority of the brands listed above are larger businesses. Although they do put some time and effort into creating snaps, much of their footage is repurposed for other platforms. And one benefit is that snaps can be raw and unedited. In fact, something overly slick with a lot of production may be a bit out of place in a medium like Snapchat.

Should your business use Snapchat? Unless you’re working hard to try to reach a very young demographic, between the ages of 13 to 24, you may want to stick to the traditional social media marketing platforms: LinkedIn, Facebook, Twitter, Pinterest, YouTube and Google+. If you’re working hard to make your marketing dollars (and hours) go as far as possible, it’s best to reach your customers, clients and prospects where they are. If you’re more of a Tumblr user, are okay with repurposing content, and are working hard to be more relevant to young adults, on the other hand, Snapchat might be worth considering.

Do you use Snapchat for fun or for your business? How does it work for you?

This post contributed by guest author, Yael Grauer. Grauer is a Minneapolis-based freelance writer and editor. Find her online at Yaelwrites.com.

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© 2014, VR Marketing Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

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Successful Small Biz Marketing: Revzilla & The New Wheel Stay Consistent, Get Noticed

Mon, 03/03/2014 - 06:00

There are so many options today to market your business — your website, email marketing, social media marketing, Facebook page, postcards, store signage, events and more. Even your business card is a marketing tool. Whether you market your business offline or online, consistency is the key to being remembered by your customers or prospects.

Your customers get exposed to marketing messages and images not only from you, but also from your competition. People are bombarded with advertising everyday and they can only remember so much (not everyone has a Sherlock Mind Palace). So, you’ve got to be memorable by being consistent.

This post showcases two small businesses who do an excellent job of remaining consistent in both their online and offline marketing tactics: The New Wheel, an electric bike business based in San Francisco, and Revzilla, an online retail store that sells motorcycle gear. Let’s learn from example:

Using your logo in all your marketing mediums is a no-brainer. If you don’t have a professionally designed logo, you can easily get one that’s affordable and will set you apart. Use it everywhere you market yourself. Above are the logos for both The New Wheel and Revzilla. Notice the wheel/gear icon place in the middle of both logos. You’ll see this gear used throughout all of their print, social media, event and website marketing materials.

Beyond the logo, here are few tips to keep in mind for visual consistency:

1. Use an simple color scheme and complementary colors.

From their business card, website, Facebook page, and even a customer “how to” sheet, The New Wheel uses red as their primary color, using off-red, brown and black as complementary colors that don’t clash or distract from the message they’re trying to get across.

Here are examples from The New Wheel’s business card, home page, Facebook page and customer “how to” information sheet:


 

2. Use a limited number of fonts

Make sure your design isn’t a visual assault on the eyes. We’ve all seen websites or emails with so many colors, different size and style fonts, or even flashing words that drive you to look (and click) away as soon as possible. Select the font style and colors that work with your logo and stick to those across all your marketing materials.

Revzilla Website Homepage

Revzilla sells a wide variety of motorcycle clothes and accessories and, yes, they do want to draw attention to promotions they have going on their site. However, they’ve done it in a way that’s organized and not overwhelming by selecting colors and fonts that don’t compete with each other.

3. Stick with your design choices across all digital marketing and print materials

Check out Revzilla’s Facebook, Twitter, Instagram, Google+ and YouTube pages. The pages aren’t duplicates, but you can clearly tell they’re all from the same company given the logo and color schemes. Revzilla also keeps that steadfast use of their logo and color scheme in any email marketing they send out, as well as a card you find in a box when you open up your new motorcycle helmet.


4. Integrate online and offline marketing

Based on the examples above, suppose you’re at a festival and see the red tent (in the picture below), but you’re not close enough to read the text. Guess whose booth it is? It’s The New Wheel’s! This is easy to tell from the color scheme and the uniform use of the wheel gear icon (and the electric bikes sitting out front, don’t hurt either!).

Whether you use all or just a subset of these offline or digital marketing techniques, you need to be consistent. Use your logo, colors and fonts to get noticed and stay noticed.

