Social Media

Published on May 9th, 2013 | by VerticalResponse

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5 Questions to Ask Before Starting a Social Media Campaign

Social media campaigns can get your content in front of a whole new audience. 5 questions to ask social media If you want to make sure your efforts are working towards the same end goal, you gotta be prepared. Social media strategist Jamey Brown recently authored an article sharing five questions you need to ask before you start your next social media campaign.

1. What are my short term and long term goals?

Figure out what you’re trying to do before you do anything. Common social campaign goals include driving additional website traffic or generating new leads.

2. Can I focus on one strategy or do I need more?

According to Brown, “Sometimes, multiple strategies are needed if you have multiple large goals to achieve.” This doesn’t mean that your tactics should be all over the place and feel bipolar. Have a cohesive plan and execute accordingly.

3. What tactics should I use to meet my goals?

This is your step-by-step action blueprint, so pay careful attention to how you will meet your goals. Do you want to incorporate paid social media, or hashtags, videos, contests, etc.? You gotta know before ya go!

4. Will my strategy fulfill both my short and long term goals?

It can be easy to get sidetracked on the immediacy of the moment with social media. Make sure you’re setting yourself up for success all the way down the line.

5. What’s my timeline?

How quickly do you expect to accomplish the goals you’re setting? This can help you allocate resources and set benchmarks to monitor your progress. Pick a timeline and stick to it.

How will you use Brown’s suggestions before you start your next social media marketing campaign?

© 2013, VerticalResponse. All rights reserved.

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About the Author

VerticalResponse

provides a full suite of self-service marketing solutions for small businesses including email marketing, social media, online event marketing, postcard marketing and online surveys. Our mission is to empower small businesses and non-profit organizations to easily and affordably create, manage and analyze their own marketing campaigns.



One Response to 5 Questions to Ask Before Starting a Social Media Campaign

  1. I can’t decide which part I like most about this article.This is a great blueprint on how to get started using social media for business.Thanks for sharing this article!

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