• Email certification: the options
  Part 2 of the Email Certification series from Email Marketing Reports.

• Amazon: Hey Spammers, Get Off My Cloud! - Security Fix
  Amazon Networks get owned by spammers; Two major RBLs put in place to deal with the spam.
• What's "Port 25," and what does it have to do with e-mail spam?
  Slate Magazine Picks up on MAAWG's Port 25/Networking BCP

• What is my current deliverability?
• How does improved deliverability help?
• Does certification make sense?
• Who are the prime candidates for certification?

• New business and consumer trends from recent Economist Intelligence Unit and Ipsos studies, and the role of email, online trust and device driven impending changes in our Web 2.0 world
• How customers are more empowered to help and hurt your business online and what this means to email and web operations, today and in the future
• Best practices and tips from real case studies you can leverage immediately for your business or clients
  

• AOL Converting All FBLs to ARF on 9/2/08

• Using the SBL and XBL against spamvertized URLs
  Spamhaus Describes two ways to get more from their RBLs, Zen for email, and SBL-XBL for Website/URL filtering.
• Andy Sernovitz's Damn, I Wish I'd Thought of That!: I'm an idiot
  Proving again that even pros make mistakes...

89% of respondents selected a No response, with the leading result being attributed to Poor support in email clients (50%) and rendering issues (27%). Of the yes answers (11%) the trend showed only "OK" results. No one responded with having "great" results from Videos in email.

Another overwhelming result showing the 85.7% of respondents choose to sent static images with the look and feel of a video screen, the remainder indicated no issues related to sending videos.

73% of responders answered by indicating the choice to not send video in email. MPEGs (17%), AVI and Wav files were the next most popular with 5.6% each. Write in answered included Flash, QuickTime, SWF and YouTube embedded options.

User comments seems to indicate a strong distrust of the Marketing Sherpa tests and results. Recommendations to Avoid Flash and other scripting were also popular due to the high probability that an ISP will pop us warnings or disable these out right in the users inbox. Providing images (or animated gifs) and links to hosted video, on your site or even YouTube, seem to be the most popular recommendations occurring several times.

We even had comments from a couple of recipients that indicated a significant dislike of the idea and application of Videos in email.

1. Use images that point to hosted video
2. Understanding your recipients view of your services is important
3. ISPs and email clients do not support many of the formats used to manage video
   

• One Degree: Ensuring Your Email Complies with Relevant Laws
  My June 2008 OneDegree Article.
• Don't use email software or webmail accounts to send marketing emails
  Mark discusses why you need an Email Marketing Solution, and not just your email client (i.e. outlook)

• How not to handle unsubscribes
  From bad to worse, last week W2TW described a broken unsubscribe process, this week...a representative of PayPal says "NO way to unsubscribe - block us"
• NAB Spams Blogs
  Just because it's a blog and not email doesn't mean it's not spam.
• StrongMail Survey Wrongly Paints Bleak Picture
  Ken Comments on StrongMail Survey

• Toronto Hydro Telecom bought by Cogeco
  Two Canadian ISPs merging in the GTA

We are in the process of outsourcing our webmail to a company by the name of BlueTie. I don’t know how many of you have heard of them, so I have included the following links:

• http://bluetie.com/aboutus/index.php
• http://bluetie.com/aboutus/pressroom/pr2008-04-16-01.php
  

BlueTie will host our mail servers and the web pages. They will not handle our abuse or customer service. This will be maintained by us. They will be handling our spam filtering and white/black list. I do know, however, they do not have a feedback loop program. I have recommended that they do so and that it be in ARF format.

Therefore, as of the cut-over date, anyone who currently is whitelisted with us will no longer have this benefit. In addition, all feedback loops will cease. We expect email to start moving over within the next few days and it will take about a month to move everything.

1. The current whitelisting and Feedback loops managed by Excite will cease to function over the next few weeks.
2. Monitoring delivery to the Excite, Iwon and MyWay domains will be critical to understand; rate limits, bounces and system delivery requirements.
3. Delivery issues should be addresses to BlueTie, while spam and abuse issues (only when your receiving email not sending it) should continue to goto excite.com to handel.
   

• The Spamhaus Project - News Blog
• Unsubscribe policies
  Word to the Wise Provides a true to life story on unsubscribes done wrong...
• Judge Orders Halt to Alleged Domain-Name Scam
  Be aware - don't get scammed over your domain renewal.

Sunnyvale, Calif. – June 19, 2008 – Yahoo! Inc. (Nasdaq: YHOO) today announced the global availability of two new e-mail domains that will give users the chance to register for the e-mail address or Yahoo! ID they have always wanted. People can finally say goodbye to CutiePie4Ever80 or mattclark1977@yahoo.com and get a new Yahoo! e-mail address at ymail.com and rocketmail.com.

Yahoo! Mail is the number one Web mail service in the world with more than 260 million users worldwide1. As a result of its global popularity, many desirable e-mail addresses have already been taken for the yahoo.com domain, as well as for localized versions of the namespace in countries around the world. With the two new e-mail domain choices, Yahoo! will make millions of new e-mail addresses available to the online community.