What other tips would you add? Share in the comments.

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© 2014, VR Marketing Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

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5 Creative Topics to Get Your Email Marketing Mojo Going

Thu, 02/27/2014 - 06:00

Need help coming up with creative email marketing topics? Fortunately Yuriy Timen, the director of online marketing for Grammarly, has some great advice for you.

Part of Timen’s role at the automated proofreading site that spots grammar and spelling mistakes is to create compelling emails to market the service. Sound tough? Some might consider grammar a dry topic, but not Timen. He says the staff churns out fun and engaging emails all the time. The secret, he says, is creativity.

“Customers receive dozens of promotional emails every day, making it more important than ever for companies to be creative and rise above the promotional noise,” he says. “Recipients of your marketing email have high expectations and low tolerance; if you deliver unremarkable or dry content, they will unsubscribe from your emails or, worse, mark them as spam.”

Let’s get to the nuts and bolts of how to be creative. Here are five actionable tips to help you craft some nifty emails:

Send an announcement

Your business is always working on something interesting, so use your company news as a topic of an email once in a while, Timen says. For example, when Grammarly was nominated for a startup award Timen sent a newsletter to customers to let them know about the nomination and to encourage them to vote for the company in the contest.

Channel your inner comedian

Try your hand at some humorous content. When Grammarly wanted to hit a Facebook milestone of one million likes, Timen and his staff created a newsletter called “Pun Intended.” The email gives customers a taste of the humorous content that the company posts in hopes of getting more likes.

Let your customers know about a new arrival

Whether your company offers a new service, or a trendy new item just landed on your retail shelf, let your customers know about it. For example, one online retailer sent an email out to customers when new handbags were in stock. This email not only shows that your business is on top of trends, but it also keeps your brand top of mind.

Tips and tricks emails

Emails that help your customer get more from your business are a great way to build trust in your brand. Turbo Tax, a company that sells tax preparation software, sends its customers useful tips and tricks emails in list form. For example, in a recent email there is a link to “8 Great End of Year Tax Tips.” Providing valuable content that helps your readers is a win-win.

Create a discount email

While promotional emails shouldn’t make up your entire email marketing plan, sending a deal or two to your customers once in awhile isn’t a bad idea. Grammarly sent this 50-percent-off deal to its customers to drum up more business.

You can send a “just because” promotion or connect a deal to a holiday or an event like J. Crew did with this back to school discount.

You can also offer a discount as a reward. For example, Birdy Botanicals offers a 25 percent discount for signing up for company emails.

While a discount can be a helpful marketing tool, email is not just about selling, Timen says. It’s about building a relationship between a brand and its subscribers; it’s about creating content that is more likely to be shared and appreciated. To do that, you need to be creative and make sure every email is worthy of your customer’s time.

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This post contributed by guest author, Lisa Furgison. Furgison is a media maven with ten years of journalism experience and a passion for creating top-notch content.

 

© 2014, VR Marketing Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

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Email Marketing Tips to Mazimize Your Mobile Impact

Wed, 02/26/2014 - 06:00

If you’ve discovered that your mobile phone is a great way to tackle a load of emails quickly, you’re not alone. “People use their phone to screen email a lot.” explains Cindy Krum, author of “Mobile Marketing: Finding Your Customers No Matter Where They Are” and founder and CEO of mobile marketing consultancy MobileMoxie.

As the digital world moves ever more toward mobile platforms and devices, marketers can make sure that their message gets through.

“You have to start by having a really strong presence before the email’s even opened,” says Krum.  The following email marketing mobile tips can help maximize your email’s impact so messages are more likely to be read and clicked on small screens.

Track how many clicks come from mobile users

Figuring out exactly how many of your recipients are opening your emails on mobile devices is tough. However, tracking the portion of your audience that clicks a link on a device versus a laptop or desktop is relatively easy via Google Analytics, which is free.

Krum recommends setting up different mobile landing pages that correspond to the regular desktop pages. “You just set up a script on desktop landing pages to recognize whether someone is on a mobile phone, and send them to the mobile version of the landing page,” she explains. “This is something people do a lot on websites but forget to do with email.”

