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Published on June 24th, 2011 | by Janine Popick


21 Summer Subject Lines that Make a Splash

Summer’s here, and the living’s easy! Well, that last part might not necessarily be true, but you can save time on your email marketing this summer by taking tips from these seasonally inspired subject lines. Now queue up your emails and go have some fun in the sun!

4th of July & Summer Subject Lines that Make a Splash:

  1. New red, white & blue for you! (Chasing Fireflies)
  2. Take up to 50% off at our Red, White and Denim Sale! (Lucky Brand)
  3. Get Independence Day Travel Inspiration (VRBO)
  4. Independence Sale – Fares from $9* Each Way! (Spirit Airlines)
  5. Proudly Made in the USA (Sur la Table)
  6. Start Planning Your 4th Of July Family Fun (Melissa & Doug)
  7. Fire up the grill! (Chronicle Books)
  8. Amber, the first day of Summer is here! And so is your 52% off. (ProFlowers)
  9. Summer Cycling + Save up to 30% (REI)
  10. Summer Sale — Save up to 75% (Papyrus)
  11. Make your creative sizzle this summer (DMA Education)
  12. On the Menu: Fire, Smoke & Flavor with the Voltaggio Bros. (Williams-Sonoma)
  13. School’s Out! (Teavana)
  14. Ready For S’more Campsite Styles? + Get Free Shipping (
  15. Get Our Newest Tips for Sweet Summer Celebrations (Tiny Prints)
  16. Summer Home Sale: extra 15% off ends Wednesday + Free Shipping! (Macy’s)
  17. My Mileage Plus: Start the summer off with great travel tips and deals (United Miles)
  18. Farmer’s Market Fresh: Everything you need for healthy summer meals (Crate and Barrel)
  19. Summer’s newest sandals – get ’em all! (DSW)
  20. Seasonal Clearance! Up to 75% Off – Shop Semi Annual Sale! (Bath & Body Works)
  21. Summer’s Officially Here – Get Outside and Entertain (Z Gallerie)

What subject lines or businesses have inspired your email marketing? Please share your favorites!

© 2011 – 2012, Janine Popick. All rights reserved.

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About the Author

is a contributing author for VerticalResponse.

4 Responses to 21 Summer Subject Lines that Make a Splash

  1. Ardham Becky says:

    Wow! Now these sound promising 😉 I’ve gotten inspiration from some lines for my own subjects. Thanks for posting.

  2. heather says:

    Of course, summer subject lines work great for communications that are local to the US (4th of July) or are not global (summer). It’s also important to know your audience and if you are sending global communications, summer messaging may not be appropriate since not all areas of the world are experiencing summer at this time!

  3. Thanks for your comment. You’re right, it’s always important to be fresh, creative, and original with your subject lines. Much like music, art, and other creative pursuits, though, we often look for inspiration from the masters. Peruse through this post and in your own email inbox and let the new ideas flow!

  4. Good selection of seasonal subjects!
    We have our own 10 tips for email subject lines. Here’s one you should take note of if you want to copy some of the above examples:
    Don’t recycle subjects. (Or in this case, other people’s subjects!) These will become too familiar to the reader, especially in a series for the same product or service. The intrigue of your emails will be lost this way.

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