Yahoo! recently commissioned a survey conducted by Harris Interactive® to determine what online adults look for when choosing an e-mail address and found some noteworthy results:

• The majority of online adults (59 percent) consider the most important attribute of an e-mail address to be that it is easy to remember.

• When asked if they could choose any e-mail address for personal use, seven in ten online adults (70 percent) would opt to have some portion of their name included – 31 percent would want their last name included, 27 percent would choose their first name, while 28 percent would prefer to have their nickname as part of their e-mail address.

• Of online adults who indicated that they are not currently using their first choice e-mail address, over half (54 percent) agree that they want their e-mail address to reflect who they are, and about half (48 percent) would be at least somewhat likely to change addresses should their preferred choice become available.

"We recognize that people want an e-mail address that reflects who they are,whether they are signing up for an e-mail address for the first time, or simply updating their e-mail pseudonym to reflect the stage they are at in life," said John Kremer, vice president, Yahoo! Mail."We are thrilled to be able to offer new Yahoo! e-mail domain choices to Internet users, along with the same great Web mail experience that hundreds of millions of people have already come to expect."

E-mail addresses at the new domains will have the same great Yahoo! Mail features as addresses at the yahoo.com domain, including:

• Unlimited storage – Yahoo! Mail provides all users with free unlimited e-mail storage2

• Integrated Instant Messaging and Text Messaging – Users can connect in real-time to their contacts with Yahoo! Messenger or Windows Live® Messenger and send text messages to friends on the go, right from their Yahoo! Mail inbox

• Protection from spam and viruses – All of the same great protection that is built into Yahoo! Mail will apply to these new domains. Yahoo! uses advanced technologies and data from numerous sources to dramatically reduce the delivery of spam and phishing e-mails

• Country-specific e-mail account – When signing up for an e-mail account, users have the option of choosing localized country versions from each of the Yahoo! domains: yahoo.com, ymail.com and rocketmail.com

As always, a Yahoo! ID will work for everything across the Yahoo! Network, from checking e-mail to checking out Messenger, Flickr, Groups, Sports, Finance and more.

In many markets, Yahoo! will also help users transfer their e-mail and contacts to their new address and notify friends of their new e-mail address.

In addition, Yahoo! has reserved a number of desirable e-mail addresses – all related to charitable organizations – using the new domains and will put these e-mail addresses up for charity auction beginning on Thursday, June 19, 2008. Yahoo! is working with auction partners eBay Giving Works and Auction Cause. The proceeds from the auction will benefit the following organizations: The Breast Cancer Research Foundation, Ocean Conservancy, Point Foundation, Right To Playand World Wildlife Fund. To participate in the online auction, please visit http://www.ebay.com/ymail.

Users can learn more about and register for a new e-mail at ymail.com and rocketmail.com at http://mail.yahoo.com.

About Yahoo! Mail

Launched in October1997, Yahoo! Mail is the world's largest, most popular free e-mail service. Yahoo! Mail helps people stay in touch at home, at work, or while traveling for business or pleasure, and is available in 22 languages. Yahoo! Mail is fully integrated with Yahoo!'s many other popular services to make it easy to access all the Internet services people need. Yahoo! Mail has recently received the Best of Web award from PC World, and was awarded Editors' Choice by both PC Magazine and CNET.

About Yahoo!

Yahoo! Inc. is a leading global Internet brand and one ofthe most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com or the company's blog,Yodel Anecdotal.

About the Survey

This Yahoo! study was conducted online within the United States by Harris Interactive between June 2and June 4, 2008 among 2,035 adults ages 18+. The data have been weighted to reflect the composition of the online U.S. adult population on the basisof Internet usage (hours per week) and connection type. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.

Yahoo! and Yodel Anecdotal are the trademarks and/or registered trademarks of Yahoo! Inc.

© 2008 Yahoo! Inc., All rights reserved.

1) According to comScore MediaMetrix, April 2008

2) More information about unlimited storage in e-mail can be found here: http://help.yahoo.com/l/us/yahoo/mail/yahoomail/tools/tools-08.html

Contact:

Kelley Podboy, Yahoo! Inc.: 408-349-3149, podboyk@yahoo-inc.com

• Get the "And" Out! - ClickZ
  Excellent article on being clear while writing your term and conditions for subscribing... Don't force your subscribers into anything they may not want, it just leads to bad data and unhappy subscribers = spam complaints.

• Web marketer must pay millions to MySpace (5th story down)
  MySpace can collect $6 million from a notorious Internet marketer accused by
• Scott Richter Settles Another Spam Suit
• Let the Consolidation Begin
  Fellow Canadians merging together - Campaigner acquired by software-as-a-service company Protus

• RetailEmail.Blogspot turns 2, becomes The Retail Email Blog!
  A new look, a new name and a birthday! Congrats to the Retail Email Blog,