Next, you’ll look at your Google Analytics dashboard to see which percentage of traffic was redirected from the desktop page to the mobile page.

“Definitely some industries will skew more towards mobile than others, but most industries right now do have people checking and clicking through on emails on their phone,” Krum says. If there’s very low or no mobile traffic, it’s possible that tracking is set up improperly.

The “from” line

Your email  ’from’ line is critical on mobile, says Krum, and appears larger than the subject line on some phones, so make sure it’s compelling.

If you have a bad ‘from’ line and you actually forget to change it and it just says ‘mail’,” then it’s not optimized and it’s not going to draw as many opens from the phone,” Krum explains.

Email previews

Since many phones provide a kind of preview of email messages, says Krum, “What’s really important for mobile is the first bit of text on the email,”or preheader, as that first line is called. The first line of text gets pulled into the subject line for a lot email programs, and that’s basically what you preview on a phone.

Plenty of businesses lead their emails with something like “Having problems reading this email?” or “Reading this on mobile?” Instead, says Krum, make sure that you have a strong preheader that reinforces your subject line and entices people to open emails.

Design is still key

Email design is very important on mobile platforms. One mistake Krum notices is people treating email design just as they would website design and using too many columns in their layouts. “They try to cram three to four different columns of products in one email,” she says. “It looks okay on desktop, but not great, and it looks even worse on a mobile phone.” Instead, try to keep your emails to one or two columns.

Another common error that you can easily avoid is putting all your calls to action in the form of images. “People who are on the subway and have very little connectivity aren’t downloading images, so they won’t find your email compelling, and that’s a prime time for people to sit and delete emails. So if your offer or your awesomeness is all locked up in an image, they might miss it.”

Finding that balance isn’t always easy—buttons make compelling calls to action on a small screen—but following these simple principles and tracking what works on analytics can help you maximize your mobile impact in no time.

This post contributed by guest author, Yael Grauer. Grauer is a Minneapolis-based freelance writer and editor. Find her online at Yaelwrites.com.

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© 2014, VR Marketing Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

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Create a Winning Business Personality to Standout from the Crowd

Tue, 02/25/2014 - 06:00

Marketing your small business is an ever-evolving project. Tweaking your message and staying in contact with customers are key components, but have you ever felt like you’re just not connecting with your audience? Sometimes, taking a step back and considering the personality of your business can be a game-changer.

In today’s modern small business marketing environment, companies with a consistent and compelling personality have seen greater success when it comes to enhancing their brand image. First, let’s define what we mean by a company’s personality:

A business with personality is one that has found a certain style and voice that speaks to their product and company atmosphere. Often times this is associated with a fun, laid-back or clever persona, which is used throughout their social media presence or website. In some cases the voice is needling or dry-witted as in the case of consumer-oriented online travel site Hipmunk. When you’re booking a hotel through Hipmunk and you select a checkout date more than 30 days away from your check-in date you’ll receive the following error message, “Why don’t you just move there? 30 days is the max.” While it would have been just as simple for them to say, “30 days is the maximum stay time per hotel,” they use this form of good-natured ribbing to inject a bit of humor. It can put customers at ease, give them a quick laugh and creates a memorable moment in the often stressful endeavor of booking a vacation.

Another excellent example of a strong brand personality can been seen in the South African discount flight provider, Kulula Airlines. Flying can nerve-racking for some, for others just picking which flight provider to use is the most difficult part. As a discount flight company in South Africa, Kulula needed to find a way to stand out. And they do so by allowing their personality to permeate every part of their brand. It starts with the planes themselves. One of their planes is painted with large lettering on the side saying “THIS WAY UP” and multiple arrows pointing to the sky. Some of the planes even have mustaches painted on the front of them. Next comes the in-flight experience; pilots and flight attendants on Kulula are famous for their quick wit and funny announcements. Overheard during one pilot’s welcome message was this gem, “Kulula Airlines is pleased to announce that we have some of the best flight attendants in the industry. Unfortunately, none of them are on this flight!” Want to see more of the personality of Kulula? Check it out here.

