Published on August 8th, 2006 | by Janine Popick7
5 Reasons on Why You Should Blog for Your Business
I went to the Business Blogging Summit last year in San
Francisco, and boy did I get religion. In my mind, blogging was for
people to basically publish a personal diary, not for business.
Wow was I wrong. Business blogging is exploding. After this conference I set out to do a test.
Without disrupting anyone in the company, my "pet project" was to
launch a blog and make it successful. I talked to a few friends, Dave
Pell, who has been blogging for years, and his wife Gina, CEO of
Splendora, who blogs on her site regularly. They are crazy about it as am I now. I got some great pointers.
I set up my Typepad account and off I went. It’s about $12/month and no engineering needed. Perfect.
What did I learn? A lot. Here are some reasons why I’ve found that blogging for business not only works, but is necessary.
1. The Voice of the Business
- Do you really know what the leader of the company you do business with
is thinking? What they go through? What is important to them? What type of person they are? Do you
usually have the ability to tap into their expertise? What’s going on in the company? More often than not you never get this type of insight. And
hey, some CEO’s don’t want to put themselves out there for people to
publicly chat with. I get it – It’s a lot of work. But if you want your
voice to be that of the company, there’s no better way than a blog.
2. Comment Consolidation – What a time-saver. If one of your readers has a question, chances are others have it too. What better way
to answer it than in one place where everyone can see and hopefully benefit.
3. Customer Interaction
- Not only do I love to interact with our own users but when they comment and others start to comment on the comment, it’s the best
thing for everyone. This is exactly what any blogger would want. I
don’t have all the answers, so I try to encourage customer experts to comment and
pitch in on ideas. What might work great in one industry, might actually
do well in others.
4. Traffic Driver – We get about 160+ visitors to the blog a
day. When when we combine it with our email marketing newsletter we get
thousands. It also drives traffic from the search engines as another
source, and gets picked up by other blogs that find the posts interesting.
5. RSS Feeds - Some people like to get their information with RSS
feeds. It’s easy with a blog, they’ll sign up for your feed and get it realtime right in their reader.
That’s the experience we’ve had here with blogs and it’s only
getting better. I’ll blog about a "how-to" coming up, so stay tuned. Got any experiences of your own you’d like to share?
Comment and prove me right!
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