So how do you inject personality into your company?  First you need to decide what kind of personality fits your business.

1) Who are you and who is your audience?

A lot of companies lean towards funny, relaxed personalities these days, but that’s not always the best option for your business. You need to assess what it is you’re selling or what solution you’re offering and how best to project yourself to your audience. You could portray a wacky, tech-savvy company that’s constantly tweeting memes and YouTube videos, but if your audience is a more serious or old-school, you might not resonate with them. Marketing agency Melamed Riley talks about the importance of researching other brands to get a sense of your own style, “…try researching the brands you wish to emulate, but be sure to avoid outright copycatting anyone. Pay attention to how your target audience communicates and tailor your brand’s voice accordingly. A bipolar brand personality is an easy way to confuse and alienate customers. Identify your audience, operationalize your personality and stick to the plan.” Which brings us to our second point…

2) Stay consistent

While it’s important to be creative and continually challenge yourself to improve your marketing efforts, your personality needs to stay consistent. Once you settle on your voice and tone, don’t stray too far outside of it. If you start testing out different personalities, you run the risk of confusing your audience. This is where it helps to draw up an outline of your online personality so that all members of your business can refer to it when tweeting, posting or blogging on behalf of your company. This will help ensure a consistent experience start-to-finish.

3) Tell a story

In the past few years, companies have begun to pull the curtain back on the internal workings of their business. We’ve seen inside offices, they’ve tweeted, Instagramed and posted pictures and videos on Facebook of their employees hard at work. By showing off your business and the type of activities that occur daily around your office, you can help provide consumers and customers an inside perspective of your brand. You can showcase the very personality that you’ve created, as it’s often reflected in your employees and internal environment. It also shows that you’re not projecting a false personality but that it is actually one that is fully embraced at all levels.

So now it’s your turn. Take a look at your audience and make a list of adjectives you’d want consumers to use if they were describing your company. This will help you get a sense of the personality that will best fit your business and resonate with your customers. Research similar businesses in your industry and find some that have done creative things with their online presence and discover similar ways to make yourself stand out. Eventually, you’ll have a fully fleshed out personality that’s perfectly tailored to you and your business.

Have you made any changes to your company’s personality or have tips for doing it? Let us know in the comments!

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© 2014, VR Marketing Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

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Do This, Not That – SEO Edition [Infographic]

Mon, 02/24/2014 - 09:17

Wondering what to do, or what not to do to optimize your site, appear on Google and Bing or be able to tell who’s visiting your site? We answer these questions and more in this SEO edition of “Do This, Not That!” infographic.

 

Have any dos and don’ts of your own to add? Share in the comments!

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Embed This Image On Your Site (copy code below):

Courtesy of: VerticalResponse

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Product Strategy: Pictures are Worth a Million Words

Fri, 02/21/2014 - 06:00

I recently purchased a great coffee maker, the Nespresso. Sometimes when you get a product like this, you pull it out of the box and consider skipping the instructions all together given how long it might take to read the four point type, right?

But wow, what a pleasant surprise, the Nespresso manual was… you guessed it …made up of pictures! It took no time for us to be sipping some fine espresso out of our new green machine. They’ve also got a great section right on their website called, “You have just bought a Nespresso machine,” with content dedicated to the first use of your machine, troubleshooting, and how to register for the Nespresso club. It’s super visual as well.

So why don’t more businesses do this when pictures or videos can make things so much easier to understand?

Since I’m in the online biz, videos and screenshots are a huge part of what we do to help train and educate people on how to use our online marketing service. We spend a lot of time putting together quick and to the point 2-3 minute videos that tell the story about how to get from point A to B. And we get a ton of people watching them. We’ve even set up our own YouTube Channel, VRTube for this as well.

And remember, images can tell your story in a multitude of places and channels. We were at the New York Expo, a great show with over 4,000 small businesses attending that wanted to explore new ideas to grow. We put huge screenshots on a banner stand so we could visually illustrate what we do. It enabled attendees to be able to immediately understand how we can help them. A huge win when you only have seconds to get someone’s attention at a busy trade show.

Have you ever bought anything from the quirky Scandinavian company IKEA? They are well known for the use of images in their instruction manuals. Because they are a global company, it saves the effort of translation and printing in a ton of languages. (Even though anyone who has ever assembled a piece of IKEA furniture usually has a couple of extra pieces leftover at the end.)

How can your business use images and videos?

  • Your website–If you’ve got an e-commerce site, sharing images of your products is a must. And by sharing those images on image-centric social media networks like Pinterest, you can drive lots of visitors to your site.
  • Sales–Try sending a link to a video of your sales pitch to a prospect. Make sure you include the image of your video with the “play” button. YouTube provides the image to make it easy for you.
  • How-tos–Take pictures of what things should look like as you walk people through a recipe or set of instructions so they can check their work as they go. What about videos of how to take care of plants that you sell or how to make a famous drink from your bar? Or how to style the snazzy new jeans you sell?
  • What’s New–We do a great video series called What’s New Weekly where a few of our engaging marketing folks get down and dirty on marketing trends and tools. You can make a simple video to provide updates about things that relate to your industry or business.

So any business can use videos and pictures to sell, train, and retain customers. Are your pictures worth a mill?

Share how you use images and videos in the comments.

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© 2014, VR Marketing Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

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What LinkedIn’s New Blogging Tool Means for Your Business

Thu, 02/20/2014 - 13:19

LinkedIn just announced it’s adding blog features to personal profile pages. The company wants to be more than a search engine for resumes and professional contacts; it’s looking to become the go-to place for professional content.

What’s in it for you?

This new feature, which combines social media and content marketing, could mean big things for small businesses like you.

For starters, the content you create has a ready-made audience. It can be tough to get views on your business blog, but if you publish on LinkedIn, you share it with the professional contacts you’ve already built.

“The ability to compose blog posts that your connections can view means you have the ability to create targeted content that will be displayed directly in front of the people your business is looking to target,” says Victoria Garment of Software Advice, who is already thinking about how this new tool could fit into her company’s marketing plan.

Aside from getting traffic, the posts become part of your profile, so you’re showing industry leaders that you can walk the walk and talk the talk. By creating these longer-form posts, you become a thought leader in your field.

Plus, this new tool gives your brand a voice, Garment says. Through well-written posts you can educate people about your brand, tell them why it rocks, and start a conversation about your business in the comment section.

How is this feature different than what’s already available?

Right now, everyday users can share a few words or a link to an article, but you can’t write anything of substance.

Back in 2012, LinkedIn allowed high profile users, or influencers, like Bill Gates, to write blog posts. By following him, you could read the content he shared on your home page. You could also follow a news channel to see news that interested you. Everyday users could consume the information, but couldn’t write any kind of long-form content – until now.

This new feature gives you the same power as Bill Gates. Well, he might trump the number of followers you have (he has 1.5 million) but you can write and share content just like he can. People can follow you too, which makes your content appear in news feeds.

Wondering how a post looks on LinkedIn? Here’s an example.

How does the publishing feature work?

If you’re ready to whip up a blog on your LinkedIn page, here are some instructions to get started:

  1. Starting on your home page, go to the Share an Update box.
  2. Click the pencil icon. This opens a writing tool.
  3. Write your post.
  4. Add an image by clicking the camera icon. Click browse, select the picture you want to upload, and click submit.
  5. Click publish when you’re ready to share the post.
  6. You can also save a post or preview it before posting.

If you go to your LinkedIn home page and don’t see these options, don’t worry; you might not have the feature just yet, but it should show up on your page soon. According to LinkedIn, the new tool will gradually become available to all users.

Do you have plans to use this new LinkedIn feature? Share how in the comments.

This post contributed by guest author, Lisa Furgison. Furgison is a media maven with ten years of journalism experience and a passion for creating top-notch content.

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© 2014, VR Marketing Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

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